EDIT - one week after i posted this, Britain's most successful hedge fund manager Michael Platt has taken a 6.5% stake
tl;dr
At-NAV new SPAC with world-leading expertise in online gambling. Worth a bet on potential to be next DKNG on the hype train

+++++++
Hi all - have had a lot of great tips from this sub. Hopefully this pays some of you back. I have been watching and researching this since 23 December when it first filed S1, awaiting the units to be listed - they are available today trading as ADERU
Positions - 500 units @ 10.42 to start. Will be monitoring and building position below $15, especially if attention starts to build ahead of units and warrants splitting and shares coming available to Robinhood.
(My other SPAC positions are OPEN, IPO-E-F, PSTH, FUSE, PIPP, ACTC, CCIV and DMYD, 100 to 1000 shares each mostly around NAV and numerous warrants and options around these.)
As ever, this is not investment advice and do your own research
+++++++

26 Capital Acquisition Corp or ADER
is a 240m SPAC with usual terms - 10$ units, 1/2 warrants. Seeking a merger in "gaming and gaming technology, branded consumer, lodging and entertainment, and Internet commerce sectors".
I think this is highly worth a play on the online gambling hype if you can get in at near NAV, based entirely on the management which is unbeatable in its knowledge of the gambling industry

CEO Jason Ader
has held director level positions at Las Vegas Sands Corp. ($42bn one of biggest casino groups in world), IGT (£3.72bn multinational gambling firm specialised in software and slot machines) and Playtech (£1.4bn multinational gambling software firm)
Before starting his own fund in 2013 he was regularly ranked Wall Street's top analyst on the gambling and leisure sector
His fund, Spring Owl Capital, is a small activist fund focused on gambling and leisure. They are probably most famous for ousting the CEO of Viacom in 2016 and a crusade against Yahoo CEO Marissa Meyer in 2015.
Ader knows the gambling - and online gambling - industry inside out. He drove bWin to a £1.1bn takeover by gambling giant GVC (now Entain) in 2016, and has been driving similar change and demands for improvement at board level at Playtech
The fund mostly manages money for a select group of wealthy families, which could be a positive sign for the SPAC (although I don't know how much skin in the SPAC the fund has, if any)
Here is a video of Ader from November talking about how he's excited about SPACs. He talks about how he has been advising certain States about legalising sports betting and how to maximise value and liquidity by linking up with European companies in the space (Playtech e.g.??).
Ader is extremely bullish on US legalising online casino and more sports betting options, accelerated by need for revenue because of pandemic

Rafi Ashkenazi
One of the most highly respected names in the online gambling world, including COO and CEO positions at major online gambling firms such as Playtech and Stars Group (a world leader in online poker and casino). At Stars he led the $4.7bn takeover of Sky Betting to create the world's largest publicly listed online betting firm in 2018. Most recently he led the £10bn merger between Flutter (biggest gambling company in world by revenue, market cap £26bn), and Stars Group (Ader also involved). Also has connections into the booming Israel tech space which is interesting

Joseph Kaminkow
Special Advisor to the Chief Product Officer at Aristocrat, a leading gambling software provider and games publisher, previously Vice President of Game Design at Zynga Inc. This guy is a former video game / pinball designer who is credited with revolutionising the slots industry after moving into gambling software from video games in 1999. Regarded as a "legend" and "hall of famer" in this niche. At Zynga he designed so-called 'social casino games' which don't involve real-money gambling but are otherwise basically gambling apps (revenue from microtransactions etc). 130 patents on gambling/gaming design inventions

Greg Lyss
This is a very interesting but extremely low profile person. He was Bill Ackman a.k.a SPACman's right hand man at Gotham Capital. Ackman respected him so much that when Ackman set up a personal hedge fund to invest the Ackman family's money, he put Lyss in charge of it. To repeat - Bill Ackman thinks this guy is such a good investor and trustworthy that he put him in charge of investing his family's money. Don't know anything more about him, but I like this association with Ackman, which suggests to me some integrity around management of this SPAC, especially as the gambling world can be very murky.
The other member of the team is the CFO of SpringOwl with 20+ years' hedge fund experience and not notable (although clearly competent)

Thesis / potential targets
Based on the above experience and many public comments by Ader over the past year, I would be very surprised if ADER is not looking to merge with an online gambling technology provider / existing online betting website / social casino app / possibly a supporting technology provider
They are activist inventors, and specifically say in the IPO prospectus that they could look for businesses that can benefit from turnaround or are not being run well. I speculate that their deep knowledge of the European / global online gambling industry means they have a target in mind that they think would benefit from their expertise and US liberalisation of gambling legislation.

1) Ader believes the listing of UK-listed gambling companies in US is immediately big in terms of market cap because of the premium on online gambling stocks in US. He has pitched DraftKings to takeover Playtech and called on Playtech to spin off non-core business. This makes me wonder if he would spin off some element of Playtech to list in US to cash in on gambling hype.
This might be Finalto.com / TradeTech which is an online financial platform owned by Playtech. Playtech has been trying to sell this for 200 - 240m since August so it fits. This company provides liquidity and trading to brokerages and runs markets.com a trading site. I wouldn't be that excited although apparently the business has been booming during COVID and there could be a decent pop just on fintech hype.

2) This could be a 'picks and shovel' type data/B2B betting software play a la DMYD, or something like e.g. Israel based CRM software Optimove which works with some of biggest online gambling cos and has links to Ashkenazi. This would be interesting but probably not a huge pop

3) Possibly - given Ader's links to Sands - an online gambling tie-up with one of the big Vegas casinos who are desperate to get into the online betting space (see MGM's attempt to buy Entain for $8bn last week). Interestingly, Sands' owner Sheldon Adelson, previously a major opponent of online betting, has just died. Ader predicted a few months ago that Sands would be moving in this direction.

“There’s no stopping online gaming,” Ader said [before Adelson's death]. “(Las Vegas Sands’) initiatives to stop online gaming, at this stage, are largely historic. There hasn’t been a lot of spending recently to do that, especially post-pandemic.”
“I think the company will see the value created by DraftKings and FanDuel and Penn (National) Gaming and others. They’re not foolish,” Ader added. source

4) Ader is very confident that Macau will legalise online gambling in next year or two. Sands is big in Macau, the biggest gambling market in the world. A SaaS-type product positioned to capitalise on Asian gambling would be MASSIVE - at present however, China's attitude to gambling and local regulations mean this is unlikely

5) I also wonder if they might try to take legitimate one of the offshore bookmakers with big customer databases and brand recognition but which have been grey-area/illegal under US gaming legislation. For example, Five Dimes recently announced a settlement with the FBI to attempt to transition into newly legalised US markets. This might have the most hype potential

Potential upside
This is entirely a play on management experience and the meme factor / hype around online gambling in the US. I think if they pick a good target - which given their experience and connections seems likely - and get the right publicity and attention from retail investors looking for the next DKNG this could easily 3x and maybe 5-6x if on DKNG-type hype levels.
There is currently little spotlight on this and it is a good time to get in at NAV

Potential Downside

Ader has been vocal that he thinks US online betting is overvalued and in a bubble - why is he starting his own SPAC in the space then? Does he just want to cash in while the hype is at all-time high or does he have a legitimate business goal?
If he just wants to dump a part of Playtech which he does not like onto retail investors, this is a bad deal.
Other targets could be e.g. hotel industry or other leisure sector which would be zero sexiness to retail. Given Ashkenazi and Kaminkow's background this seems unlikely though
Usual SPAC caveats apply about potential difficulty finding a target, locking up your money for unspecified period of time, and the fact I may have completely misread the potential and my above thesis might be totally wrong

Your Pre-Market Brief for 08/19/2020

Pre Market Brief for Wednesday August 19th 2020

You can subscribe to the daily 4:00 AM Pre Market Brief on The Twitter Link Here . Alerts in the tweets will direct you to the daily 4:00 AM Pre Market Brief in this sub.
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The Ultimate Quick Resource For the Amateur Trader.
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Stock Futures:

Pre-Market Trading
Stock futures open flat after S&P 500's record close
Asia Pacific stocks mixed; Japan’s exports in July slide on-year
European markets set to open slightly higher after record highs on Wall Street

Tuesday 08/18/2020 News and Markets Recap:

Wednesday August 19th 2020 Economic Calendar (All times are Eastern)

07:00 AM MBA 30-Year Mortgage Rate 14/AUG
07:00 AM MBA Mortgage Applications 14/AUG
10:30 AM EIA Crude Oil Stocks Change 14/AUG
10:30 AM EIA Gasoline Stocks Change 14/AUG
10:30 AM EIA Distillate Stocks Change 14/AUG
10:30 AM EIA Cushing Crude Oil Stocks Change 14/AUG
10:30 AM EIA Refinery Crude Runs Change 14/AUG
10:30 AM EIA Heating Oil Stocks Change 14/AUG
10:30 AM EIA Distillate Fuel Production Change 14/AUG
10:30 AM EIA Gasoline Production Change 14/AUG
10:30 AM EIA Crude Oil Imports Change 14/AUG
01:00 PM 20-Year Bond Auction
02:00 PM FOMC Minutes

News Heading into Wednesday August 19th 2020
NOTE: PLEASE DO NOT YOLO THE VARIOUS TICKERS WITHOUT DOING RESEARCH. THE TIME STAMPS ON THE FOLLOWING ARTICLES MAY BE LATER THAN OTHERS ON THE WEB. THE CREATOR OF THIS THREAD COMPILED THE FOLLOWING IN A QUICK MANNER AND DOES NOT ATTEST TO THE VERACITY OF THE INFORMATION BELOW. YOU ARE RESPONSIBLE FOR VETTING YOUR OWN SOURCES AND DOING YOUR OWN DD.

GNCA Genocea -1.8% as holders file to offer 21.39M shares
VRNA Verona Pharma Initiates Multiple Dose Part of Phase 2 Clinical Trial with pMDI Formulation of Ensifentrine in COPD (Overnight News).
AXDX Accelerate Diagnostics up 13% on FDA emergency use nod for COVID-19 test (Overnight News).
CYDY CytoDyn requests “Fast Track Approval” in U.K for COVID-19 trial (Overnight News).
CNTG CENTOGENE Opens Walk-In COVID-19 Testing Facility at Hamburg Airport (Overnight News).
HUD Dufry to buy rest of Hudson in $311 million deal (Overnight News).
BTG B2Gold Continues to Operate Unimpeded at its Fekola Mine in Mali (Overnight News).
REGN Regeneron teams with Roche to triple supply of its COVID-19 drug (Overnight News).
MTP Midatech Pharma Announces Exercise of Warrants and Issue of Equity (Overnight News).
ON ON Semiconductor Announces Upsize and Pricing of Private Offering of $700 Million of 3.875% Senior Notes (Overnight News).
RXT Rackspace Technology Announces Results of Global Cloud Budget Survey, Uncovers the Hidden Complexities of IT Spend Management (Overnight News).
GS Booking app Omio raises $100 million in travel recovery bet (Overnight News).
CHGG Chegg Prices Offering of $900.0 Million of 0% Convertible Senior Notes Due 2026 (Overnight News).
FUTU Futu Announces Pricing of Offering of 9,500,000 American Depositary Shares (Overnight News).
BCOV Streamed Video Content Dominates Media and Entertainment Consumption According to the Brightcove Q2 2020 Global Video Index (Overnight News).
ORCL Trump Expresses Support for Oracle to Buy TikTok (Overnight News).
BX Takeda preparing to sell Japan consumer health unit to Blackstone: Kyodo (Overnight News).
NOVA GAF Energy and Sunnova Launch Strategic Partnership to Expand Roof-Integrated Solar Options for Homeowners (Overnight News).
EQNR Equinor’s share saving plan allocates shares (Overnight News).
AAPL Apple Revamps Music Radio Service With A Rebranded Beats 1, And Two New Stations (Overnight News).
World’s largest shipping firm says demand will ‘significantly decline’ this year(Overnight News).
NI NiSource Inc. Announces Pricing and Preliminary Results of its Any and All Tender Offer
WU Western Union Now Available at CARD Bank (Overnight News).
INBX Form S-1MEF (registration adding securities to prior form s-1 registration [rule 462(b)]) filed with the SEC
GILD Gilead comes up empty with U.S. application for filgotinib for rheumatoid arthritis
MIDD The Middleby Prices Upsized Offering of $650 Million Convertible Senior Notes Due 2025
U.S., China to expand airline flights between them to eight per week. (UAL, DAL, CEA, ZNH)
JUUL MO Juul E-Cigarette Getting FDA Review to Stay on the U.S. Market
HRMY Form S-1MEF (registration adding securities to prior form s-1 registration [rule 462(b)]) filed with the SEC
CDNS Cadence's John Wall to Present at KeyBanc Future of Technology Series
EHTH EHealth chief bullish on future, increases stake to 703K shares
ZNGA Zynga Becomes Largest Mobile Game Maker by Market Share
CNDT Conduent +3.2% as it names Icahn's Gary to board for settlement
RMAX RE/MAX 2020 Broker Owner Conference Features Memorable Speakers, Valuable Lessons and the Launch of New Tools, Training and Technology for its Global Network of Entrepreneurs
CNNE Cannae Holdings Announces Investment in Foley Trasimene Acquisition Corp. II’s Recently Priced $1.3 Billion Initial Public Offering
BFT Foley Trasimene Acquisition Corp. II Announces Pricing of Upsized $1.3 Billion Initial Public Offering
RIO Rio Tinto cuts 2020 refined copper outlook on smelter restart delay in Utah mine
AR Antero Resources Announces Pricing of $250 Million Offering of Convertible Senior Notes
III Asia Pacific Sourcing Slumps in Q2 on Pandemic Concerns
QHRC Quest Resource Holding to Present Virtually and Host 1x1 Investor Meetings at the 11th Annual Midwest Ideas Investor Conference on August 26th & 27th
REV C Citi Resigns Role on Brigade CLO Deal Amid Escalating Loan Feud
REV C Citigroup wins freeze on funds mistakenly sent to Revlon creditors
RDFN Late-Summer Housing Market is Unseasonably Hot, Prices Up 10% and Pending Sales Up 13%
RPAI Retail Properties Of America Prices $400.0 Million Offering Of Senior Unsecured Notes
SRNE Sorrento Therapeutics -10.4% after CFO's ouster
STAR iStar Pricing $400 Million of Senior Unsecured Notes
CWT California Water Service Group Honored as Silver Stevie® Award Winner for COVID-19 Employer Response
JNPR Archdiocese of Brisbane Selects Juniper Networks to Provide AI-Driven Wi-Fi Solutions Across Its Operations
ROP Roper Technologies Prices Public Offering Of $300 Million Senior Unsecured Notes Due 2022, $700 Million Senior Unsecured Notes Due 2025, $700 Million Senior Unsecured Notes Due 2027 And $1 Billion Senior Unsecured Notes Due 2031
TTEK Tetra Tech Wins $29.7 Million USAID Renewable Energy Contract
SPKE Spark Energy Announces Class A Common Stock Share Buyback Program
DMYD dMY Technology Group II Announces Closing of Underwriters’ Over-Allotment Option in Connection with its Initial Public Offering
GVA Granite Inliner receives C$12M sewer maintenance project in Canada
BPYU Brookfield Property REIT Inc. Announces Final Results of Tender Offer
KKR KKR prices $750M senior notes
GSIT GSI Technology to Participate in the LD 500 Virtual Conference on September 3, 2020
ADI Analog Devices Appoints Dr. Laurie H. Glimcher to Board of Directors
DNB Dun and Bradstreet adds Jackson to expanded board
STNG Scorpio Tankers Announces Purchase of Common Shares by Scorpio Services Holding
MDC Richmond American Debuts New Models at Popular Folsom Masterplan
HAL Halliburton wins contact to bring cloud-based tech to Thailand offshore rigs
FLUX Flux Power Announces Closing of $12.4 Million Underwritten Public Offering Including Full Exercise of Over-Allotment Option
FISV Fiserv Announces Pricing of Secondary Offering of Common Stock by New Omaha Holdings
EBC Eastern Bank Announces Commencement of Stock Offering
RRR Station Casinos offers "Cashless Gaming" with "PlayOn" at Las Vegas Properties
ICMB Investcorp Credit Management BDC Schedules Earnings Release of Fourth Quarter Ended June 30, 2020
GLDD US Department of Defense awards new contracts to GLDD
SWN Southwestern Energy prices senior notes offering
ORCC Mindbody, Software Maker for Gyms, Slapped With Higher Loan Cost
CALB California Bank of Commerce Adds Veteran Bankers to Growing Team
AMZN Amazon pushes sellers to meet two-day delivery guarantees so more people can get Prime-eligible products
SSP Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties for June 2020
MJCO Majesco Taps into the Minds of ’s Most Influential Industry Leaders Shaping the Future of Insurance
RRC Range Announces Pricing of Upsized $300 Million Offering of Additional 9.250% Senior Notes Due 2026 and Amends Terms of Tender Offers
IRTC iRhythm Technologies launches equity offering
ALBO Albireo Reports Topline Results from Phase 2 Trial of Elobixibat in NAFLD/NASH
CXO Concho Resources Publishes Inaugural 2020 Sustainability Report
PSN Parsons completes requirements for operations at SWPF
LE Lands' End works out deal for more financial breathing room
SABR Sabre falls after $250M convertible, common stock offerings
HDS HD Supply Holdings Announces Fiscal 2020 Second-Quarter Earnings Release Date and Conference Call
HHC The Howard Hughes® Announces Closing Of An Offering Of $750,000,000 Senior Notes Due 2028
GASS STEALTHGAS Announces the Date for the Release of the Second Quarter and Six Months 2020 Financial and Operating Results, Conference Call and Webcast
AFG American Financial Group Increases Annual Common Stock Dividend by 11%; Fifteenth Consecutive Year of Dividend Increases
RXT Onica Introduces Contact Center Intelligence Solution Built on Amazon Web Services
MRCY Mercury Systems awarded patent for cyberattack protection technology
PRTS Announces Closing of Public Offering of Common Stock and Full Exercise of the Underwriters' Over-Allotment Option
PLV Permianville Royalty Trust Announces Monthly Operational Update
WM Waste Management Announces Cash Dividend
EYEN Eyenovia under pressure on planned equity offering
JKHY Jack Henry and Associates falls 6% after earnings report, downside EPS forecast
MASI New Studies Investigate the Accuracy of Noninvasive, Continuous Hemoglobin Monitoring with Masimo SpHb® on Neonates

Note: Seeking A url's and Reddit do not get along.
Upcoming Earnings:

COVID-19 Stats and News:

COVID-19 Stats
Latest Map and Case Count
Universities begin U-turns as campus life brings outbreaks
Coronavirus gut check: How small businesses are surviving
Treasury yields hold steady as investors monitor stimulus deal

Macro Considerations:

Most Recent SEC Filings

SEC Form 10-K (Annual Performance)
SEC Form 10-Q (Quarterly Performance)
SEC Form 8-K (Information of Shareholder Interest)
SEC Form DEFA14A (Upcoming Shareholder Meeting)
SEC Form 4 (Insider Trading)
SEC Form 144 (Insider Selling)
SEC Form 13F (Institutional Investment)

Other

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It is up to you to judge the accuracy and veracity of these headlines before trading.

Top 7 Online Card Games For Money Played By Professionals

Have you ever played card games online for money? If not, what online games can you play with playing cards and make money?
Let’s have a look at different card games to play online for real money. These Indian card games can be played online from home to make real money with ease.
What is the best online money making card games to play with friends?
Almost everyone has a fascinating soft corner for the realm of making money while having fun. The best way to earn real money or cash by playing online rummy card games.
Yes, there are many real money card games online in India, where you can play online games with your friends or strangers. In that most of the persons choose card games for earn real money online!
List of Online Card Games For Money Played by Professionals:

Indian Rummy
Poker
Joker Wild
Hearts
Baccarat
Blackjack
Texas Hold’em

Indian Rummy
Indian Rummy is probably the most loved 13 card game that is the all-time favorite of a majority of professionals.
You can earn money by playing online rummy with thousands of players across the world from an app that can be easily downloaded to your device.
How to:

Mostly played by two to six people, the game revolves around 13 cards that are distributed to each of the players, and the rest are kept at the center of the table.
To win the game, a player needs to make three or four sets, and each player has to draw cards from the center of the table to make the set.
Once you made a valid sequence, you need to make shout out as “Show” to declare the winning hand.

Out of many rummy sites or mobile app, you can choose Classic Rummy Plus App for its safe, secure & hassle free online gaming experience.
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Key Features of Rummy Game:

Play Rummy Online – Safe, Secure and Rewarding!
User-friendly Multi-table Feature
Customized User Experience
Special Promotions to earn money
Designed for both ios and android
Variants in Rummy:Pool RummyPoints RummyDeals Rummy

Poker
Poker is one of the finest online card games you can play. It is the most played money game that is still in the market for its unique genre.
Is online poker a good way to make money? Yes, with a wide range of users across the globe, online poker enables users to make money in a hassle-free manner.
How to:

The aim of the game is to have the best hand possible out of your two private cards and five public cards.
Even if you are opting for the online poker rooms, these are equally amazing because you can play from the comfort of your home.
You can play quick online cash games that are available for all stakes and take part in some global tournaments operating worldwide.
You can find online poker apps for both android and ios platforms.

You can play poker online for real money or for fun. Most online poker platforms provide the desktop version as well as the mobile version of the game.
Key Features of Poker Game:

Played with a 52 card deck
Can be played by 2 to 14 players
A poker hand comprises 5 cards
Variants in Poker:Texas Hold’emOmahaRAZZ

Joker Wild
The aim of this variant of the card game is to get the best five-card hand, and this is ideally a variation of video poker.
How to:

If you are stepping into online gaming where professionals make a lot of money, then this game can be a great alternative.
This game uses a 53-card deck and consists of one joker. After you place your bet, you will receive five cards.
The goal of the game is to obtain the best 5 card hand possible. Simple as that!

Key Features of Joker Wild Game:

Authentic Vegas style games
Designed for both iOS and android

Joker wild game offers amazing opportunities to make money on an online platform in a safe and secure manner.
Hearts
This is one simple card game that can be played by any beginner) and is played by four players.
How to:

Though there are some complicated passing rules, if you do practice, then you can always play the game and win big.
A lot of players play the game by setting a certain monetary value for each point and settle the difference after the game is over.

“Play Online Card Games for Real Money”
Key Features of Hearts Game:

Trick-taking playing card game.
3-6 players’ game.
Designed for both ios and android.

Baccarat
Baccarat revolves all around the concept of getting a total nine or a total closest to nine.
How to:

If you are playing online, then you can choose from Punto Banco, Easy Baccarat, Mini-Baccarat or Baccarat Banque.
There are many other variants that may seem to be interesting enough to make the online betting world sorted for you.

Key Features of Baccarat Game:

Card game played at Casinos
Multiplayer Game play
Variants in Baccarat:Mini-baccaratSuper 6/Punto 2000EZ Baccarat

Blackjack
All casino lovers have played blackjack at least once in their life. You must have surely heard of blackjack as a money-making game,
How to:

where the sole aim is to beat the dealer by getting 21 points on the first two cards.
If you score higher than 21, then that will result in losing the stake called a bust.
But if you score 21 or less, then you can win the game by busting the dealer.

Key Features of Blackjack Game:

Popular global banking game known as Twenty-One
Popular Las Vegas rules just like at the casino
Variants in Blackjack game:Spanish 21“Vegas Style” BlackjackDouble Exposure BlackjackDouble Attack BlackjackBlackjack SwitchSuper Fun 21

Texas Hold’em
The prime goal of this game is to get the best five-card. The game is a variation of poker.
Instead of playing against the house, this game puts you against a series of players.
How to:

The game Texas Hold’em is all about the skills that the player has rather than totally depending on the luck.
So if you know a few strategies, then you can surely improve the game and give yourself the chance to win some real money.

Key Features of Texas Hold’em Game:

Most popular variants of the card game of poker
Alternative names: Hold ’em
Play Various Tournaments and Scenarios
Practice and Have Fun

End Note: Top 7 Money Card Games Played by Professionals
Card games for money have always been a strong favorite for any professional or newbie.
Since the day of their inception, some good card game apps have proved to have a vital impact on the whole human society.
With a history that has emerged from late imperial China to finding its place across India, Card games have come a long way.
These are some of the most tempting online cash games where you can win real money.
Earning money by playing card games purely depends upon the skills and techniques.
Let’s Play free online card games to make money and enhance our skills.
Choose your favorite online card game and earn money like a professional.

Zynga DD $ZNGA

London Online Poker Night

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⏰ Time: 8pm

💷 £5.50 buy-in

Only £5.50 buy-in and this is open to beginners as well. Had lots of messages from people who had never played poker before and were surprised how much they enjoyed it.Follow these steps to find and enter the tournament on the pokerstars app:

1️⃣ Join Pokerstars here: London Poker Club

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3️⃣ Go to 'Home Games' on the home screen

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6️⃣ Enter Invitation code: 21212121

https://preview.redd.it/sp8d3654ilu41.jpg?width=600&format=pjpg&auto=webp&s=2bc5ef0543cb56ace23a44b62ea88603caf83d69

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[Table] IAmA: I was one of the 520 people laid off by Zynga yesterday. What do you wanna know about Zynga? AMA

Number	App Name	Duration(in seconds)
1	Retailmenot	0:23
2	Perk Tokens Explained	0:54
3	Farmville 2	0:53
4	Zoosk	0:38
5	Poker by Zynga	0:24
6	Immortalis	0:53
7	Empire: 4 Kingdoms	0:38
8	Perk TV	0:29
9	Match.com	0:23
10	Fairway Solitaire Blast	0:58
11	What People Are Saying...	0:30
12	Slotomania HD	0:33
13	Perk Sends Rewards...	0:36
14	Fairway Solitaire	0:58
15	Skout	0:38
16	CSR Racing	0:22
17	Bingo Blitz	1:25
18	Cookie Jam	0:23
19	Evolution: Battle...	1:45
20	Perk Browser	0:52
21	Hotspot Shield VPN	0:35
22	Bubble Mania	0:32
23	Candy Blast Mania	0:25
24	Kingdoms of Camelot	1:05
25	Heroes of Dragon Age	1:07
26	Jewel Mania	0:25
27	Hidden Objects: ...	0:37
28	Game of War: Fire Age	1:16
29	Lifelock Wallet	1:09
30	Dragon City	1:47
31	Galaxy Legend	0:26
32	Hit It Rich!	0:23
33	Slot Bonanza HD	0:23
34	Castle Clash	0:23
35	Slots Journey 2	0:38
36	Slots Titan's Way	0:27
37	Expedia	1:19
38	Hotels.com	0:39
39	Mymail	1:29
40	Disney Movies...	0:56
41	Dragons World	1:41
42	War of Nations	0:38
43	Eredan Arena	0:39
44	World of Tanks	0:58
45	Grimfall	0:44
46	The Hobbit: Kingdoms...	0:39
47	High 5 Casino Real Slots	0:59
48	Gilt	0:38
49	Jelly Splash	0:28
50	Deer Hunter 2014	0:39
51	Empire Fleet	0:39
52	Trials Frontier	1:33
53	Royal Revolt 2	0:38
54	Realtor.com Rentals	1:09
55	Swoopt	0:23
56	Realtor.com	1:09
57	Scout	0:38
58	Injustice: Gods Among Us	1:09
59	Forest Mania	0:23
60	Transformers: Age of...	0:55

-	-
Estimated Total Time	1 hour, 17 minutes, and 53 seconds or about 80 minutes

Verified? (This bot cannot verify AMAs just yet)
Date: 2013-06-05
Link to submission (Has self-text)
Link to my post

Questions	Answers
What kind of snacks were in the break room?	Depends on the room, but the basics were granola bars, cookies, liquorish bites, kettle chips, pop chips, pretzel bites, hard boiled eggs, cereal, nuts, chex mix, coffee and tea.
Thanks for the actual answer man, good luck finding a new job!	I love that this is the top rated question!
Licorice or liquor-ish?	Yes...
Do you have have unlimited energy on all the Zynga games?	Nope. We had to pay like everyone else.
could just update the live database ;-)	True. But why would you if you were on a live team? If you're on a team that has gone live, then you've probably been playing that game for almost a year before it's hit the public market. At that point, you don't care. You know the game inside and backwards. Yeah, you can give yourself unlimited energy, but who gives a shit?
What (if anything) do you think they did right as a company?	They really try hard to keep morale high. They give so many perks that you really get accustomed to it. I ate two out of three meals for free at work every day. It was awesome. And they provided healthy options! They promoted volunteering. Going green. They really tried hard to be a good place to work and a socially conscious company. In that way, they're really great.
	On the games side of things I think their whole concept of pulling data on everything players do is amazing. However their over reliance on that is not so amazing. It made the development very analytical, and less intuitive. It's easy to tell when a game is fun. It's hard to pull data on that though.
Do you think they have a sound business strategy? i mean its doubtful if they are laying off so many people but i just assumed they would be making a killing. edit removed second question because i all of a sudden learned to read haha.	Oh hell no. Their business strategy is terrible.
	Their major issues are the inability to adjust to the changing market. They did great when Facebook gaming was on the rise, but now it's declining and Mobile is on the rise. They're trying to change over, but employ too many of the same game development "best practices" that were developed for Facebook games. These just don't translate to the mobile market, which is why they're suffering in that market.
	There's also lots of other issues internally.
	A lot of micro-management from the top down that stifles the creativity and hinders the production of many games.
	An over reliance on every game being a blockbuster hit which makes the fun aspect of games suffer while making the money grabbing tactics all too transparent to the users.
	And a serious lack of foresight over all. Too many major decisions are quick reactions to sudden changes in the market. If some games jumps to the top of the Top Grossing charts then everyone need to drop everything and change to follow it. Which wastes time, makes for bad design and ultimately puts projects behind schedule. It just means they're always late to the party, and whatever game they're trying to compete with has already faded away by the time their own version hits the market.
	They rely too much on reacting to what is making money now, and too much on their own data. They don't strive to make anything new or innovative and that's no way to excel in the games market. You need to lead the pack, not try emulate the best practices of top games with the hopes that you can out perform and already established IP.
What percent of users actually pay real money in Zynga games?	Depends on the game, but on average I think it's about 5%. Maybe less.
Thinking about it though, that's a lot of people and a lot of money.	The big games deal in Millions of DAU (Daily Average Users). If 3 million users pay an average of $0.20 you're getting $600k a day!
	That's huge numbers!!
What are the benefits of working at Zynga?	Lots of perks, like a gym in the building, three free meals a day, happy hour every Friday with free booze, unlimited vacation days. Not everyone takes advantage of them all. I loved getting a free 15 minute massage once a week.
Companies that have all the cool shit on campus out in the building are trying to make sure you don't leave, I've heard. Tears down the necessary work/life separation people need. Hopefully zynga are cool about people going home on time.	Exactly. We also had a campus in an area of SF that had very little around it. So the temptation to eat out was minimal.
How do you feel about the revolving door mentality for employees working in a lot of development studios (basically as soon as the game gets done there is a mass layoff)?	It's the worst aspect of working in the industry, easily. It's an unstable industry and you have to accept that you're going to lose your job, and change companies multiple times throughout your career.
	Some people in normal industries can get a job, work there for 40 years and retire. That's virtually impossible in the games industry.
I know you say "some people", but to be fair, you'd be hard pressed to find a job for life (or 40 years) in pretty much any industry. Unless you were born into it.	True. This is less common these days. I grew up thinking you'd work in one place your whole life, retire at 60, yada yada yada. Not the case. Especially in the games industry.
Do you know any dirty secrets or scandals about the company ?	Nothing that probably hasn't already been reported. I think the worst during my time was the law suit against the c-staff for insider knowledge. When the company went public the shares were $10. At their peak they were $15 and the c-staff had a special clause that allowed them to sell early. They sold something like 15 or 20% of their shares when the stocks were at their highest. By the time employees could sell for the first time it had dropped to $8 a share. After that window closed, the stock price had dropped to $4 or $5 by the next time employees could sell. I guess the investors were pissed that the top brass made out like bandits and everyone else got screwed.
Did they offer separation package? Hope you find another position soon!!	Yep. I can't say for sure that everyone got what I did. But I got four months salary plus an additional week for each partial year. I worked almost two years, so I got 4.5 months paid. Plus insurance is paid on top of that.
Damn, thats pretty awesome. Were you in a management position?	Nope. Not at all.
Just how prolific is their theft of other games?	That's a broad question. But it varies. They got a lot better recently. After The Ville got sued by EA it was much less okay to "fast follow" a game (The term for copying a game).
	I think that early on it was blatant. Later it became well known practice at Zynga, but rather poor taste. Dream Heights/Tiny Tower was a big slap in the face. Sims Social/The Ville was the last straw. Towards the end of my time it was not so much that games were straight up ripped off, but key features would be. Such as the general method or menu flow that a game handles it's multiplayer. The idea being that if it works for that game, it would work for our game.
	In general though, most of us knew what game was copying what. Bubble Safari was a copy of Bubble Witch Saga. The Ville was Sims Social. Hidden Chronicles was Gardens of Time. The company didn't call it out for what it was, but you knew because whatever project you were on most likely had similar pressures to match and beat a game on the market.
Did you have a feeling previously that you were going to be laid off? Are they providing you benefits to help find another job? Also, I wish you the best in your new career search!	I had no idea this was coming. Totally out of the blue. I knew things weren't great at the company but I wasn't expecting layoffs at this point and I wasn't expecting to be part of it if it did happen. I did get a nice severance package and benefits. So I'm pretty well set for a while and I have a lot of friends and former co-workers in other parts of the industry. So I've got a lot of leads already.
Why do you think you were one of the laid-off people? Was it random or were you involved in a failed or not-so-successful project?	For me I know that I was low-man on the totem pole. I was a valuable and well like person in my team. My boss is actively attempting to find me a new job. But the fact is that the few people on my team were crucial to continued development, where as I was a support aspect to the team.
To add to this, after the previous round, the 5% cut, they seemed to give reassurances that that was a one time thing for the foreseeable future. I'd think that the remaining employees are a lot more wary, now that they've seen what can happen.	So true. The last lay-offs sounded very rare and uncommon the way they presented it to us. Part of the reason I didn't see this coming on Monday.
I never played any of their games because I could see everything was a clone or designed to make me buy stuff. Was there anything the staff felt was actually worth playing?	Oh yeah. I mean a lot of the people there genuinely loved the games. I was never really a fan either, but there were some that I played.
	I think that a lot of freemium games suffer from the obvious fact that they're asking for money. But that's what you get from a free game, right? I mean Zynga wasn't making games to be charitable. It's a business. So the games they provided were free, and most people never paid. And for them that was fine.
	I think a lot of gamers look at that with disdain because they hate the idea of paying to win. It takes the sport out of the game and makes it unfair. If I could pay $1 and win a deathmatch round of Halo I'd be a cheating asshole. But that's because everyone playing Halo already dropped $60 to play that game and it's also just not fair.
	The playing field for freemium games is different. Farmville isn't a deathmatch. It's a solo grind that requires players to spend time and spam their friends to advance. If you don't want to do either, you can spend a dollar. The general attitude with freemium is that if you're going to pay us, we'll let you skip through the game as fast as you want. Because, who cares? We get the money, and you get to save some time. We both win.
	I'm not saying it's for everyone. But there's clearly a market for this kinda gaming.
The real problem is that charging money to let you skip through the game gives developers a direct financial incentive to make horrible, grindy games that people want to skip through.	Not true. The best games are perfectly balanced without it. The transactions just make it more beneficial to the payer. The idea being that all players are equal. A paying player is on the same field of play as a nonpayer. The only difference is how much time a payer puts in vs a non payer. A payer in Clash of Clans can be on equal ground with non-payers. The only difference is that non-payers will spend more of their free time waiting around to finish construction/etc than a paying customer. However crappy game design/balance means you end up with shitty blockers that require micro-transactions or social spamming to continue.
It seems like good game balance and progression can't help but go out the window once you have micro-transactions.
We get the money, and you get to save some time. Give us your money and you don't have to play our game. Wat?	No you play the game. you just don't have to wait to continue.
I always though zynga was a greedy evil company. but it was more or less based on a gut feeling. Did you ever have these kinds of feelings? Did you notice things and say well this isnt right? I wouldnt blame you for suppressing them. its hard to come to terms with those things sometimes.	I hated Zynga going into the company. I wasn't hired. I was acquired through a studio that was bought by Zynga. I had no love for the company. But over time I learned that the company itself isn't evil. It's the perception of hardcore vocal gamers that think it's evil.
	Why do people think Zynga is evil? Because they copy the games of smaller developers and do it blatantly and obviously. They've made way more money than those companies did on the same games. Hence: evil.
	But evil is a crazy term to apply to any game company. What is evil?
	I think we can all agree Hitler is evil. Is Zynga evil? Well, by comparison, no. Maybe they haven't always been the most ethical company. Maybe they took advantage of games that were already on the market. But that's business. It happens all the time. Remember when Pixar made Finding Nemo and Dreamworks made a Sharks Tale? Or when Happy Feet and Surf's Up came out around the same time?
	That doesn't mean that I agree with the mentality of copying games. I hated that. I always fought against it where ever I could. But it's like Coke and Pepsi. Someone is always going to try and make the same product and package it under another wrapping. Zynga wasn't as bad as everyone makes them out to be. But the few cases where they were blatantly horrible at it got widely publicized. But most of the games that Zynga published were actually pretty original. They just suffered for other reasons.
How much longer will Zynga be around for?	Hard to say. At this rate, I'd give them another 2 to 3 years. They make money and have a lot in the bank. But they also throw away money like you wouldn't believe.
	If they actually manage to change their strategy and start putting out some big hits, they could be around a lot longer.
What do you think the odds are that they do change their strategy and end up staying around longer?	I'd give them 10:1. The CEO is hellbent on believing that their current course is the correct course.
Do you think they'll get into the real-money online poker market? Online poker will be back eventually, and Jesus H Christ Zynga could rake in tons of money if they made it easy to get their money in.	Commented on this in other replies. But yes, they could if they were first to market. The problem being that other companies have been into Real Money Gambling in other countries for much longer than Zynga. And so it's unlikely for them to be the victors when RMG hits the US.
If there are any, were there any games that looked great on paper and you thought was going to be great, but in reality didnt work?	Yes. Honestly most of the games look great on paper. But that's kinda true of every game ever. Ideas are great. But once you play it, sometimes it's not actually as great as it seems. There was one in mobile that was a dragonvale style game. You bred dragons. But it also had an angry birds component. You used the dragons to fire different kinds of fireballs at pirate ships that were encroaching on your territory. In theory it seemed great. Sounded totally fun. In reality it was kind of a Frankenstein of both games and neither part worked because both aspects were tacked on by the executive staff late in the dev cycle. There always seemed to be a lot of games like that. They were 70% awesome. They just needed a little push to make them great. But the teams weren't left alone to make the final adjustments. Someone up top would always feel like they knew what had to be done. So some major (and often uninformed) changes were pushed on the team and they would be forced to change features that would ultimately disrupt the rest of the game and cause the entire project to fail.
Are the top brass really as big of assholes as they seem?	In general, they're all fairly good guys. However I think there's a lot of the old c-staff that came to Zynga for the money. They're guys who made a name in the industry working on big games, saw an opportunity to make some big bucks in a new market, hopped in, cashed out and took off. The guys that are still around are doing what they can, but it's kind of like trying to sail a sinking ship. Everyone has ideas on how to change things, and each new change makes more problems.
+ With regards to developments in Zynga performance and stock price, how did employee perception of the situation change during those periods of time ? + Could you elaborate on infamous game copying. + What was the culture and expectation like initially, did it then evolve ?	I started just as the company was going public. At the time everyone was REALLY excited. For people who had been there for a long time, it meant that a lot of the bonuses they had been accruing would finally pay off. The rest of us were happy to be a part of a company that was gonna hit big and we were on the ground floor... All that quickly dissipated after the stock plummeted from $15 to $8 by the first selling window. Now the stock has lingered around $3 for 8 months. It's kind of a joke. Everyone kinda hopes it will go up, but at the same time everyone knows there's no guarantee.
	As for the copying, I feel I've touched on that in other comments. But if you have specific additional questions, let me know.
	The culture was...weird. At least for me. I've never been a corporate kind of person. So it was hard to adjust. One of the weirder things was the obsession with dogs.
	I like dogs. They're great. I grew up with them. Never really wanted to take one to work. But it's highly encouraged there. And kind of obsessed over. Some of the dogs were cool. Some were barking assholes I wanted to punch in the face. It's kind of like a crying baby on an airplane. It sucks, and there's nothing you can do about it.
	Beyond all that, the culture had a major dichotomy. There were the people that saw through the bullshit and were there to get a paycheck and take advantage of what was offered. And there were those who loved the company and everything they did and truly believed in the company mission and every game that launched. From my perspective, more people that made the games were in the cynical camp, and more people that worked in the support groups (HR, legal, etc) were in the spirit squads. But that's not a hard rule.
Do you like milk?	No. It upsets my stomach.
I heard Zynga is expanding into the gambling sector. Surely there's huge money there. Do you know anything about that?	Yeah, they want to get into real money gambling. Here's the issues...
	It's been legal in other countries for years. The companies that have been working those markets were the ones to pioneer and legitimize those markets.
	Zynga is hopping in late. They have launched RMG (real money gambling) in the countries where it's currently legal, but they're not the first to the market.
	They are pushing the legislation to make it legal in the US. But if it passes, there are other companies who have been doing it longer and better than zynga who will jump on the US market first. Zynga might jump on at the same time, but who are you going to trust your real money with? The company that has been managing online casinos for a decade or the company that is trying to jump into it now?
	I don't blame Zynga for going after this market, and I honestly believed this could be the saving grace for Zynga. But they are Johnny-come-lately to this market.
	In theory, they might be able to make tons of money on RMG. But in reality, there are a dozen other companies that have been doing it longer and better.
Tell us about the highs and lows of departmental competition would you? Wasn't it encouraged by zynga?	It wasn't necessarily encouraged. It wasn't like the midcore division was trying to out perform the casual gaming division.
	But ultimately you wanted to make a game that went live and made tons of money. If you did you got all the best perks.
	There were things that were available to everyone in the company, like the gym and free food. But if you were on a top grossing team then you got additional perks, like trips to Vegas and other off-site excursions.
	The problem being that some games inherently had better opportunities for success. Farmville 2 was destined to succeed as it had all the best of the best working on it and every spare dollar thrown at it. Smaller games had to perform at the same level with fewer resources and a smaller time frame.
	There was always the chance that your small game could blow up and be huge. But odds were that if you were on a Farmville or Poker game, you were going to do much better than someone on an unproven new IP.
How much rework is done on a video game besides just the remaining of the game?	If I understand you correctly, you're asking how much more work is done beyond just copying a game?
I've been to the SF office it's pretty crazy awesome there, is it like that at all their offices?	No. The SF office is the craziest by far.
Have you ever heard of zynga going after a company for copying one of their games?	Not off the top of my head, but any game that tried to go live with the "XVille" kind of name got hit by the legal team. If you made a game called Redditville, you'd get a letter from the Zynga legal team.
From what I read, Zynga did not focus much on mobile development. What do you think? Would you like to continue in the social gaming industry or you'd prefer to take your creative talents elsewhere?	Well Zynga's major focus now is Mobile. They're just not making a great transition into it. They're great at Facebook games, but it's just not the same thing.
	I wouldn't mind staying in social gaming. I started in consoles. One thing I really miss is having a physical copy of the product I've helped to create. It's nice being able to grab someone's iPhone and direct them to the game you've made and make them download it for free. But when that game gets cancelled, it no longer exists. ANYWHERE. That's pretty depressing.
	I honestly don't care where I work, as long as I enjoy what I'm doing and feel passionate about what I'm making. Mobile...console...As long as someone out there enjoys what I'm creating, I'm happy.
What are your plans for finding a new job? Will you work in the same industry considering the plummeting job market?	I'm currently taking some time to consider all my options. The industry is rough. There's always that looming threat of getting laid off. And it sucks. I know there's no guarantee in any job. But I'm considering looking to other industries where my skills would be applicable. But if I get offered a great game industries job, I wouldn't turn it down. It's still a fun and exciting industry. The stability is just crap.
What was your favorite Zynga game? Slingo? Which games did you specifically work on and what did you do?	My favorites were Chess with Friends and Draw Something (1 and 2).
If you had to tell one story about zynga to deter all customers what would it be?	Honestly, the Customer Service at Zynga is pretty top notch. They always tried really hard to keep customers happy. They even held events where the rest of us helped out as CS on a few customer service tickets so that we could have a closer connection to our players. From those I learned that general rule was to verify purchases, but if you couldn't, just hook the player up with some free credits. You can tell if someone is scamming the system. But most people are just getting screwed by bugs in the game. So if you throw some premium currency at them, they're more than happy to keep playing.
A LOT of my friends stopped playing right after Zynga bought it, perhaps they are just tired of the game or it did get affected with the purchase by Zynga.	Whether or not people stopped playing because Zynga bought OMGPop was minimal. The problem was that they paid top dollar for a game/studio that had already hit their peak. At the time Zynga was on top of the world and had money to burn. They burned that money on a studio/game that held huge potential and didn't pan out. It's no fault of OMGPop. They cashed out at the best time possible. But Zynga had a tendency to buy better games than they could make. Zynga bought Words with Friends and Draw Something. I challenge you to name a game that they made that did better and is better known. There's one game that did better, but those two are the best known games and both were shitty money makers.
I know you guys copied some games that did pretty well. When it came to culture, how did you guys end up choosing which games to make? What kind of video game trends did you guys go by?	Money. What ever made the most money. That was the biggest factor.
	Some new games in development were based on opportunity. Like looking at what makes money in consoles, but isn't represented in Mobile and trying to make the next big hit there. But at the same time, there's always something that hit the market first. So those were always hindered by what the predecessors had accomplished, "Well if X game made Y money, we could never make more than Y+Z"
You seem pretty neutral and understanding of the situation, are you at all bitter about your time at the company? Are things better on the other side?	I hated Zynga going in.
	Eventually I grew to be neutral.
	At a certain point I accepted being a corporate goon to make my own ends meet.
	Now that I've been released I feel relieved. It's hard being a part of a company hated by so many. I didn't love our games. And I always hoped the company could become something better than it was. In the end I was a cog in a big machine that broke down.
	Is the grass greener on the other side? I don't know yet. But I know that I'm not scared. I'm not afraid that I've lost the best opportunity of my career. I'm a little scared. But I can do a lot better, and I know it.
What sort of education would one need to get into this line of work?	Depends on the job.
	Artists, you don't need a degree. You need talent.
	Designers, you need experience and connections. Education helps, but experience is best.
	Programmers, you need talent and the ability to prove your worth, socially. (Many lack skills in communication and social etiquette.) Education is great, but acceptability (within a team) is best.
	Producers, you need exceptional communication and organizational talents. Education is good, but managerial talents are best.
Clash of Clans on iOS is doing well.. supercell is making 1 mil a day off of microtransactions?	So much more than 1m a day from what I understand. Yes. Clash of Clans is doing well. That's the understatement of the year.
Reading this post reminds me of what I used to love about the Fucked Company website back in the day. You wouldn't happen to have any entertaining company emails or corporate memos to share, would you?	I don't have access to any of that stuff any more. But I remember one email that went around to the whole company. It was congratulating some team...RSM or something. They used a ridiculous amount of acronyms at Zynga and everyone on my team spent a few hours trying to figure out what the hell RSM stood for.
	One of the best was when the Harlem Shuffle was a big deal for like a week. That video meme was everywhere. One person at the HQ suggested we do one, and at the time it was very early in the meme's popularity. Rather than spontaneously making the video, it became a whole production. The higher ups got involved, they gave it a budget to get a camera and crew. They wanted to send out emails to the company. They needed someone willing to organize everything. Once it started, emails were sent out asking for suggestions. Everyone put in their input about where we should film it. What we could do to be different. When we should shoot it. On and on and on it went. It took so long and no one could agree on anything that the process was like a 3 or 4 week ordeal. By the time the company got around to it, everyone hated the Harlem Shuffle. It was over done and obnoxious. When it was finally filmed and edited the whole thing was just a joke. It got posted on the company website and the video was made private.
	It was kind of a true testament to the way Zynga operates. See something popular. Try to hop on board. Spend way too much time and manpower agonizing over what should be a simple project. Fail horribly at it. Hide the failure from the world.
Whenever I get an update to Chess with Friends or Words with Friends, is it really just a thinly veiled ruse to put new adds on the app? Because I don't feel like anything updates gamewise except the adds now.	No. Actually most games can get away with minor updates without making you choose to update.
	For instance giving you new ads, that can happen without your permission. That's easy.
	Most updates are major updates to bug fixes. Or they are major feature changes that require updates to the code.
	The general rule is if it's an asset update, you can do it without forcing users to update. This means players can update things like character costumes and environment updates without forcing them to update.
	Data updates usually require some kind of code update. So the game will have fundamental code/feature updates that require the player to re-download the game to update.
Do you play words with friends while working with your coworkers?	Yes. And I do consider my coworkers friends, if that's what you're asking.
Whats the % of stay at home moms / dads that play Zynga games, compared to those that don't?	That's kind of impossible to say.
	Zynga can draw data on what people do in the game, but not who they are.
	You can tell if they are male/female and age range if they are signed into facebook. But you can't determine the employment and marital status of individual users.
Also were you given a severence package? if so did you feel it fair? "departing employee" made it sound like you knew it was coming before i continued to read the letter. did you know you were getting laid off prior to the letter?	I did get a severance package (see previous reply). The letter came after I had been told by my boss I was getting laid off. I'd stood in a line for 30 minutes, and sat in a waiting room for almost two hours by the time I got that letter.
Where are you job hunting and how many of you are RoR developers? I need a few good engineers.	Not a programmer. Can't speak to RoR...
Did you ever imagine working at a social games company when you started working in the games industry? Were the people working there passionate or was it just like a normal job?	I never imagined working in games to start with. I fell into it. Social gaming didn't even exist when I started in the industry. Money is like gravity. You get drawn to the largest piles.
	Yes. Some people were completely passionate about the industry and market. Social/casual/freemium gaming are things that some people love. Even the developers. Not everyone. I'm somewhere in the middle, I think. I understand the appeal, but I don't love the games. I tolerate them. The same could be said for online multiplayer versions of CoD for me. I don't love it, but I understand it.
How easily will you find a new gig? I'm guessing somewhat easy, as much as I see mobile dev jobs on HN (my gig included, not games tho).	I hope it will be no problem...time will tell..
I can't believe no one has asked this (and I'm probably too late), but what were the salaries? Can you say how much you were paid?	I'd point you to glassdoor.com for that. The salaries ranged wildly. I know I was on the low end of the pay grade for my position. But I knew people in their 20's making six figures who were definitely not in high-powered management positions.

Last updated: 2013-06-09 07:31 UTC
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The Dopamine Meme -- And Capitalism as the Opiate-purveyor to the Masses

App Store Optimization Tips and Tricks by the CEO of Appnique - Interview

For our second class in the "Indie Game Promotion Tactics" series, we'll talk to Jai Jaisimha, Ph.D CEO, Founder of Appnique who has had mobile and analytics career since 1989, started by building apps on the first version of Symbian around 1998.

Just a few of the questions we'll cover include:
What is ASO?
Can it have an impact on small studios?
How is ASO a continuous process?
How can an indie developer bootstrap ASO?
How can App Store SEO performed correctly enable improved effectiveness in paid user acquisition

ASO Class Notes, Tools, and Game Links by [Red Fox Clan](www.redfoxclan.com)
Want to watch the full video instead? Click here
What is ASO (App Store Optimization)?
For someone new to ASO, a simple analogy is SEO for the app stores. At the highest level - ASO is everything you can do to make your app more visible in the store, excluding paid marketing. From the game title, to keywords, to description, ASO can even include your logo and screenshots.

One of the biggest mistakes people make is considering ASO as a one time event instead of a multistep process that you should keep on top of.

Can it have an impact on small studios?
It can have a big impact! The emphasis needs to be what are the wide spaces that the big guys haven’t gone after that your game and ASO strategy should address. How can you find things that people are interested, but not highly competitive words like Casino or Puzzle game.
ASO alone will not make your business profitable, but use it to attract an audience of people interested to your topic, and find out what are they interested to improve your core mechanics. Make sure you have the tools in place to measure stickiness and understand which keywords are helping.
How is ASO a continuous process?
In a pre-launch analysis phase, it’s good to find out how many other games are out there, that are similar to what you want to build. How many games are targeting the same space? Find a known space, and see if you can make something differentiated.
After you’ve filled your meta data in the first launch, you will have a list of backup keywords that can potentially have value for your app. Track the performance of your keywords, and run experiments to test your keyword hypothesis.

Before you try to buy installs, see what type of organic interest and interactions you can get. If you can get ASO right, and test the stickiness of your game, it amplifies the effectiveness of ads.

User Question from Megalodon Interactive who makes the game, Across The Table - Hockey. How can an indie developer bootstrap ASO?
Description: Arcade style hockey action is hitting the iPad! Across the Table – Hockey is a same-screen 2-player game that combines air hockey and table hockey. Imagine playing table hockey, but with the added speed and freedom of air hockey. This is a completely new way to play the world’s coolest sport. Presskit Link: http://www.megalodon.ca/press/sheet.php?p=across_the_table_hockey Store Link: https://itunes.apple.com/ca/app/across-table-hockey.-2-playeid889677363?mt=8
Appnique has a free version of their tool. It allows you to pick 10 keywords for 1 game, free for life. In exchange we just ask for your data about your install volume, but there’s no charge.
What you want to know before you start, is are there keywords that you think people will be searching for? In addition, picking the right subcategory can assist significantly in your discoverability. Go back and put those into the tool and check for competitiveness.
Where should you put keywords?
Both the Apple App Store and Google Play track keywords you place in the title. With the Apple store ,you have the private keyword list that is 100 characters including commas and spaces, but does not take description keywords into account. The Google App Store description has weight and you should place keywords high in the post. Some people try to just place a list of keywords at the end of their description but Google will ignore that.
Once your app is out, one thing that’s handy is to look at reviews of people who liked your game. See what descriptive words they use and try testing those as keywords in your ASO.

Leading with a quote from a user is not generally helpful. For a new game you need to tell potential users what the game is about.

How can we improve the game title, “Across the Table-Hockey” ?
I assume that “across the table” is not a phrase that many people search for. One thing that would be handy to do, is find games that are doing similar things and see what keywords they are trying. Verify that “across the table” has any ASO value. Use common sports terms to that sport people may search for.
The most important thing to keep in mind, the most simple and boring ways of describing things are the often the most effective for ASO.
Appnique has a great white paper that you published called, “7 steps to mobile app user acquisition” http://info.appnique.com/ebook-7-steps In it, you mention that a developer should “Select a set of keywords that are likely to be used by the target users to search for their apps.” Can you share what they should be looking for?
Find apps similar to yours, and look for themes that are used frequently. One of the things that Appnique's tool does is it can suggest and uncover other keywords that may be helpful for your game. It provides popularity and difficulty estimates so you can understand traffic and competition.
You also mention that “App Store SEO performed correctly enables improved effectiveness in paid user acquisition. “ Can you share why that is the case?
At some point after the user clicks the ad, they’re going to land at the app store. Once there, they’re going to look at the description, images, screenshots, (which is all ASO) so better ASO means a higher conversion of visits to downloads. Therefore your paid visits to the app store will result in more downloads.
What are the first few steps a game dev should take?
Using Appnique, you can learn within 5 minutes ways you can improve your keywords. Start by signing up for a free trial, look up your game, search competitors, enter keywords, and you immediately gain great insight into what might be working.
If you haven’t started already, don’t start on monetization, but focus ASO on acquiring users and making them stick. Measure smart KPI’s and you’ll be in good space to start!
Last question! What’s your game recommendations?
QuizUp and Trivia Crack Addict. Words with Friends played obsessively. Zynga username “DoctorJai”!
We hope you enjoyed it! Want more resources? [Click here](www.redfoxclan.com/resources)
Thanks, Drew Giovannoli Co-Founder of [Red Fox Clan](www.redfoxclan.com)

How to have fun and make money playing poker

Professional poker player here, and don't think I'm just making this post because it would somehow be profitable for me (I play in high stakes games, so advocating for people to play in low stakes live games is not going to help me).
For purposes of ease, although the same things I will say here could be said for online poker or other poker games, I will exclusively argue for why playing No Limit Texas Hold'em poker at your casino for a hobby can be a profitable hobby even for someone with no experience with not a lot of research and training.
Despite some peoples belief, Poker is a game of skill with a high element of variance, it is not gambling. In other words, if you are better than some or most of the other players at your table, you will win over a large sample of hands, but may lose on any given session. This can be hard for people to handle, but ultimately the entire experience will be profitable and rewarding if you keep at it long enough. Blackjack or 99% of other casino games are gambling because you will lose in the long run over a large sample of play.
The truth is it isn't that hard to become a winner at your local casinos lowest stake poker game. The play is incredibly amateur and in fact so poor that by following a few strategic rules you can win easily. At low stakes this will probably be about 5-10 dollars an hour. Not much by any means, but poker can be an incredibly entertaining and a great way to meet new people.
The lowest stakes at most casinos however is 200 dollar buy in. At these stakes it is reasonable that you could go through a streak where you lose $2000 over a couple week or month long period. So make sure you are able to handle that.
Why is it so easy to be a winner?
Basically there are not going to be any professional players at the games you are playing. There's not many people willing to play poker professionally for a small amount an hour, and the ones that are able to will likely move up to higher stakes soon.
Imagine you are playing your favorite board game or video game against people who have never played the game before. How easy would it be to consistently win at a game of Halo against these people? How about a game of dominion? Obviously, easy. Poker is no different, most people are that amateur.
What skills do you need?
A very basic understanding of math (simple multiplication and division) and ability to roughly be able to count the size of the pot.
How To Get Started
The game I'm going to advocate you playing is the most common game they will spread at a Casino: Full Ring (9-10 players at a table) No Limit Texas Hold'em. Not all Casinos will have poker rooms so make sure to do your research that your poker room does in fact have this game.
There are many strategy sites where you can familiarize yourself with strategy for No Limit Texas Hold'em and develop or copy a suggested strategy from your own research. You should also stop here if you have no experience with texas hold'em and familiarize yourself with strategy terminology.
http://www.twoplustwo.com/ http://forumserver.twoplustwo.com/170/live-low-stakes-nl/ http://www.flopturnriver.com/ http://www.flopturnriver.com/Brick-And-Mortar-Guide-For-Online-Players.html http://www.cardrunners.com/
There are also many places you can play online for free to practice general strategy for the casino.
http://zynga.com/game/poker.
Although the people you will encounter at play money games will likely be a lot worse than the players at the casino.
Okay, I did some reading, now can I win?
Here is general rules to play by (Make sure you have familiarized yourself with Texas Hold'em terms before continuing).
Preflop:
Early Position: Raise AKo, AKs, TT+ 5bbs + 1bb for every limper. Limp 99-22, and call any raise of less than 6bbs as long as at least one person in the hand has 60bbs or more. Middle Position: Expand raising range to AT+, KQ, 99. If there are two limpers in front of you limp 54s+, J9s+, K9s, KTs. Late Position (Cutoff or Button): Expand raising range to any two broadway cards (JTo or better). Keep same limping range sans broadway cards. Blinds: Limp or check any hand if there are no raises. If there is a raise, call with 22+, AJ+, KQ.
Anytime you have AA or KK 3bet. Raise to 3x times the initial raise, + .5x the raise for each caller to the raise. If someone 4bets raise all in.
Postflop
For semantic purposes, anytime there is a pair on the board, you cannot have two pair. For example, if you have AJ on a JTT board, that is not two pair, it is top pair, top kicker.
Anytime you have midpair or worse or a gutshot straight draw or worse, or a one card straight draw, check and if there are any bets, fold.
If you have top pair good kicker, call any bet that is not over the size of the pot. If someone has bet and another player has raised on the same street, fold. If someone has bet over the size of the pot, fold. If a player has bet the flop and turn and also bet the river, fold to the river bet as long as its over .5x the pot.
If you have top pair, top kicker or better (overpair, two pair, flush, straight, 3 of a kind, full house, 4 of a kind, straight flush). Bet or raise a bet .75x the pot. And keep betting that same amount until the action ends.
If you have what will be referred to as a combo draw (an open ended straight draw with two overcards to the board, a flush draw with a gutshot straightdraw, a flush draw with one overcard to the board, an open ended straight draw with a flush draw), play in the exact same manner as top pair, top kicker or better. If you have missed your draw and you have gotten to the river, check and fold.
If you have a flush draw or straight draw, and there is not two pair or 3 of a kind of the board, call any bet pot sized or less. If you hit your draw and there is no pair on the board, follow top pair top kicker rules. If there is a pair on the board, call any bet that is less than the size of the pot.
If one card in your hand gives you a flush, check fold any 3rd nut flush or worse. Call down any bets of pot sized or less with the 2nd nut flush. And follow top pair top kicker rules with nut flush, assuming there is no two pair or 3 of a kind of the board.
If you have bet and someone has raised your bet all in on the flop or raised your bet on any other street all in for less than 1.5x sized your bet, call. If someone has raised and neither of these situations are the case, fold anything except good two pair or better , which you will raise .75x pot. If you have a flush or straight with the possibility of a full house on the board, call down any bet that is less than the pot.
If you have a one card straight (i.e. A7 on an 8654 board) that beats any other one card straight (if one exists), play top pair top kicker rules. If there is 3 cards of the same suit on the board, or the board is paired or worse, fold to any raise. Otherwise, play as if you have two pair or better.
If you stick to these rules I guarantee you will be a winner in the game you are playing, as long as its the lowest stake NL Hold'em game at the casino.
Other tips

Ask the casino what the rake is for the games you are playing. Anything worse than 10% with a $5 cap is likely not worth playing. Time based rake is the best rake structure.
Always wear sunglasses when involved in a hand postflop. Most players will have no idea how to interpret your body language, but the ones that do will have a much tougher time without being able to see your eyes.
Always take at least 10 seconds before making any decision besides a limp or single raise preflop, which you can do instantly. This will also prevent people from reading your timing well.
Talk to the players next to you when in a hand. It's a great way to get to know people and makes the whole experience a lot more fun.
Do not get upset when you lose or too happy when you win. This is a high variance game, wins and losses will happen and in the short term say nothing about your skill level. It is very easy to lose and feel like you are a terrible player and to regret ever playing. Trust me, as long as you follow these rules, you will be a winner.
Get an app called DonkeyTracker, available on Android or IPhone. If you are at a table that over 50 hands that are not 4 more more players with 40% VPIP or greater, leave the table and find another game.

I hope you guys found this interesting and are inspired to test this strategy at your local casino. Here's to earning some extra money on the side!

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