Sasol announces proposed new R21 billion B-BBEE ownership

The black nobility is the base of the global crime syndicate that controls this planet. The black nobility or black aristocracy are the aristocratic families that sided with the papacy under Pope Pius IX after the army of the Kingdom of Italy led by the Savoy family entered Rome on September 20, 1870, overthrew the pope . and the Papal States, and took over the Quirinal Palace, and the nobles later ennobled by the Pope prior to the Lateran Treaty of 1929. Any family that produced popes for the Vatican is royalty. Most of the black nobility are Vatican royalty. The black nobility consider themselves sovereign princes. These families earned the title of "black" nobility for their relentless unscrupulousness. They used murder, rape, kidnapping, robbery and all kinds of deception on a large scale, without resisting the achievement of their objectives. The black nobility were the families that financed and created the holy corporation of the Vatican with the aim of imposing world slavery as a necessary institution, with the sole belief that some are born to rule and others to be ruled. The idea that certain families were born to rule as an arbitrary elite, while the vast majority of a given population is condemned to oppression, servitude, or slavery became the theological position of this elite. The "New World Order" is an attempt to take control of society by these fascist families with the purpose of the total slavery of humanity.
The Vatican is an imperial nation and is the largest empire in this world. The Vatican City, or the Holy Vatican Corporation, officially the Vatican City State, is a nation that operates as the largest intelligence network in the world. The Holy See is the "All-Seeing Eye" in society and a corporate entity connected to many other corporations and governments through papal and royal statutes. Archbishops and high-level bishops are the overseers of society within their districts and oversee politics, police, business, and organized crime. The same year that the professor of ecclesiastical law and practical philosophy at the University of Ingolstadt, Adam Weishaupt, created the Order of the Illuminati, was the same year that they created the United States as a corporation to run it as their private army and lead I dig the agenda of a "New World Order" for the elites, mainly, thanks to the infiltrated Freemasonry and directed by the Jesuits.
The New World Order is a conspiracy of lineage at the top. They are ancient and evil bloodlines that build and destroy empires for control through an order out of chaos. Royal and noble houses are corporate entities and claim to rule and own land, resources, and people. Landlords have always been the dominant owners of gold and precious metals. They empower and finance bankers and entrepreneurs to work for them through their corporate homes. They authorize and issue the creation of laws, agencies, the military, companies, and universities. They create and run religions and secret societies. They also finance and organize organized crime syndicates as if they were commercial enterprises. Some of the major royal bloodlines include Savoy, Bourbon, Medici, Glücksburg, Wittelsbach, Nassau-Weilberg, Saxe-Coburg and Gotha, Romanov, Grimaldi, Orleans, Braganza, Habsburg, Hannover, Windsor, Saud, Thani, Khalifa, Alouwite , Zogu, Hohenzollern, Orange-Nassau, Bonaparte and Bernadotte. Many royal bloodlines still rule their nations as heads of state such as the United Kingdom, Belgium, the Netherlands, Denmark, Monaco, Spain, Saudi Arabia, Bahrain, Morocco, Sweden, Norway, and Luxembourg. The Vatican City State is also a kingdom with the Pope of Rome as its monarch. The Black Nobility are the ancient bloodlines of the Papal States and they own the Holy See and the Vatican. They produced the first popes of Rome and held leadership positions in the Vatican from its inception. The Colonna and Torlonia still hold the hereditary positions of the Assistant Princes to the Papal Throne. The black nobility consider themselves sovereign princes. The Vatican is used as a central point of control and the Holy See is one of the oldest and most criminal corporate entities in existence. The Spanish Catholic Church is immensely rich, it has not suffered the crisis and also enjoys a true tax haven, being free to pay taxes, such as the IBI, works, companies, etc. The vast majority of the assets in their possession and on their accounts are completely opaque. This situation is illegitimate, unfair and presumably illegal, and this occurs with the complicity and consent of the public powers.
The Erlach and Brandi families are Swiss tax advisers who enable corruption, bribery, criminal financing, and money laundering. The Swiss Guard is the one that protects the Vatican City State. The Swiss cantons have been in contract with the Vatican for centuries and Switzerland is basically a papal state with the noble Roman saints claiming partial ownership. The German house of Baden-Zahringen founded Bern, in Switzerland. The House of Savoy ruled the regions of Switzerland for hundreds of years. Some of the most important bloodlines of the Black Nobility are: Massimo, Colonna, Pallavicini, Odescalchi, Ruspoli, Orsini, Aldobrandini, Sforza-Cesarini, Boncompagni-Ludovisi, Chigi-Albani-Della Rovere, Doria-Pamphilj, Rospigliosi, Giustiniani , Torlonia, Corsini, Borghese, Del Drago, Lucchesi-Palli, and Gaetani. The Pecci and Pacelli families are more recent bloodlines of the Black Nobility. The black nobility share ownership over the Holy See, which is a corporate entity based in the Vatican City State that was established as a nation in 1929 under Benito Mussolini, who was put in power by the House of Savoy. The Mussolini and Franco families became nobles after their fascist regimes. The Black Nobility also owns the Knights of Malta, the Jesuits, and the Cosa Nostra. The Black Nobility established branches in southern Italy and married Sicilian-Campanian nobles such as the Lanza di Scalea, Adragna, Sanseverino, Tomasi di Lampedusa, Paterno, Cattaneo, Serena di Lapigio and Rocco di Torrepadula families. Many Italian crime families were Sicilian nobles like the Bonanno and Bellomo families. Both the mafia bosses and the Italian and Spanish nobles call themselves Dons, which is the equivalent of Boos (boss) of crime. The Savoy, Savoy-Aosta, Medici, Borbon-Dos Sicilias, and Borbon-Parma families are members of Italian royalty and are married to various European royal bloodlines and Black Nobility. Most of the monarchs are members of the Sovereign Military Order of Malta. Prince Carlo Massimo has been overseeing the Sovereign Military Order of Malta as President of the Italian Association of SMOM. The Knights of Malta have an undercover operation at the Jesuit School of Foreign Service in Georgetown, run by Joel Hellman. The Jesuits and the Knights of Malta basically run the Defense Department alongside British Crown agents and high-level Freemasons. Prince Carlo de Borbón-Dos Sicilias is a high commander of the Society of Jesus through his Sacred Constantinian Military Order of Saint George. The Jesuits were authorized by Pope Paul III of the Farnese family. The Bourbon-Dos Sicilias and Borbon-Parma families are the continuation of the Farnese family, the name Farnesivs is engraved in the Jesuit headquarters called the Church of Gesu in Rome. The Farnese family lived in a pentagonal fortress called Farnese Villa Caprarola, which is the basis for the design of the American Pentagon. Jesuits are involved in education, politics, banking, science, law, and especially military intelligence. The Italian Bourbons have established residences all over the world, including Florida. Jesuits need to be investigated and banned, they have rightly been expelled from almost every country in the world, but they always end up coming back. In Spain three times, his last return was at the hands of General Franco.
The Holy See is a corporate body that issues laws and bills, such as the Golden Bull, which claims ownership of the Kingdom of England and identifies the emperor as the sovereign of the only legitimate universal empire, directly chosen by God. The Pope claims temporal power or ownership over the Earth and also claims Papal Supremacy or Papal Rule and Papal Infallibility. Infallibility means incapable of being wrong. The Roman Curia or Papal Court is the highest organized council in society and is directly supervised by the two “Assistants of the Prince to the Pontifical Throne”, these two positions are held by the princes of the Colonna and Torlonia families. They work with a higher level princely council of the Italian nobility that works with another council made up of the Roman nobility. The Italian and Austrian nobility are married to each other and work closely together leading the Sovereign Military Order of Malta, which is a sovereign entity equivalent to that of a sovereign nation. The Italian Nobility, La Cosa Nostra and the German and Austrian Nobles, run the Jewish Mafia. Royalty and nobles have massive amounts of wealth in private bank accounts in Switzerland. They use the Nazi-founded Bank for International Settlements to steal wealth from central banks through fraudulent tax contracts and then launder and hide the wealth in private bank accounts in Switzerland. The main Italian lineages still active include the Massimo, Colonna, Pallavicini, Torlonia, Aldobrandini, Ruspoli, Orsini, Gaetani-D'Aragona, Borbón-Parma, Odescalchi, Borghese, Adragni, Chigi, Medici, Borromeo, Doria-Pamphilj, Sacchetti, Savoy, Grimaldi and Bourbon. These bloodlines oversee the various specters of society. Outside of this power structure is the Committee of 300 with an inner circle made up of the leading monarchs and princes of Europe and the former Holy Roman Empire with members from Windsor, Spencer, Cecil, Percy, Hohenlohe-Langenburg, Habsburg, Bonaparte, Orleans, Bernadotte, Lagergren, Glucksburg, Hannover, Furstenberg, Austria-East, Hohenberg, Hesse, Nassau-Weilberg, Habsburg-Lorraine, Saxe Coburg and Gotha, Saxony-Weimar-Eisenach, Saxony-Meiningen, Braganza, Orange-Nassau, Hohenzollern , Hohenzollern-Sigmaringen, Liechtenstein, Rothschild, FitzJames, Lobkowicz, Ligne, Merode, Romanov, Thurn and Taxis, Schwarzenberg, Orsini-Rosenberg, Windisch-Graetz, Esterhazy and other families. Many members who do not have noble status on the Committee of 300 are representatives of the royal families.
These families are all enemies of humanity and have conspired to enslave the world for centuries. They authorize and create corporations and billionaires, run religions, states, secret societies, the mafia, and organized crime syndicates. Royal families in Europe are mainly divided into two factions, and this dates back to the Guelph merchants and Ghibelline landowners. All other groups like Bilderberg, CFR, and the Trilateral Commission are lower-level organizations. All roads lead to Rome, which is the basis of its control system. The European Constitutional Monarchies are branches of the corporate empire of Rome. Constitutional Monarchies are ruled by blood-appointed heads of state and serve Rome through the Sovereign Military Order of Malta. The Pope claims temporary or physical ownership of the Earth. The Pope claims to be infallible of error. The Pope claims ownership over all souls through the papal doctrine of "Papal Supremacy." The Pope is a leader for the Black Nobility of Italy.
The Jesuits are a military priesthood officially established by Pope Paul III A.K. to Alessandro Farnese of the Farnese family. The Jesuits were officially established under the Papal Bull called Regimini Militantis Ecclesiae, which means Military Regiment of the Church as the continuation of the Templars. The Black Nobles are the true owners and controllers of the Vatican and maintain their control throughout the centuries by installing their relatives as high-level popes and bishops. At present the Torlonia and Colonna families who have the hereditary positions of Prince Assistants to the Papal Throne are those who supervise the pope. In turn Pope Francis supervises all members of the Catholic Church and also supervises the various secret societies that are connected with the Church.
The Jesuits are also a Masonic order and were the continuation of the Templar orders when they were banned. The Roman Catholic Church mocks Christians by performing rituals where they pretend to drink blood and eat human flesh known as the Eucharist, also called Holy Sacrifice. The New Testament did not exist until about 1600 and the Old Testament is even more recent than the new. It was the Vatican and European monarchs who created both the New and the Old Testaments. The last official version of the bible was published in 1777.
The bishops and priests operate as supervisors and the Jesuits function as spies trained in deception and are infiltrated everywhere. The Pope claims temporal power or ownership over the Earth and also claims Papal Supremacy or Papal Rule and Papal Infallibility. Infallibility means incapable of being wrong. Archbishops are the overseers of society within their districts and oversee politics, police, business, and organized crime. The Latin phrase Novus Ordo Seclorum means New Order of Ages (or Ages), or also "New World Order", and is on the US dollar bill and Great Seal of the United States.
The Vatican uses Latin as an official language and for documents. America is named after the Italian Americo Vespucci who worked for the Medici family of Florence and Rome. Vespucci created the term New World for America. The Bank of America was originally called the Bank of Italy and was founded by Amadeo Giannini, who was financed by Italians. Nations were formed as companies or corporations to exploit their citizens as merchandise. Corporations are fraudulent constructions because they are considered a person with rights under the law, and because the owners and controllers of the corporations can disregard responsibility for crimes committed by the corporation. That is fraudulent. Corporations are not people and therefore cannot have rights. Corporations are also monopolies that use subsidiaries to hide their dominance over industry. Private companies cannot compete fairly with corporations. Citizens are also classified as legal persons (companies), robbing them of all their human rights. Corporations shouldn't exist.
Royalty and nobles issue charters establishing representative covert property agents controlled by corporate households or crowns of royalty and nobles. They claim to own foreign governments in this way. Royalty and nobles claim to own the United States as a continuation of the Virginia Company. Roman royalty such as the Hanover, Hesses, Wurttembergs, Hohenzollerns, Glucksburgs, Orange-Nassaus and Saxe-Coburg and Gothas claim a share of ownership over the British Crown. This is why the British royal family has so much German ancestry. The United States is defined as a federal corporation under US code 3002. Section 15. Most of the founding fathers were Freemasons and worked for the British Crown and German royalty. American political families, such as the Bushs, Clintons, Romneys, and Kennedys, take their names from European noble families that still exist. The Von Dem Bussche family are German nobles and relatives of the Bush family. The Clintons and Romneys are also British nobles. The Kennedys are Scottish-Irish nobles and an American political family involved with the Democratic Party. Mars, Walton, Rockefeller, Guggenheim, Getty, Hearst, Sackler, Lauder, Sachs, Busche, Johnson, McMahon, Forbes, and Cox are some of the billionaire American families that work with royalty and nobles in Europe. The Mars family is worth about 70 billion and works with the Windsor, Savoy, Thurn and Taxis families. The Waltons are worth around 130 billion and work with German nobles like the Württemberg, Baden, Hohenzollern and Isenberg families. The various Johnson families in the United States are collectively worth tens of billions and serve as agents for the House of Hannover. They own Johnson and Johnson and Fidelity Investments. The Hanovers are powerful royals and merchants who established the Hanseatic League. The Hearst family is worth more than 25 billion and several members were educated at Harvard University of the British Crown. The McMahon family is a billionaire and owner of the WWE and works under the Bonapartes and Savoys as their noble ancestors who were served militarily by the MacMahons during the Second Italian War of Independence. Today there are MacMahons in France with Italian and French titles of nobility. The Lauder family works for the House of Esterhazy in Austria and the House of East in Austria and Italy. The Guggenheims have assets worth hundreds of billions and are married to the House of Stuart. The Getty family are billionaire American oil merchants and are married to the Italian House of Ruspoli. The Forbes family are billionaires and American descendants of Scottish nobles who still exist.
All gang stalking and cult organizations are owned and controlled by members of royalty and nobility. Criminal organizations such as Royalty itself, Royal Institutions, The Company of Jesus, The Black Monks, The Hellfire Club, The Templar Orders, Freemasonry, The Grand Orient of France, The York Rite, The Scottish Rite, Prince Masonry of Prince Hall, Shriners International, The Royal Order of Jesters, The Cabal Society, Chabad, Scientology, Skull & Bones, The Boulé Society, The 5% Nation, The Nation of Islam, Black Israelites, The Ordo Templi Orientis ( OTO), The Temple of Set, The Church of Satan, Rosicrucian, Golden Dawn, Opus Dei, Mormons, Knights of Columbus, The Bohemian Club, Knights of Phintias, Ancient Order of Druids, Wicca, Santeria, Obeah, Voodoo, Sufism , Greek Fraternities and Brotherhoods, New Age and Gnostic Cults, Nazi Cults, KKK, Mafias, Prison Gangs, Biker Gangs and Street Gangs. The Rockefeller family uses their charitable foundations to fund harassment gangs and bribery in the United States, as well as globalization agendas and vaccination programs. The Rockefeller Foundation funded Almighty Vice Lord Nation, which is an organized crime group, and also funded the Tavistock Institute.
Hollywood, the Church of Scientology, and Silicon Valley are military operations like the US DARPA agency and run by European royalty and nobles like the Oettingen-Spielbergs, Schaumburg-Lippes, Anhalts, Hanovers, Windsors, Passi di Preposulos, Ruspolis, Torlonias and Odescalchis. The Ferragamo family is also involved in the management and financing of corruption in Hollywood. The House of Nassau-Weilberg, which is married to the Torlonias, funds human trafficking and human sacrifice in Hollywood. Idols in the entertainment industry are a dangerous cult with leaders who have access to electronic weapons. Most of modern electronics is being broadcast covertly with GENISIS and NEURON bio-piracy software controlled by Kabbalists and Scientologists. European monarchies function as extensions of Rome and run secret societies that infiltrate government agencies and run corporations for monarchs. The Sovereign Military Order of Malta is the main military council and works closely with the Orders of St. John administered by Protestant royalty such as the Windsors and the Hohenzollerns. The Order of Malta and the Order of Saint John are Masonic organizations with grand masters and titles for initiation. The royal and noble bloodlines are all working together as a global crime syndicate and part of a modernized Roman corporate empire. They also have several competing factions that create the illusion of division. The British crown and Scottish nobles such as the Bruce, Stewart, Sinclair, Campbell, Montagu, Scott, Hamilton, Percy, Boyle, Bowes-Lyon and Sutherland families administer a large part of Freemasonry. All of these families produced Grand Masters of the Grand Lodge of England. There are thousands of Masonic lodges in Europe and in the United States. Freemasonry must be investigated and outlawed. The Greek-German Royal House of Glucksburg directs the Greek fraternities and brotherhoods and uses initiates as its agents. Glucksburg nobles and Italians run the Boule Society, Boule is a Greek fraternal society for African Americans. Martin Luther King and Jesse Jackson have been members of Boule, among many other high-profile, successful, and wealthy blacks, including Barack Obama, Bill Cosby, Al Sharpton, and Thurgood Marshall. The Glucksburg family rules Denmark and Norway and recently ruled Greece. Among its members are the ex-queen Sofía of Spain and Duke Felipe de Edimburgo. Former Greek nobility and royal merchants such as the Mavroleon, Onassis, and Niarchos families are billionaires who have a monopoly in the shipping industry and work with British nobles. The Greek royal family currently lives in London from where many Greek consignment merchants operate. The British Crown authorized and controls universities such as Yale and Harvard which are used to recruit Crown agents through fraternal orders such as Skull & Bones and Book and Snake. Royal and noble families also do undercover business in the City of London Corporation, which dominates global markets. Some of the major London merchant families include the Goldsmith, Stuart, Rothschild, Grosvenor, Sassoon, Barclay, Sutherland, Montagu, Bailey and Guinness families. The Sutherland family created the HSBC bank that has a long history of financial scandals around the world (Emilio Botín, Fernando Alonso, Mohamed VI, Jorge Trías and Jordi Pujol Jr. had accounts at HSBC when it was chaired by Stephen Green, Baron Green of Hurstpierpoint). The Bailey family is co-founder of Janus Henderson through a merger. Janus Henderson manages around 190 billion in assets. The Stuart family owns the Hudson Bay Company and has an alliance with the Bavarian House of Wittelsbach, which is the covert owner of some of the Hudson's Bay Company subsidiaries, which were founded by Bavarian merchants. HBC has approximately $ 12 billion in assets and has had fiscal contracts with the United States through the Organic Law of the District of Columbia of 1871.
The Orange-Nassau family are influential traders through the Netherlands Trading Society and have a large number of shares in Royal Dutch Shell, Philips Electronics and ABN AMRO Bank. The Orange-Nassaus and their Dreyfus agents run the Rand Corporation, which has a contract with the US military. Rand's founder was a Dutch gentleman. The Orange-Nassau family also runs the Loyal Orange Institution in Ireland, which has infiltrated the police, justice and politics. The Luxembourg Nassau-Weilburg family are international bankers connected to the World Bank and the International Monetary Fund. The royal families of Luxembourg, Belgium and the Netherlands have shares in the European Investment Bank and all of these royals are recently married to Italian nobles. The Ligne family from Belgium are wealthy diamond and gold merchants. The Belgian Crown and its nobles are stealing wealth from the United States through fraudulent tax contracts established through the Organic Law of the District of Columbia of 1871 and continue to do so through the Bank for International Settlements. The Barons Strange heads the Masonic Order of Oddfellow. The Russell family are the Marquesses of Tavistock and they run the Tavistock Institute, which is an organization involved in mass mind control. The Russell family also co-founded the Yale University and Russell Trust Association, which is named after the New Haven, Connecticut company based on the Skull & Bones secret society.
Skull & Bones is a death cult military complex run by the Bush family from the USA who are like a European royal family in the USA. The Furstenberg family runs the Royal Order of Jesters who wear a jester on their coat of arms. The Clintons work closely with the House of Furstenberg, who have residences in the United States. The Italian Orsini family and the Holy Roman Rosenberg family lead the Rosicrucian Order of alchemists who infiltrate food and drug companies for chemical warfare. The Medici family, who have a statue of Hermes (Mercury) in their palace in Rome, administer the Hermetic Order of the Golden Dawn, an alchemical secret society. The Medici were architects of modern banking. The Pierleoni family of Rome and the Spanish House of Bourbon-Anjou run the Kabbalah Society, which uses the Spanish lion for its logo. The Pacelli family of Rome and the Crescenzi family of Italy administer the Wiccan witchcraft cults. The Bavarian Wittelsbach family from Bavaria created the Bavarian Illuminati and administers the Benedictine Monks and is also part of the Jewish Mafia in the United States who are white collar criminals. The Pecci family of Italy also owns the Jewish mafia in the United States through their marriage to the Blumenthal family. The House of Wittelsbach is involved with Zionism, Nazism, Freemasonry, and the Society of Jesus. The Jesuits function as Roman intelligence and infiltrators and use their universities to recruit and train agents for Rome. Jesuit agents dominate leadership positions in the United States military and intelligence and especially in the CIA. The Knights of Columbus are owned by the Casa de Colonna. Christopher Columbus was Pedro Madruga, the Count of Caminha, a relative of the Colonnas who settled in Pontevedra at the time of the Romans. Many Knights of Columbus are police officers, mayors, lawyers, and judges, protecting the Italian mob while targeting free-thinking people. The Knights of Columbus are heavily involved in gang harassment.
Court Jews such as the Rothschild, Warburg, Goldsmith, Oppenheimer, Walton, Sassoon, Kadoorie, Lewis, Javal, Lauder, Sackler and Dreyfus families work through the Roman Curia or royal courtrooms such as Buckingham Palace. The French Rothschilds work for the Black Nobility of Rome and the French House of Orleans. The British Rothschilds work for the British Crown. The Sassoon and Kadoorie families work for the British Crown and oversee banking and business in China and India. The Swiss Rothschilds work for the House of Habsburg and the House of Hesse. The Oppenheimers work for the German House of Wurttemberg and the Cologne Oppenheim branch. the Austrian House of Habsburg granted them titles of nobility. The Warburgs work for the Italian House of Borghese and the German House of Hesse and the House of Hannover. Warburg Pincus had a contract with Unicredit that merged with the Borghese Family's Bank of the Holy Spirit. The Warburgs were Venetian bankers and the Borghese family now hold Venetian titles of nobility. The Warburgs financed the Nazis. The Dreyfus family works for the Dutch House of Orange-Nassau and the French House of Bonaparte. Jewish banking families work for Christian nobles and royalty. These billionaire Jewish bloodlines run many rabbis who run a criminal intelligence network that works with Mossad. The French House of Bonaparte and the Swedish House of Bernadotte control many of the main European companies through their knights of the Order of Seraphim and the Legion of Honor, who are also members of the Round Table of Industrialists of Europe, which it has a great economic influence on the markets. The Wallenbergs run corporations worth hundreds of billions and work for the Swedish House of Bernadotte. The Wallenbergs and the Swedish Crown also work with the Jesuits and the Vatican. The Black Nobility and other royal families have been hiding billions in private banks in Luxembourg, Liechtenstein and Switzerland. The royal families of Luxembourg and Liechtenstein own and run their own national and private banks. Austrian and Eastern European royalty and nobles, such as the Habsburgs, Esterhazys and Schonberg, use private banks in Liechtenstein and also own Israeli and Jewish mafias. The Esterhazy family together with the Lucchesi-Palli family run a faction of the Russian mafia through the mob boss Semion Mogilevich from Budapest. The Torlonia family owns the Fucino Bank in Rome and functions as Vatican bankers and treasurers. The Torlonia family of Rome and the Hohenzollern family of Germany are the main owners and controllers of the Bank for International Settlements which was founded and administered by the Nazis during World War II. The Torlonias are architects of fascism and the Hohenzollerns are architects of Nazism.
The East, Rothschild and Hottinger families are some of the leading Swiss bankers. The Romanian Sturdza family also owns a private bank in Switzerland. The Casanova family of Italy and Spain is one of the leading political families in Switzerland. The East and Savoy families run the Bank for International Settlements, which has a contract with most of the major central banks and is embezzling the wealth of nations through fraudulent loans and contracts. The Savoys live in Switzerland and Prince Lorenz of Austria-Este works at the Gutzwiller bank. The Bank for International Settlements must be investigated and closed. The Gutzwiller family is one of the leading banking families in Switzerland, owning its own private bank and managing 35 other Swiss banks. The Swiss Guard is a military body in charge of the security of the Pope and the Holy See. The ceremonial head of the Swiss Guard is the Pope, sovereign of Vatican City. Italian mafias are Rome's enforcers involved in extortion, money laundering, murder and drug trafficking, and they pay their dues to the Sicilian mafia, which in turn pays them to the black nobility. The mafia channels its earnings and tributes to the Black Nobility through the Vatican charitable foundations and then from the Vatican bank they are transferred to the private accounts of the Swiss Bank. The Savoy’s Genovese crime family specializes in extorting Wall Street. The mafia is rigging professional sports for gambling and they also launder their criminal winnings through the casinos. The Torlonia family owns the Kansas City crime family and shares ownership of the Pittsburgh crime family with the Borghese family of Rome and the Rocco di Torrepadula family of Sicily. The French House of Orleans owns the New Orleans crime family and the Franco-British Beaufort family oversees and owns the Dixie Mafia factions along with other British peers who have French ancestry. Cox's billionaire family is involved in multimedia communications and is part of the owners of the Dixie mob, which is involved in tobacco and ginseng sales as well as arms, drug and human trafficking. The Goldsmith and Sassoon families own Pakistani and Hindu human trafficking networks operating in the United Kingdom. The Imperial House of Brazil, Orleans-Braganza and the Belgian House of Ligne are married and have shares in the Brazilian companies AmBev and Belgian Anheuser-Busch InBev. The House of Orleans-Braganza owns Brazilian drug cartels that are also involved in human trafficking. The Sforza family owns the Stidda Mafia clans operating in the Sforza-Visconti territory in Milan and the Sforza and Visconti families have greater control over the Italian Stock Exchange or the Milan Stock Exchange. Milanese billionaire Silvio Berlusconi works for the Sforza and Visconti families and has a monopoly on Italian media and politics. Berlusconi founded the Forza political party in Italy named after the Sforzas. Some northern Italian nobles such as the Visconti, Borromeo, Este, Gonzaga, Valenti, D’Adda, and Passi di Preposulo families are closely related to billionaire families such as the Rothschilds, Agnellis, Benettons, Armanis, and Ferreros. The Sforza and Visconti families own the Seattle crime family with the Gaetani family as partial owners. The Seattle crime family controls billionaires Bill Gates and Jeff Bezos through blackmail. In 2017, Microsoft and Amazon employees were caught in a sex trafficking scandal.
The Colonna family owns the Knights of Columbus and also owns the Colombo crime family and partially owns the Chicago Outfit along with the Capponi and Roselli families of the Florence Turk. Al Capone was an agent of the House of Capponi and John Roselli was an agent of the Roselli del Turco family. Roselli also worked for the CIA. Colonna means column like Colombo and Colón. The Knights of Columbus infiltrate police departments and work with the Italian mafia. The Massimo and Gaetani families own and run the Gambino crime family and the Philadelphia crime family. The Massimo-Brancaccio family also owns and runs the Magliana or Roman Mafia and the Armed Revolutionary Nuclei, as well as the Graviano de Brancaccio crime family in Palermo, Sicily, which is part of the Corleonisi mafia clan. The Massimo family receives tribute from most of the Italian crime families and even from the Russian mafia and Eastern European mafias. The Massimo de Roccasecca family, who live in London, own the Clerkenwell crime syndicate, also known as the Adams Family or the London A-team and are part owners of the Irish Mafia, including the Rathkeale Rovers. The Borghese family is also the main owner of the Sicilian Mafia and the Mafia Magliana. The Lucchesi-Palli and Pallavicini families own the Lucchese crime family to which the Russian mafia in Brighton Beach pays tribute. The Pallavicini family owns the Armenian mafia that operates in Hollywood and works closely with the Kardashian family. The Romanovs are partial owners of the Russian mafia and have established several residences in the United States. The Giustiniani family oversee the Philadelphia Greek Mafia along with some Greek merchants. Royal and noble families finance organized crime. The Jewish Mafia reorganized into a white collar crime and worked with the black hand of the Italian Mafia. The head of the Jewish mafia in the United States is billionaire Michael Bloomberg. Leon Black is another one of the leading Jewish mobsters in New York. The Jewish Mafia participates in professional sports with white-collar mobsters such as Daniel Gilbert, Robert Kraft, Joshua Harris, Tom Werner, Jerry Reinsdorf, George Kaiser, Peter Guber, Joe Lacob, Mark Cuban, and Micky Arison. The European Union is based on the Treaty of Rome that was signed at the Capitol in Rome. The president of the European Central Bank is Mario Draghi, born in Rome and educated by the Jesuits at the Massimo Institute. Mario Draghi is an undercover relative of the Borghese and Del Drago families. The Erba-Odescalchi family with ancestry from Cernobbio, Italy, runs CERN with the Roman Fabiola Gianotti as CERN Director General that is used to generate pressure in the lower atmosphere in order to oppress society. CERN, HAARP, The Church of Scientology, Chemtrails and electronic devices are being used to covertly oppress society. The US military administers a HAARP electronic harassment system in Puerto Rico that is controlled from Guantanamo Bay in Cuba, which is under the command of Captain David Culpepper. The CIA and the Italian Mafia have a large criminal operation in Cuba. The CIA and Cosa Nostra work closely to this day.
Islamic royal families were named after European royalty in the 19th and 20th centuries and especially after the First World War. Middle Eastern royalty run the oil industry and use their massive wealth to fund globalist agendas that allow them to rule their nations. The house of Saud is worth at least a billion. The House of Thani and the House of Al Khalifa work with the House of Saud and are also wealthy oil traders. Royals from the Middle East run the Muslim Brotherhood and the Five Percent and the Nation of Islam, which are violent mobs of cult and harassment. These organizations need to be investigated and banned. They also own an Arab mob that is based in New Jersey and Detroit. The royal family of Morocco are wealthy merchants and owners of the Abergil crime family of Israel and Morocco. The House of Bourbon and Spanish nobility such as the Osorio, Fitz James, Alvarez (Alba), Pignatelli, Arteaga, Borja, Zuniga, Ruspoli, and Aragon-Escobar families own the majority of the Mexican and South American drug cartels. The Osorio and Borja families own MS-13. The Borgia and Borja families are also partial owners of the Mongels motorcycle gang. The Bourbons own the Gulf Cartel and the Lating Kings. The Ruspolis are partial owners of the Sinaloa Cartel and the Primeiro Comando da Capital in Sao Paulo, where their Matarazzo cousins reside. The FitzJames and Alvarez families own the Los Zetas Cartel. The Álvarez and Osorio families also own the Bandidos motorcycle gang. The House of Bourbons are the founders and owners of Banco Santander. The King of Spain has the official right to the throne as King of Jerusalem.

TEKK - Tekkorp Digital Acquisition Corp: Who's Who of Gaming Mgmt Teams!

Team has been involved in a substantial number of the digital media, sports, entertainment, leisure and gaming industries’ most significant merger and acquisition transactions, holding key positions at, and transacting with Scientific Games Corp, Inspired Gaming Group, FOX Bets, Ocean Casino Resort, Resorts International Holdings, PokerStars, DraftKings, Mohegan Sun, Caesars Entertainment Corporation, Harrah’s Entertainment, Tropicana Entertainment, Inc., TSG/Sky Betting & Gaming, Facebook, Inc, Wynn Resorts, Dubai World/MGM Resorts
Here's all the Bios. These guys are stellar! TEKK closed at $10.30 today. Still cheap!
If you don't like to read... you don't like to make money!!!!
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Matthew Davey — Chief Executive Officer and Director
Mr. Davey has over 25 years of experience within the digital media, sports, entertainment, leisure and gaming ecosystems, as well as experience in the public sector. He is an experienced public company executive officer and board member. He has served in executive management positions across the gaming technology arena. Over the course of Mr. Davey’s career, he oversaw more than ten mergers and acquisitions and over $1.2 billion in debt and equity capital raised to support the companies he has led.
Most recently, Mr. Davey was Chief Executive Officer of SG Digital, the Digital Division of Scientific Games Corp. (“Scientific Games”) (Nasdaq: SGMS). SG Digital was established following the purchase by Scientific Games of NYX Gaming Group Limited (“NYX”) (formerly TSXV: NYX), where Mr. Davey served as Chief Executive Officer and Director. The NYX acquisition provided Scientific Games with a vehicle to significantly accelerate the scale and breadth of its existing digital gaming business, including the strategic expansion into sports betting. In his capacity as Chief Executive Officer of NYX, Mr. Davey developed and implemented a corporate strategy that generated strong revenue growth. Mr. Davey shaped company strategy to focus on digital gaming supplier platforms and content that provided various gaming operators with the underlying gaming and sports betting systems for their online gaming business. In 2014, Mr. Davey oversaw the initial public offering of NYX, and his experience in the digital media, sports, entertainment, leisure and gaming industries helped NYX recognize momentum as a public company. After the public offering, from 2014 to 2018, Mr. Davey oversaw seven acquisitions which helped establish NYX as one of the fastest growing global B2B real-money digital gaming and sports betting platforms. These acquisitions included:
• OpenBet: In 2016, NYX completed the $385 million acquisition of OpenBet. This was one of the more complex and transformative acquisitions that Mr. Davey oversaw at NYX. Through securing co-investments from William Hill (LSE: WMH), Sky Betting & Gaming and The Stars Group (formerly Nasdaq: TSG, TSX: TSGI), Mr. Davey was able to get the acquisition from Vitruvian Partners completed successfully, winning the deal against much larger and well capitalized competitors. By combining two established and proven B2B betting and gaming suppliers, NYX was well positioned to provide customers with exciting player-driven solutions across all major product verticals and distribution channels. This allowed NYX to become the leading B2B omni-channel sportsbook platform in the market and the supplier to over 300 gaming operators globally with an extensive library of desktop and mobile game titles, including more than 700 on NYX platforms and more than 2,000 on the OpenBet platform.
• Cryptologic/Chartwell: In 2015, NYX completed the $119 million acquisition of Cryptologic and Chartwell. The acquisition provided NYX with more than 400 titles of additional leading gaming content, a broader customer base, and direct exposure to PokerStars and Intercasino, part of the Gamesys Group (LSE: GYS) — two of the world’s largest online casino offerings.
• OnGame: In 2014, NYX completed the distressed acquisition of OnGame, a premier poker content, platform and service provider. This acquisition provided NYX with one of the best poker products in the industry, access to several regulated jurisdictions, and a valuable talent pool that was instrumental in the growth of NYX. The addition of OnGame further established a path for NYX to continue its growth in both European and U.S. markets.
These acquisitions, together with meaningful organic growth, increased NYX’s revenue from $24 million in 2014 to $184 million annualized in 2017. During that time, Mr. Davey helped build NYX to have over 200 customers in the global gaming industry and a team of 1,000 employees. Mr. Davey’s success at NYX ultimately led to its sale to Scientific Games for $631 million in 2018.
Mr. Davey joined Next Gen Gaming, the predecessor to NYX, in 2000 as the Vice President of Technology, was appointed as Executive Director in 2003 and named Chief Executive Officer in 2005. Prior to that, he was the Senior Consultant for Access Systems, a company that specializes in the provision of back-end software for licensed online casinos. Prior to joining Access, Mr. Davey worked for the Northern Territory Government specializing in matters pertaining to the internet and e-commerce along with roles in the Department of Racing and Gaming. Mr. Davey received a Bachelor of Electrical & Electronic Engineering from Northern Territory University, Australia (also known as Charles Darwin University).
Robin Chhabra — President
Mr. Chhabra has been at the forefront of corporate acquisition activity within the digital gaming landscape for over a decade. His prior experience includes leading corporate strategy, M&A, and business development at two of the global leaders in the digital gaming industry, The Stars Group (“TSG”) and William Hill, and a leading supplier, Inspired Gaming Group (Nasdaq: INSE). Mr. Chhabra served on the Group Executive Committees of each of these companies. From 2017 to May 2020, Mr. Chhabra served as Chief Corporate Development Officer at TSG and, from 2019 to August 2020, he also served as the Chief Executive Officer of Fox Bet, a leading U.S. online gaming business which is the product of a landmark partnership between TSG and FOX Sports, a transaction which he led. During that period, Mr. Chhabra led several transactions which transformed TSG into the largest publicly listed online gambling operator in the world by both revenue and market capitalization and one of the most diversified from a product and geographic perspective with revenues of over $2.5 billion. Mr. Chhabra’s M&A experience is extensive and covers multiple global geographies across the digital gaming value chain and includes the following:
• TSG/Flutter Entertainment Merger: In 2019, Mr. Chhabra led the TSG M&A team that was responsible for TSG’s $12.2 billion merger with Flutter Entertainment (LSE: FLTR). The merger between TSG and Flutter Entertainment is the largest transaction in the digital gaming industry to date. The combination created the largest publicly listed online gaming company with approximately 13 million active customers and leading product offerings, which include sports betting, online casino, fantasy sports and poker. The combined entity includes some of the world’s most iconic digital gaming brands such as Fanduel, Fox Bet, Sky Bet, PaddyPower, Betfair, PokerStars and SportsBet. TSG/Flutter Entertainment is one of the most geographically diverse digital gaming and media companies with leading positions in the United States, United Kingdom, Australia, Ireland, Italy, Spain, Germany and Georgia.
• TSG/Sky Betting and Gaming (“SBG”): In 2018, Mr. Chhabra led the acquisition of SBG from CVC Capital Partners and Sky plc, Europe’s largest media company, in a transaction valued at $4.7 billion. At the time of the acquisition SBG was the largest mobile gambling operator in the United Kingdom and one of the fastest growing of the major operators having doubled its online market share in three years. The acquisition of SBG provided TSG with (a) greater revenue diversification, significantly enhanced expertise and exposure to sports betting just ahead of the judicial overturn of The Professional and Amateur Sports Protection Act of 1992 (PASPA) by the U.S. Supreme Court, (b) a leading position within the United Kingdom, the world’s largest regulated online gaming market, (c) improved products and technology as a result of the addition of SBG’s innovative casino and sports book offerings and a portfolio of popular mobile apps, and (d) expertise in deeply integrating sports betting with leading sports media companies, positioning TSG to create more engaging content, deliver faster growth and decrease customer acquisition costs.
• William Hill (LSE: WMH): At William Hill, from 2010 to 2017, Mr. Chhabra served as Group Director of Strategy and Corporate Development where he led several transactions which contributed to William Hill’s transformation from a land-based gambling operator in the United Kingdom to a leading online-led international business. Mr. Chhabra led William Hill’s entry into the U.S. sports betting and online lottery markets with the acquisition of four businesses, including the simultaneous acquisitions of three U.S. sportsbooks, Cal Neva, American Wagering and Brandywine Bookmaking, in 2011 for an aggregate purchase price of $55 million. These businesses ultimately led William Hill to achieve a leading position in the U.S. sports betting market with a market share of 24% in 2019. Additionally, Mr. Chhabra played a key role in structuring William Hill’s successful joint venture with PlayTech Plc (LSE: PTEC) in 2008. The combined entity created one of the largest online gambling businesses in Europe at the time of its formation and led to William Hill’s buyout of Playtech’s interest for $637 million in 2013. Prior to the transaction, William Hill had struggled in its attempt to establish a strong online gaming platform and a meaningful presence outside the United Kingdom.
Mr. Chhabra has also successfully completed four transactions worth over $1.2 billion in Australia, the world’s second largest regulated online gambling market, and various partnerships in Asia. Additionally, he completed several technology and media related transactions, including William Hill’s investment in NYX, where he worked with Mr. Davey on NYX’s transformational acquisition of OpenBet.
Prior to working in the gaming sector, Mr. Chhabra was an equities analyst and a management consultant. Mr. Chhabra received a Bachelor of Science in Economics from the London School of Economics and Political Science.
Eric Matejevich — Chief Financial Officer
Mr. Matejevich is a seasoned gaming executive with extensive experience in both the online gaming and traditional casino industries. From February to August 2019, he served as Trustee and Interim-Chief Executive Officer of Ocean Casino Resort (“Ocean”) (formerly Revel Casino, which had a construction cost of $2.4 billion) in Atlantic City, where he successfully led the management team through an ownership change and operational turnaround effort. Over the course of seven months, Mr. Matejevich managed to reduce the property’s weekly cash burn of $1.5 million to an annualized cash flow run rate in excess of $20 million.
Prior to Ocean, from 2016 to 2018, Mr. Matejevich served as the Chief Financial Officer of NYX. At NYX, he focused his efforts on integrating the company’s many acquisitions and multiple debt refinancings to simplify its capital structure and provided liquidity for growth initiatives. Additionally, Mr. Matejevich was instrumental to the executive team that sold NYX to Scientific Games for $631 million.
Prior to NYX, from 2004 to 2014, Mr. Matejevich was the Chief Financial Officer of Resorts International Holdings and later, from 2011, also the Chief Operating Officer of the Atlantic Club Casino, a property under the Resorts International Holdings umbrella — a Colony Capital (NYSE: CLNY) entity. As Chief Financial Officer, he provided managerial oversight for all finance functions for a six-property casino company with annual gaming revenue exceeding $1.3 billion, 10,000 gaming positions, 7,000 hotel rooms and over 11,000 staff members during his tenure. Mr. Matejevich led the transition effort to integrate a four-casino, $1.3 billion acquisition from Harrah’s Entertainment and Caesars Entertainment (Nasdaq: CZR). As Chief Operating Officer of Atlantic Club, he lobbied for and was successful in obtaining the first internet gaming legislation passed in the United States. The Atlantic Club was the sole New Jersey casino proponent of the legislation.
Prior to serving in various gaming positions, Mr. Matejevich was a Vice President of High Yield Research for Merrill Lynch, where he managed the corporate bond research effort for the gaming and leisure sectors and marketed high yield and other debt transactions totaling $4.8 billion. Mr. Matejevich received a Bachelor of Science in Economics from The Wharton School and a Bachelor of Arts in International Relations from The College of Arts and Sciences at the University of Pennsylvania.
Our Board of Directors
Morris Bailey — Chairman
Over the past 10 years, Mr. Bailey has been a leader in turning around Atlantic City, as well as being among the first gaming executives to embrace online gaming and sports betting in the United States. In his efforts, Mr. Bailey partnered with two of the largest digital gaming companies in the world, PokerStars, part of the Stars Group, and DraftKings (Nasdaq: DKNG). In 2010, Mr. Bailey bought Resorts Atlantic City (“Resorts”) and initiated a comprehensive renovation which allowed for the property to be rebranded and repositioned. In 2012, Mr. Bailey signed an agreement with Mohegan Sun to manage the day-to-day operations of the casino. In addition to Mohegan Sun’s operational expertise and ability to reduce costs via economies of scale, Resorts gained access to their robust customer database. Soon thereafter, Mr. Bailey and his team focused on bringing online gaming to the property. In 2015, Resorts established a platform to engage in online gaming by partnering with PokerStars, now part of the $24 billion Flutter Entertainment, PLC (LSE: FLTR), to operate an online poker room in Atlantic City. In 2018, Resorts announced deals with DraftKings and SBTech to open a sportsbook on-property and online. For 2020 year-to-date, Resorts has performed in the top quartile in internet gross gaming revenue in New Jersey. Mr. Bailey’s efforts in New Jersey helped set the framework for expansion of online sports and gaming throughout the United States.
In addition to his gaming interests, Mr. Bailey has over 50 years of experience in all facets of real estate development, asset M&A, capital markets and operations and is the founder, Chief Executive Officer and Principal of JEMB Realty, a leading real estate development, investment and management organization. Mr. Bailey has notable investment experience within the energy, finance and telecommunications sectors through investments in the Astoria Energy Plant, Basis Investment Group and Xentris Wireless.
Tony Rodio — Director Nominee
Mr. Rodio has nearly four decades of experience in the gaming industry. Most recently, Mr. Rodio served as the Chief Executive Officer and director of Caesars Entertainment Corporation (“Caesars”) (Nasdaq: CZR), one of the world’s most diversified casino-entertainment providers and the most geographically diverse U.S. casino-entertainment company, from April 2019 until its acquisition by Eldorado Resorts, Inc. in July 2020. Mr. Rodio led Caesars through its $17.3 billion merger with Eldorado Resorts, one of the largest transactions in the gaming industry to date. Additionally, Mr. Rodio was instrumental to Caesars’ expansion into the digital gaming industry and oversaw the implementation of new digital segments such as its Scientific Games powered retail sportsbook solution that now operates in various states throughout the U.S. From October 2018 to May 2019, Mr. Rodio served as Chief Executive Officer of Affinity Gaming. Prior to Affinity Gaming, he served as President, Chief Executive Officer and a director of Tropicana Entertainment, Inc. (“Tropicana”) for over seven years, where he was responsible for the operation of eight casino properties in seven different jurisdictions. During his time at Tropicana, Mr. Rodio oversaw a period of unprecedented growth at the company, improving overall financial results with net revenue that increased more than 50% driven by both operational improvements and expansion across regional markets. Mr. Rodio led major capital projects, including the complete renovation of Tropicana Atlantic City and Tropicana’s move to land-based operations in Evansville, Indiana. Each of these initiatives, among others, generated substantial value for Tropicana. Ultimately, Mr. Rodio’s efforts at Tropicana led to its sale to Eldorado Resorts in 2018 for $1.85 billion. Prior to Tropicana, Mr. Rodio held a succession of executive positions in Atlantic City for casino brands, including Trump Marina Hotel Casino, Harrah’s Entertainment (predecessor to Caesars), the Atlantic City Hilton Casino Resort and Penn National Gaming. He has also served as a director of several professional and charitable organizations, including Atlantic City Alliance, United Way of Atlantic County, the Casino Associations of New Jersey and Indiana, AtlantiCare Charitable Foundation and the Lloyd D. Levenson Institute of Gaming Hospitality & Tourism. Mr. Rodio brings extensive knowledge of and experience in the gaming industry, operational expertise, and a demonstrated ability to effectively design and implement company strategy. Mr. Rodio received a Bachelor of Science from Rider University and a Master of Business Administration from Monmouth University.
Marlon Goldstein — Director Nominee
Mr. Goldstein is a licensed attorney with nearly 20 years of experience in the gaming space. He joined The Stars Group (Nasdaq: TSG)(TSX: TSGI) in January 2014 as its Executive Vice-President, Chief Legal Officer and Secretary until his retirement from the company in July 2020 following the merger of TSG with Flutter Entertainment, PLC (LSE: FLTR). Mr. Goldstein also previously served as the Executive Vice-President, Corporate Development and General Counsel of TSG. Mr. Goldstein was also the senior TSG executive based in the United States and was one of the primary architects of TSG’s strategic vision for its U.S.-facing business. During his tenure, TSG grew from an approximately $500 million market-cap company to an approximately $7 billion market-cap company through a combination of organic growth and strategic mergers and acquisitions. Mr. Goldstein participated in numerous M&A transactions and capital markets offerings at TSG, including several transformational transactions in the digital gaming industry. Notable transactions in which Mr. Goldstein was involved include:
• TSG/Flutter Merger: In 2019, TSG merged with Flutter for a $12.2 billion transaction value, the largest transaction in the digital gaming industry to date.
• TSG/Fox Bet Partnership: In 2019, TSG entered into a partnership with FOX Sports to create FOX Bet in the U.S., a leading U.S. online gaming business. Wall Street Research estimates an approximate $1.1 billion valuation for Fox Bet post-partnership with The Stars Group.
• TSG/Sky Betting & Gaming: In 2018, TSG acquired Sky Betting & Gaming, the largest mobile gambling operator in the United Kingdom at the time, for $4.7 billion.
• TSG/CrownBet and William Hill: In 2018, TSG simultaneously acquired CrownBet and William Hill, two Australian operators, for a total of $621 million in a multi-part transaction.
• TSG/PokerStars and Full Tilt Poker: In 2014, TSG acquired The Rational Group, which operated PokerStars and Full Tilt and was the world’s largest poker business, for $4.9 billion.
Through his ability to legally structure large and complex transactions, Mr. Goldstein was integral to TSG’s vision of becoming a full-service online gaming company. Additionally, he assisted in structuring TSG’s capital markets activity, which generated liquidity for acquisitions and strengthened its balance sheet.
Prior to joining TSG, Mr. Goldstein was a principal shareholder in the corporate and securities practice at the international law firm of Greenberg Traurig P.A., where he practiced for almost 13 years. Mr. Goldstein’s practice focused on corporate and securities matters, including mergers and acquisitions, securities offerings, and financing transactions. Additionally, Mr. Goldstein was the founder and co-chair of the firm’s Gaming Practice, a multi-disciplinary team of attorneys representing owners, operators and developers of gaming facilities, manufacturers and suppliers of gaming devices, investment banks and lenders in financing transactions, and Indian tribes in the development and financing of gaming facilities.
Mr. Goldstein brings experience and insight that we believe will be valuable to a potential initial business combination target business. Mr. Goldstein received a Bachelor of Business Administration with a concentration in accounting from Emory University and a Juris Doctorate with highest honors from the University of Florida, College of Law.
Sean Ryan — Director Nominee
Mr. Ryan is a digital media and technology operator with extensive global experience in online payments, e-commerce, marketplaces, mobile ad networks, digital games, enterprise collaboration platforms, blockchain, real money gaming and online music. Since 2014, Mr. Ryan has been serving as Vice President of Business Platform Partnerships at Facebook, Inc. (“Facebook”) (Nasdaq: FB), where he leads a more than 500 person global organization that manages the Payments, Commerce, Novi/Blockhain, Workplace and Audience Network businesses. Prior to his current role, Mr. Ryan was hired in 2011 as the Director of Games Partnerships to lead and grow the global Games business at Facebook. While the Director of Games Partnerships, Mr. Ryan focused on re-shaping Facebook’s games and monetization strategies to derive more value for Facebook, its users and its partners, including the addition of a Real Money Gaming offering in regulated markets. Mr. Ryan’s team helped accelerate a major trend in engagement through cross-platform games and therefore the opportunity to increase users through establishing games on multiple platforms. Prior to joining Facebook, Mr. Ryan created the new social and mobile games division at News Corp, an American multinational mass media corporation controlled by Rupert Murdoch. While at News Corp, Mr. Ryan led the acquisition of Making Fun, a San Francisco social-game start-up, that created News Corp’s games publishing division.
Before joining News Corp., Mr. Ryan founded multiple digital businesses such as Twofish, Meez, Open Wager and SingShot Media. Mr. Ryan co-founded Twofish in 2009, a virtual goods and services platform that provided developers with data analytics and insights for individual application’s digital economies. Twofish was later sold to online payments provider Live Gamer, where Mr. Ryan served on the board of directors. From 2005 to 2008, Mr. Ryan founded and led Meez.com, a social entertainment service combining avatars, web games and virtual worlds. The white label social casino gaming company Open Wager was spun out of Meez and was later sold to VGW Holdings, Mr. Ryan also co-founded SingShot Media, an online karaoke community, which was sold to Electronic Arts (Nasdaq: EA) and merged into its Sims division.
We believe Mr. Ryan’s experience will be valuable to a potential initial business combination target and would provide an expanded perspective on the digital gaming landscape. Mr. Ryan received a Bachelor of Arts from Columbia University and a Master of Business Administration from the University of California, Los Angeles.
Tom Roche — Director Nominee
Mr. Roche has more than 40 years of experience in the gaming industry as a regulator, advisor and independent auditor. Mr. Roche joined Ernst & Young (“EY”) as a partner in 2003 and opened its Las Vegas office. He was subsequently appointed as the Office Managing Partner and Global Gaming Industry Market Leader. In 2016, Mr. Roche relocated to the EY Hong Kong office to supervise the expansion of the EY Global Gaming Industry practice in the Asia Pacific region. Mr. Roche has been integral to numerous transactions that have shaped the current gaming landscape, including:
• Wynn Resorts (Nasdaq: WYNN) initial public offering: Mr. Roche was the lead partner on Wynn Resort’s initial public offering, which raised $450 million in 2002.
• Harrah’s Entertainment/Apollo Management Group & Texas Pacific Group: Mr. Roche headed the regulatory advisory services on the buyout of Harrah’s Entertainment, the world’s largest casino company at the time, for $17.1 billion.
• Dubai World/MGM Resorts: Mr. Roche headed the regulatory and due diligence advisory services to Dubai World in its approximately $5.1 billion investment in MGM. Dubai World bought 28.4 million MGM shares, or 9.5 percent of the casino operator, for $2.4 billion. It then invested $2.7 billion to acquire a 50% stake in MGM’s CityCenter Project, a $7.4 billion 76-acre Las Vegas development of hotels, condos and retail outlets.
• MGM Growth Properties (NYSE: MGP) initial public offering: Mr. Roche provided tax and structural transaction services to MGM Resorts in the creation of MGM Growth Properties, a publicly traded REIT engaged in the acquisition, ownership and leasing of large-scale destination entertainment and leisure resorts. MGM Growth Properties raised $1.05 billion in its 2016 initial public offering.
Mr. Roche also directed EY advisory services to boards and management teams for profit improvement and technology related initiatives. In addition, Mr. Roche provided advisory support to the American Gaming Association on several research projects, including those specifically related to sports betting, the revocation of The Professional and Amateur Sports Protection Act of 1992 (PASPA) and anti-money laundering best practices in the gaming industry. Equally, he has assisted government agencies in numerous international locations with enhancing their regulatory approach to governing the industry especially in the online gambling sector.
Prior to joining Ernst & Young, Mr. Roche served as Deloitte’s National Gaming Industry Leader and as the co-head of Andersen’s Gaming Industry Practice in Las Vegas. In 1989, Mr. Roche was appointed by then Governor of the State of Nevada, Robert Miller, to serve as one of three members of the Nevada State Gaming Control Board for a four-year term, where he was directly responsible for the Audit and New Games Lab Divisions. As a board member, he spent a substantial amount of time assisting global jurisdiction regulators enact gaming legislation in the design of their regulatory structure. During his career, Roche has been involved in numerous public and private offerings of equity and debt securities. His background includes providing casino regulatory consulting services to casino licensees and to federal and state agencies including the National Indian Gaming Commission and the Nevada State Gaming Control Board, and industry associations such as the Nevada Resort Association and the American Gaming Association.
We believe Mr. Roche’s highly regarded reputation as a gaming auditor and advisor in the gaming industry will be valuable for us and a potential business combination target. Mr. Roche is a member of the American Institute of Certified Public Accountants and is licensed by the Nevada State Board of Accountancy and Mississippi State Board of Public Accountancy. He received his Bachelor of Science degree in Accounting from the University of Southern California.

[krimewave] the vegas job <2020-12-27>

DKNG - Fundamental DD Inside - DKNG

This is an example of fundamental DD that takes place at ‘smart’ money institutions based on my professional experience in IBD, Private Equity & most recently at a HF (mods can message me for proof). Not thoroughly fleshed out b/c you autists have limited attention spans, but a summary. Figured I’d take the time to give back to this community that has provided many lolz, & should be a good measuring stick when evaluating other forms of fundamental DD posted here.
NFA.
DKNG - DraftKings, Inc.: vertically integrated US mobile betting operator that also provides retail sports betting & back-end betting solutions through SBTech. Think of SBTech as the tech ‘market-maker’ for traditional sports betting, they do all the funny math to set the betting odds & seem to be working on back-end solutions for DKNG Casino
The Big Picture

Total annual US Gambling Revenue: ~$90Bn [1]
- Casinos: ~$75Bn
- Illegal Sports Betting: ~$13Bn
- Horse Racing: ~$0.8Bn
- Daily Fantasy Sports: ~$0.4Bn

Only ~2% of the ~$90Bn gambling revenues were placed online which is the lowest in the world where betting online is legal. For example, in other countries online gaming activity represents ~6% - ~52% of total gambling revenues, with ~12% being the average.
Wall Street expects online gaming revenue to be $20Bn-$40Bn within the next 10 years. For this to be achieved, the online gambling market will have to achieve a ~30% penetration rate on total country gaming revenues. There is an expectation that this is could be easily achievable given penetration trends overseas - see page 11 of this: https://s1.rationalcdn.com/vendors/stars-group/documents/presentations/TSG-Investor-Day_March-27-2019.pdf
Other catalysts include increasing adaptation of sports betting in more states. States that have both legal sports betting + online sports betting permitted: NV, NJ, WV, PA, IA. Sports betting permitted but no online: DE, MS, RI, MO, AR. Prior to COVID there was ongoing discussions across many States, especially ones with growing deficits to explore how permitting sports betting could create a fresh avenue of tax dollars. Post COVID there is an expectation that these discussions will be given extra focus as many States will be hungry for incremental tax dollars. Important to note that currently 43/50 States allow DFS, but given the small share DFS has on total Gaming Revenues, it increasingly looks like DKNG is banking on traditional sports betting for a variety of reasons, more later. There are entire articles on Google arguing this catalyst so I’ll end this here.
Digging Deeper
DKNG’s main offerings are Daily Fantasy Sports (“DFS”) products & traditional sports book products to its clients. Long story short, a metric to look for in my opinion (that is curiously not reported by management or remarked on) is the hold % in traditional gaming sector parlance or the ‘rake’ & compare it to the ‘traditional’ gaming products like sports betting & Blackjack.
For DFS: DKNG takes ~15% of the prize pool (note: used to be ~6-11% [2]). Curiously, their main competitor FanDuel also has moved up to a ~15% rake recently. Google searches show the smaller competitors have a rake in the ~13% range.
This ‘rake’ has grown ~2x in 6 years, but it has been a delicate move on behalf of management. Why? B/c the more ‘sophisticated’ DFS players (equal to autistic day traders on Robinhood) have noted this increase & based on some Googling, some have moved down market to the smaller players. As a side note, many live casino games have their rules altered to grow the Hold %. For example, Blackjack games with 6:5 payouts on 21 have materially higher Hold % than the traditional BJ rules that pay out 3:2. Given the findings so far, DKNG may not have much room to materially increase its hold % in DFS games in the near-term from current of 15%. More on this later.
Now why the fuck is this important? This is important b/c the typical sports book (ex-Parlays) have a ~5% hold %/rake. Parlays have up to a ~30% hold (which is why it’s commonly known as the sucker’s bet), & just for reference, the average Blackjack table clocks in 14.5%. What this means: Every dollar put into these games, the “House” or DKNG, will take 15% of your money for DFS games, for sports bets they will be pocketing ~5%, up to ~30% if you’re into parlays, & we’ll just use the standard 14.5% BJ hold for the DraftKings Casino platform.
So why the acquisition of SBTech & a foray into the traditional sports gambling market? As you can see previously, the illegal sports betting market is >30x the size of the current daily fantasy sports market. So it’s clear that the DFS providers including DKNG are foraying into the space to capture this user base & hopefully convert them into games that have a higher hold %, such as DFS/DKNG Casino.
As of May 2020, DKNG has achieved a 30% penetration rate on its ~4mm ‘monetized’ DFS clientele to its Online Sports Book (OSB), from the OSB+DFS clientele, DKNG has converted 50% into its DraftKings Casino platform.
Including non-monetized users, user base totals at 12mm. Based on these unit economics: every 1mm of additional users -> 333k monetized users for DFS -> 100k users for OSB -> 50k users for DraftKings Casino.
Some Numbers – Italicized/Bolded the important

In total, DKNG has DFS paying clientele of ~4mm, the metric management focuses on is “Monthly Unique Payers (MUP)” which spans across DFS & online sports betting***. As of Q1’20 they reported 720,000*** MUPs, representing +16% YoY growth [3]
- Average revenue per monthly user (ARPU) of ~$41, +11% YoY
  - Based on previous observation of Hold %, looks like ARPU growth will be limited
- Since ’17, MUP has grown at a ~11% CAGR & ARPU has grown at a ~19% CAGR
- As a side note: the ~4mm monetized user base was acquired at ~$122/user over 3 years. Total users cost them $41/user over the last 3 years [3].
They are currently EBITDA negative & Wall St expects them to be positive by 2023
- I took a dive into the math driving this, here is a summary:
  - Based on their current cost structure they will need to have ~1.7mm MUPs at an ARPU of ~$46 to break-even. This implies total monetized users of ~10mm from ~4mm currently

Numbers that represent Risks to Long Thesis

DKNG’s user base of ~12mm is on the low end of the sector vs. its ‘brick & mortar’ competitor's user bases (online betting platforms with physical casino presence)
- CZR with 55mm, MGM with 33mm, ERI with 10mm (in pending merger with CZR, could have a lot of overlap), FanDuel with 8.5mm
- Is there a concern for increased marketing costs to increase user base? Let’s look at a case study of NJ, the first state to open both mobile & retail sports betting:
  - FanDuel + DraftKings have held 80%+ of the OSB market share since 12/2018 which is estimated to be driven by the conversion opportunity from DFS that is unique to both companies [4]
  - On the flipside, a case study to examine going forward is how DKNG can get OSB customers in a State that does not allow DFS. Nevada. Home to Las fucking Vegas. Prior to NV pushing FanDuel/DKNG out (highly likely due to casino lobbying), NV was a top-15 State in terms of revenue for them. NV is home to the fattest sports book in the US, & recently the gaming commission started to parse the data on sportsbook wagers done online vs. in-person, & it came out to roughly 50/50. It will be interesting to see how they try to capture market share in a state with no DFS
Long-term EBITDA margin target of 35% requires huge growth in MUPs
- Based on their estimated '22 cost structure: Holding ARPU of ~$46, MUPs will have to be ~5.2mm, a 7x increase from current to achieve a EBITDA margin of 35%
  - A focus on future earnings will be management's ability to shift to a more fixed-cost structure which would effectively lower the MUP requirement for profitability

Things to look for when going Long
- Progress of additional States legalizing sports betting – specifically, States with DFS already legalized
- Cost structure evolving to a more fixed mix vs. the mostly variable mix currently as this will be the forward figure that determines profitability
- Increasing User Base (Curr.: 12mm) -> Monetized Base (Curr.: 4mm) -> MUP (1Q’20: 0.7mm)

Management seems to be focused more on the first step, but one thing to note is that the 33% monetization rate is very high when compared to something like League of Legends which isn’t entirely comparable but in 2013 had a ~4% monetization rate [5]. This, combined with the below implies that this conversion rate may be the ceiling for now
As a side note, ~6 years ago FanDuel had ~300k monetized on an ~800k user base for a monetization rate of ~37% [6]

Share Price Target
Given the cost structure of the company, I’m going to base the price targets around Enterprise Value / Revenues (driven by MUPs & ARPUs).

MUP sensitivity of 5mm - 6mm
ARPU sensitivity from $41 - $47 for an average of $44, just a $3 increase from current of $41.
Share Price targets based on 2.0x - 4.5x EV / Sales.
- Note: Flutter Entertainment (FanDuel ParentCo) trades at ~3.6x EV/Sales

Bear Case MUP: 5mm -> $20.32 - $45.73
Base Case MUP: 5.5mm -> $22.27 - $50.10
Bull Case MUP: 6mm -> $24.21 - $54.47
These MUPs imply a monetized customer base of 28mm – 33mm. At the high-end, this implies that DKNG monetized customer base will equal MGM’s current total user base.
At yesterday’s close of $43.70, DKNG is trading at 3.5x – 4.5x forward Revenues on an expected >5,000 MUPs.
Share Price drivers / considerations:
- Continued multiple expansion

Consideration: A 1x premium to FanDuel's 3.6x, implies a ~15% upside to current. They're bigger than FanDuel, do they deserve the premium?

- MUP Growth exceeding beyond targets

Consideration: Stock currently implies that they should on average be growing at 40% QoQ – during 2018 they had on average +30% growth QoQ in MUPs, marking their best year

Management Team
Jason Robins, 39 – Co-Founder & CEO. Duke BA, started DraftKings from day 1 in 2011. The 2 other buddies he started the Company with are still at DKNG. Dude navigated the Company through the scandal that rocked them in ’15 & ’16, and was the trailblazer in getting DFS labeled as a non-gambling product that enabled it to open in States without a gaming designation. This shit is the stuff that gets people in history books. His accomplishments make him seem like a very competent guy. Has 3 kids now, and only ~3% economic ownership in DKNG but has 90% of the voting power through his Class B share ownership. Also he actively participates in venture investments, sitting on 10 boards.
His comp plan performance bonus target is pretty murky, but main drivers are EPS growth, revenue growth, then a bunch of margin & return metrics, along with share price returns. Overall, very open-ended & it’s safe to say as long as shit doesn’t hit the fan, he will be eligible for his max payouts year over year. I’m assuming the lawyers tried to encompass everything possible for maximum flexibility to justify him earning his max comp as long as DKNG is still around.
Since he’s got voting control of 90%, I’ll end the specific-person overview here, but want to note that they have a very bloated C-suite. 12 folks at DKNG, 8 folks at SBTech, all with C-suite designations. Whereas their main competitor FanDuel, has 3 guys with a C-suite designations & 1 EVP, but is a sub under a larger ParentCo that has its own management team of ~5 guys.
Looking through glassdoor you can see the biggest complaint among employees giving bad reviews is based on management, all of the specific issues they point out IMO are a result of a top-heavy company. Seems like a good starting point to optimize their cost structure, but given Robins' history of sticking this entire thing through with his co-founders since '11 stuff like this doesn't seem to be a part of his playbook. They’re a public company now though, so it’s going to be interesting to see going forward.
TL;DR:
If I were to initiate a position in DKNG, the stock would have to fall to the $35-$37 range for me to be a buyer of the stock, and based on this rough intro analysis I'll be considering Put options if it breaches $50. I would not touch Calls at this level.

[1] Wall Street Research - 6/27/19
[2] https://rotogrinders.com/articles/bang-for-your-buck-a-look-at-dfs-industry-rake-153302
[3] https://draftkings.gcs-web.com/static-files/8f3a5c5a-7228-45bf-aab2-63604111c48d
[4] Wall Street Research - 5/19/20
[5]https://www.gamasutra.com/view/news/223071/Dont_monetize_like_League_of_Legends_consultant_says.php
[6] https://rotogrinders.com/threads/how-many-people-actually-play-dfs-regularly-252044

Gravity's Rainbow Group Read | Sections 22-25 | Week 7

Slothrop's Hawaiian Shirt by Zak Smith (2006).
I just want to begin by thanking u/Bloomsdayclock for coordinating this endeavor, for all of the previous posts thus far, and for the enthusiastic interaction and scholarship that’s been happening in the comments for each post. This group read has rekindled my love for this book and is helping me understand it in so many different ways and in such greater depth that it's honestly like I’m reading a different book at this point. Also, kudos to each previous poster for creating a coherent post! The book is complex enough on its own but once you start going down the rabbit hole, sussing out the references, reading through some of the scholarship, etc., I almost found myself paralyzed by information overload (kinda feeling a bit like Charlie Kelly trying to figure out who “Pepe Silvia” is :) ). When this reading group started, I was like, “damn, I’m trying to read this insanely complex novel and the group posts are just as long, dense, and complex” and now I’ve gone and written some super long and dense post, too. To paraphrase either Blaise Pascal or Mark Twain (or Woodrow Wilson or apparently a rather large number of dead white guys from history): I would have written a shorter post if I’d had the time! Apologies in advance!
Anyways, this post will (attempt to) cover the start of the second section of the novel, Un Perm’ au Casino Hermann Goering. The events that transpire are zany and sinister, titillating and deeply sad. There is a mix of images both gorgeous and disgusting and much of the planning and plotting that took place at “The White Visitation” during the first section are starting to come to fruition in part deux. For each “Episode”, I will provide a general summary of the “action” and then some commentary and we’ll finish this post up with a few discussion questions. Let’s begin!
Episode 22
Summary
Slothrop is on furlough/leave at a casino in Monaco (from what I’ve read...I thought it was France before, still not completely sure) that’s been renamed in honor of the big fat slob that led Hitler’s air force during the war. He’s in paradise but wakes up “...[waiting] for a sudden noise to begin his day, a first rocket” (p. 181). His friend Tantivy Mucker-Maffick and a somewhat suspicious friend of his, Teddy Bloat (“[there’s] something about the way he talks to Slothrop, patronizing? Maybe nervous…” (p. 182)), are staying down the hall. They’re talking about meeting some girls but, as the first song of the section reminds us, Englishmen can be very shy. Slothrop is happy to help his “buddies” out, but tells them not to “expect [him] to put it in for [them]” (p. 183). Classic Slothrop!
Slothrop decides to wear a hideous (or amazing, depending on your sensibilities) genuine Hawaiian shirt that he received from his brother Hogan in the Pacific. The shirt seems to emit a glow (once he steps into the sun, it “blazes into a refulgent life of its own” (!) (p. 184), so Tantivy, “friend” that he is, tries to convince Slothrop to cover it up with scratchy Savile Row coat.
The trio hit the beach and the ladies are on them already. They’ve got food and booze and are ready for a nice day on the beach. The morning seems too good even for a bit of the “early paranoia”. And then Bloat ruins everything by drawing Slothrop’s attention to the woman down the beach being attacked by “the biggest fucking octopus Slothrop has ever seen outside of the movies”. Slothrop rushes off to intervene and, left without recourse, starts trying to bash the cephalopod on the head with a wine bottle to no avail. Thankfully, Bloat just happens to have a big, tasty crab on his person, which he tosses to Slothrop with the advice, “It’s hungry, it’ll go for the crab. Don’t kill it, Slothrop.” Slothrop uses the crab to bait away the animal from its current prey, noticing that it does not seem to be in good mental health. He eventually tosses the crab, like a discus, into the sea, and the octopus follows. The damsel has been saved, Slothrop is championed as a brave hero and his first thought is where in the fuck did that crab come from.
The exchange:
“Tantivy smiles and flips a small salute. “Good show!” cheers Teddy Bloat. “I wouldn’t have wanted to try that myself!”
“Why not? You had that crab. Saaay-where’d you get that crab?”
“Found it,” replies Bloat with a straight face. Slothrop stares at this bird but can’t get eye contact. What th’ fuck is going on?” (p. 187).
The damsel thanks Slothrop. Her ID bracelet identifies her as Katje Borgesius. Slothrop feels like he knows her and “...voices begin to take on a touch of metal, each word a hard-edged clap, and the light, though as bright as before, is less able to illuminate….it’s a Puritan reflex of seeking other orders behind the visible, also known as paranoia, filtering in…” (p. 188). How does Slothrop deal with this? By dividing up his present company into a dichotomy: the increasingly drunk Tantivy, “a messenger from Slothrop’s innocent, pre-octopus past” flirting with the girls and Bloat, “perfectly sober, mustache unruffled, regulation uniform [on the fucking beach!], watching [him] closely” (p. 188). And then there’s Katje, who, with her glance, makes Slothrop think she knows something (what?), asking him “Did you know all the time about the octopus? I thought so because it was so like a dance-all of you” (p. 188). Well, fuck me! Katje then tells “Little Tyrone” to be “very careful” and that “Perhaps, after all, we were meant to meet…” (p. 189). Now that’s a “meet cute” for ya!
Commentary/Questions

Is the casino fully owned and controlled by Them at this point (is César Flebótomo (Spanish for “sandfly”) a(n) (un)willing patsy in Their employ?). Is it the “lab” for this “phase” of the Slothrop experiment. Or is it just secured enough to ensure the results of the experiment aren’t tainted by some unforeseen variable/interference?
Teddy Bloat seems like a purposeful pun in reference to the bureaucracy of government/intel agencies
Tantivy Mucker-Maffick’s name is also filled with meaning
Songs are one way that Pynchon fills his book with “the language of the preterite”, a term from Weisenburger used to describe the “slang, underworld cant, songs, games, folk-genres, and material culture” used by Pynchon to pit “open, unsanctioned, and “low” languages” against the “closed, orthodox, privileged language of a culture”. This idea is expanded on by literary critic/philosopher Mikhail Bakhtin who notes that the “heteroglossic” aspect of novels allows them to be radical, open-ended artworks filled with a variety of voices that each embody a particular time and place (his term for this idea is a “chronotope”).
The whole episode is just soaked in paranoia, from beginning to end. Whatever Slothrop thought he thought he was feeling in Section 1 has been taken up a notch. He senses a plot but keeps playing along.
Is “Borgesius” a tribute to J.L. Borges?
“Little Tyrone” echoes “Baby Tyrone” from Jamf’s experiments and maybe is supposed to make us realize that while the antics in this episode could possibly be construed as a “loss” of Slothrop’s “innocence” that was actually taken from him as a baby.

Episode 23
Summary
Dr. Porkyevitch (“Porky the pig”?) and “Grisha” (“[frisking] happily in his special enclosure”) stare back at the “blazing bijou” of the Casino from their ship, contemplating their future now that they may no longer be of use to Pointsman, yearning for traces of the Russia they’ve been exiled from.
To the casino: Katje is a vision in shades of green and is escorted by a two-star general and a brigadier. Is it Pudding? RHIP :) Slothrop and Tantivy in the dining room. Slothrop raises the “The Ballad of Tantivy Mucker-Maffic” to get the room singing of his friend’s drunken exploits so that he can speak to Katje who uses the cacophony to invite him to her room after midnight!
Slothrop then probes his buddy to see if he notices anything funny going on. Tantivy brushes him off a bit (“there’s always, you know, an element of Slothropian paranoia to contend with…”(p. 192)) but then concedes that the bastard Bloat is receiving coded messages. Ha! And it turns out Bloat has become a bit of a different man over the last few years, something more than being “Blitz rattled”. He’s also warned Tantivy away from Katje (“I’d stay clear of that one if I were you” (p. 193)) and Tantivy feels used by Bloat (“being tolerated for as long as he can use me” (p. 193)). The encounter ends with Tantivy telling Slothrop to be careful and, should he need help, he’ll be there for him.
At midnight, Slothrop leaves for his rendezvous with Ms. Borgesius, “ascending flights of red-carpeted stairway (Welcome Mister Slothrop Welcome To Our Structure We Hope You Will Enjoy Your Visit Here)” (p. 194). Arriving, he teases her about her date at dinner and then about their slightly sinister “meet cute” while examining her closet which is absolutely filled to the brim with a variety of outfits. The “Too Soon To Know (Fox-Trot)” before they get down to it. As he is undressing her, he notices “...the moonlight only whitens her back, and there is a still a dark side, her ventral side, her face, than he can no longer see, a terrible beastlike change coming over muzzle and lower jaw, black pupils growing to cover the entire eye space till whites are gone and there’s only the red animal reflection when the light comes to strike no telling when the light-” (p. 196). Yikes! As they fuck, she wonders if his “careful technique” is for her or “wired into the Slothropian Run-together they briefed her on”. Either way, “she will move him, she will not be mounted by a plastic shell” (p. 196-197).
Then, a slapstick fight with a seltzer bottle (planted by Them?) that has Slothrop looking for a banana cream pie to toss (classic!) after which they fall asleep, lying like two Ss. In the morning, their post-coital bliss is interrupted as Little Tyrone is rudely awakened by the sound of someone robbing his pants in the room next door. He chases after the thief, first naked, then dressed in a purple satin bedsheet. As he’s chasing, from way down the hallway, “a tiny head appears around a corner, a tiny hand comes out and gives Slothrop the tiny finger” (p. 199). Haha! He chases the thief up a tree only to have the tree cut down while he’s in it. The thief escapes and Bloat and some general find Slothrop a mess.
Bloat takes Slothrop to his room where, “every stitch of clothing he owns is gone, including his Hawaiian shirt. What the fuck. Groaning, he rummages in the desk. Empty. Closets empty. Leave papers, ID, everything, taken… Hogan’s shirt bothers him most of all” (p. 201). Nobody knows where Tantivy’s gone off to. Bloat gives Slothrop a uniform (“a piece of Whitehall on the Riviera” (p. 201)) which doesn’t fit but the book advises, “Live wi’ the way it feels mate, you’ll be in it for a while” (p. 201). Slothrop ponders the meaning of the architecture and design of his surrounds, but “shortly, unpleasantly so, it will come to him that everything in this room [The Himmer-Spielsaal, no less] is being used from something different. Meaning things to Them it has never meant to us. Never. Two orders of being, looking identical….but, but….” (p. 202). THE WORLD OVER THERE. Against this realization Slothrop issues the only spell he knows, a defiant “Fuck You”. Walking, rainstorm, entertainment at the casino, no one has seen the dancing girls from the drunken breakfast, Slothrop is “finding only strangers where he looks” before freaking out in the casino, then getting wet in the rain, then returning to Katje, the only place he knew to come.
Commentary

I love “The Ballad of Tantivy Mucker-Maffic” and would like to write a similar tune about the inebriated shenanigans committed by my best friend and I during college.
The bit about Oxford and Harvard not really existing to educate was a nice touch (p. 193)
“Snazzy” is an “Americanism” in the 40s! (p. 195).
Slothrop ponders an impending loss of innocence (but, again, it seems like that has already happened). He has nothing and no one in a foreign country and the sensation that his life is being purposefully, possibly nefariously influenced by forces he can vaguely perceive. “It’s here that saturation hits him, it’s all this playing games, too much of it, too many games: the nasal, obsessive voice of a croupier he can’t see...is suddenly speaking out of the Forbidden Wing directly to him, and about what Slothrop has been playing against the invisible House, perhaps after all for his soul, all day - terrified, he turns, turns out into the rain again where the electric lights of the Casino, in full holocaust, are glaring off the glazed cobbles.” And then, “How did this all turn against him so fast? His friends old and new, every last bit of paper and clothing connecting him to what he’s been, have just, fucking, vanished. How can he meet this with any kind of grace?” (p. 205)
The word “holocaust” is used quite a bit in this story
Setting this all in the casino is a nice touch: there is the illusion of chance and luck in a casino but the house always wins.
The juxtaposition of the comic (seltzer fight) with the tragic (Slothrop alone, trying to understand what’s happening) heightens both effects.

Episode 24
Summary
They wake up with Katje calling slothrop a pig, which responds to by oinking. At breakfast, he is taking a refresher course in technical German and learning about The Rocket. His tutor, Sir Stephen Dodson-Truck (who speaks 33 languages!) aiding his understanding of German circuit schematics by way of ancient German runes. Slothrop understands immediately that Dodson-Truck is in on the plot but not sure how (“There are times when Slothrop can actually find a clutch mechanism between him and Their iron-cased engine far away up a power train whose shape and design he has to guess at, a clutch he can disengage, feeling then all his inertia of motion, his real helplessness… it is not exactly unpleasant, either. Odd thing. He is almost sure that whatever They want, it won’t mean risking his life, or even too much of his comfort. But he can’t fit any of it into a pattern, there’s no way to connect somebody like Dodson-Truck with somebody like Katje…. The real enemy’s somewhere back in that London anyways” (p. 207).
Back in the Himmler-Spielsaal: “in the twisted gilt playing-room his secret motions clarify for him, some. The odds They played here belonged to the past, the past only. Their odds were never probabilities, but frequencies already observed. It’s the past that makes demands here. It whispers, and reaches after, and sneering disagreeably, gooses its victims.
When they choose numbers, red, black, odd, even, what did They mean it? What Wheel did They set in motion?
Back in a room, early in Slothrop’s life, a room forbidden to him now, is something very bad. Something was done to him and it may be that Katje knows what. Hasn’t he, in her “futureless look,” found some link to his own past, something that connects them closely as lovers?” (p. 208-209). “It is a curve each of them feels, unmistakably. It is the parabola.”
No more news from London or Achtung. Bloat is gone now, too. Sir Stephen and Katje with their identical Corporate Smiles to dazzle him while they rob his identity. But! “He lets it happen” (p. 210).
Slothrop is getting hardons after his rocket study sessions and then goes looking for relief with Katje. Sir Stephen appears to be timing these erections! So, Slothrop gets the smart idea to get him drunk via a drinking game and many, many people end up getting sloshed on some high class bubbly. Half the room is singing the “Vulgar Song”. Slothrop and Sir Steve get pretty hammered and start walking through a nice sunset, where Slothrop sees robed figures, hundreds of miles tall, on the horizon. Sir Stephen informs Slothrop that he’s got “potency issues” (which makes him the perfect observer for Slothrop’s sexual misadventures… “no nasty jissom getting all over their reports, you know” (p. 216)). He’s about to tell Slothrop the secret of “The Penis He Thought Was His Own”...
...but then starts waxing nostalgic about Sir Stephen’s son and his wife, Nora and her “Ideology of the Zero”. An interlude with Eventyr, Sachsa, Leni… “but where will Leni be now? Either we didn’t mean to lose her - either it was an ellipsis in our care, in what some of us even swear is our love, or someone has taken her, deliberately, for reasons being kept secret, and Sachsa’s death is part of it too” (p. 218). More on Sachsa’s death.
Then, Sir Stephen vanishes (“but not before telling Slothrop that his erections of high interest to Fitzmaurice House”). Katje is pissed that Slothy got Sir Steve drunk enough to dish on the plot. They fight and then fuck. More rocket study sessions. The rocket taking off looks like a peacock, def pfau. Slothrop pressing for more information, Katje rebuffing, warning/advising“Oh, Slothrop… You don’t want me. What they’re after may, but you don’t. No more than A4 wants London. But I don’t think they know...about other selves...yours or the Rocket’s. No more than you do. If you can’t understand it now, at least remember. That’s all I can do for you” (p. 224).
Then, “They go back up to her room again: cock, cunt, the Monday rain at the windows” (p. 224) (Oh, Tom, you romantic!). And finally, a bit of kazoo music, a final night together, and Katje disappears, too.
Commentary

Slothrop makes an important connection to his childhood and wonders if Katje knows about it/whether she’s with him because of it (ol’ Pynch even manages to work in the rocket, too!): “You were in London while they were coming down. I was in ‘s Gravenhage while they were going up. Between you and me is not only a rocket trajectory but also a life. You will come to understand that between the two points, in the five minutes, it lives an entire life. You haven’t even learned the data on our side of the flight profile, the visible or trackable. Beyond them there’s so much more, so much none of us know” (p. 209).
More on the import of setting the action in the Casino: “The Forbidden Wing. Oh, the hand of a terrible croupier is that touch on the sleeves of his dreams: all his life of what has looked free or random, is discovered to’ve been under some Control, all the time, the same as a fixed roulette wheel-where only destinations are important, attention is to long-term statistics, not individuals: and where the House does, of course, keep turning a profit…” (p. 209).
A beautiful passage: “‘Holy shit.” This is the kind of sunset you hardly see any more, a 19th-century wilderness sunset...this anachronism in primal red, in yellow purer than can be found anywhere today, a purity begging to be polluted...of course Empire took its way westward, what other way was there but into those virgin sunsets to penetrate and to foul” (p. 214). Always dualities in this book.
“A pornography of blueprints” (p. 224). is a nice turn of phrase.
Foreshadowing: “She has her hair combed high today in a pompadour, her fair eyebrows, plucked to wings, darkened, eyes rimmed in black, only the outboard few lashes missed and left blond.
Connection to Nabokov: I really do think “Signs and Symbols” influenced this novel. Lines like this, “Here it is again, that identical-looking Other World - is he gonna have this to worry about, now? What th’ - lookit these trees - each long frond hanging, stuny, dizzying, in laborious dry point against the sky, each so perfectly placed…” (p. 225) remind me so much of the atmosphere in the story (itself about paranoia (“referential mania”)). This is a key excerpt from the Nabokov ditty: “In these very rare cases the patient imagines that everything happening around him is a veiled reference to his personality and existence. He excludes real people from the conspiracy - because he considers himself to be so much more intelligent than other men. Phenomenal nature shadows him wherever he goes. Clouds in the staring sky transmit to one another, by means of slow signs, incredibly detailed information regarding him. His inmost thoughts are discussed at nightfall, in manual alphabet, by darkly gesticulating trees. Pebbles or stains or sun flecks form patterns representing in some awful way messages which he must intercept. Everything is a cipher and of everything he is the theme.” Obviously this guy is, uh, slightly more clinical, but I still think the atmosphere/tone is similar between the two.

Episode 25
Summary
We begin this episode with a Pavlov lecture about the physiological symptoms of hysteria and one of Pointsman’s poems (which he never shows to anyone). Then to the “White Visitation” chaps (Pointsman, Grunton, Throwster, Groast) rumor-mongering about their future. Things are looking bleak. Pudding might cut off funding, “Slothrop’s knocked out Dodson-Truck and the girl in one day” (p. 227), and Sir Steven’s got the P.M.’s son-in-law making embarrassing inquiries. But Pointsman is calm. Very calm. In fact, “[b]y facing squarely the extinction of his program, he has gained a great bit of Wisdom: that if there is a life force operating in Nature, still there is nothing so analogous in bureaucracy. Nothing so mystical. It all comes down, as it must, to the desires of individual men. Oh, and women too, of course, bless their empty little heads. But survival depends on having strong enough desires - on knowing the System better than the other chap, and how to use it. It’s work, that’s all it is, and there’s no room for any extrahuman activities - they only weaken, effeminize the will: a man either indulges them, or fights to win, und so weiter” (p. 230). And then we find out that Pointman’s figured out how to play Pudding to keep his support (more on that in a bit…) as he’s figured out Treacle, Groast, and Throwster, how to use them and manipulate them to get what he wants. What a fucking devious guy!
Webley Silvernail sticks around after the meeting and imagines the lab animals putting on a beguine performance of a song called “Pavlovia” (right after this realization by Silvernail: “From overhead, from a German camera-angle, it occurs to Webley Silvernail, this lab here is also a maze...but who watches from above, who notes their reponses?” (p. 229)). And it’s all song and dance for a bit but since it’s Pynchon, it’s followed by an incredible poignant/tragic moment of clarity: “They have had their moment of freedom. Webley has only been a guest start. Now it’s back to the cages and the rationalized forms of death-death in the service of the one species cursed with the knowledge that it will die…. “I would set you free, if I knew how. But it isn’t free out here. All the animals, the plants, the minerals, even other kinds of men, are being broken and reassembled every day, to preserve an elite few, who are the loudest to theorize on freedom, but the least free of all. I can’t even give you hope that it will be different someday - that They’ll come out, and forget death, and lose Their technology’s elaborate terror, and stop using every other form of life without mercy to keep what haunts men down to a tolerable level - and be like you instead, simply here, simply alive….” The guest star retires down the corridors” (p. 230). What a soliloquy. [Tangent: almost 50 years later, how prescient is this passage?! This little monologue filled me with so many conflicting emotions: hope (because humans like Pynchon exist to dream this stuff up) and also dread because this paragraph describes a fundamental aspect and egregious flaw (or flaws) in human nature. Reading and re-reading this passage depresses me a little (hence my question about mental health below).
Now Pudding is sneaking about the bowels of “The White Visitation”. He heads past the cells of loonies on his way to a secret rendezvous. It seems like Pointsman may have drugged him at some point to get at hidden desires. We watch as our dear old Brigadier putters from room-to-room, finding items left for him by Pointsman that mock him and describe his descent into a personal hell (for info on the symbolism, the Weisenburger book is quite helpful).
In the final room, Pudding drops to his knees at the feet of his Domina Nocturna (with “her blond hair...tucked and pinned beneath a thick black wig”... “naked except for a long sable cape and black boots with court heels” (p. 233)). Pudding is thinking of the night they first met. He saw “her” “...through the periscope, underneath a star shell that hung in the sky, he saw her….and though he was hidden, she saw Pudding. Her face was pale, she was dressed all in black, she stood in No-man’s Land, the machine guns raked their patterns all around her, but she needed no protection. “They knew you, Mistress. They were your own.
And so were you” (p. 233).
And then he offers her a “nice” memory of a legion of Franco’s troops killing and getting killed at a massacre at Badajoz for which he is “rewarded” with her beating and then pissing and shitting in his mouth… … … …
However off-putting this may be for some (most), it does something for Pudding. He needs pain. “They have stuffed paper illusions and military euphemisms between him and this truth, this rare decency, this moment at her scrupulous feet….no it’s not guilt here, not so much as amazement - that he could have listened to so many years of ministers, scientists, doctors each with his specialized lies to tell, when she was here all the time, sure in her ownership of his failing body, his true body: undisguised by uniform, uncluttered by drugs to keep from him her communiqués of vertigo, nausea and pain. Above all, pain. The clearest poetry, the endearment of greatest worth…” (p. 234-235).
Munching down on a hot turd makes Pudding think of the horrible smells of his service during WWI: putrid mud, rot, death, “...the sovereign smell of their first meeting, and her emblem” (p. 235). After eating her shit, he jerks off (his release), in a style that Domina Nocturna has learned from watching Captain Blicero and Gottfriend (at this point, it is safe to say, Domina Nocturna is Katje. Will we ever be able to look at her the same?).
Pudding is then dismissed to “...a late-night cup of broth, routine papers to sign, a dose of penicillin that Pointsman has ordered him to take, to combat the effects of E. Coli” (p. 236). So thoughtful, that Pointsman...
Commentary

The Silvernail hallucination/phantasmagoria seems like something straight out of “The Big Lebowski” had Jodorowsky had a bit of influence over the Coen Bros. art direction. Many of the songs in this section feel “Lebowski-esque” but this one especially so to me. Maybe its the detailed choreographic notes: “They dance in flowing skeins. The rats and mice form circles, curl their tails in and out to make chrysanthemum and sunburst patterns, eventually all form into the shape of a single giant mouse, at whole eye Silvernail poses with a smile” (p. 230).
The Franco bit is a nice way of linking facism and death worship
Pudding eating Domina Nocturna’s shit really, to quote an earlier passage, gave “de wrinkles in mah brain a process!”. There is so much symbolism there! Instead of ascending to heaven, Pudding heads down to hell. We have so many dualities linked in the act: between young and old, sacred and profane, pleasure and pain, pleasure through pain, WWI and WW2, man and woman, life and death, the general as a slave, even the food transformed through Katje into waste, all linked through the act of eating shit. For a moment they are linked so intimately, so delicately. No parabolas, a circle. And, of course, there’s also the diabolical Pointsman in the background, pulling the strings and manipulating to keep Pudding in line. I remember reading this for the first time and just being shocked and confused and now reading it again and finding so much meaning. That ol’ Pynchon is a devious bastard, hiding such loaded symbolism in such an obscene encounter. The Pulitzer committee had no idea what was coming for them!

So, if you’ve reached this point, congratulations and I am sorry! Here are my discussion questions. Looking forward to future posts!
Discussion Questions Both On Topic and Tangential

Why is paranoia described as a “Puritan reflex” in Episode 22?
In Episode 23, as Slothrop peruses Katje’s extensive wardrobe, what is the significance of the line, “Aha! wait a minute, the operational scent in here is carbon tet, Jackson, and this wardrobe here’s mostly props” (p. 195)?
In Episode 24, what’s the significance of “the watchmen of world’s edge”? Is this an intrusion of the spirit world? Is Slothrop just hallucinating?
In Episode 24, when Peter Sachsa gets the blow to the temple from Schutzmann Jöche, why is his last thought, “How beautiful!” (p. 220)
In Episode 25, there’s a line in the part where Pudding is sneaking around: “A voice from some cell too distant for us to locate intones:...” (p. 231). Why us here? Why the change in perspective?
How’s this book affecting everyone’s mental health (you know, given that we’re in the end times right now)? Seriously, though, there are times when this book makes me so happy to be alive and proud of humanity and also times where it depresses the everloving shit out of me and makes me think that, as a species, we’re doomed to continue making the same mistakes, over and over again, until we end up destroying ourselves.
In a similar vein, do you think people as prodigiously talented and brilliant as Pynchon have any responsibility to counter the evil they see in the world? Is writing books enough or should they do more (lead, teach, etc.) to fight against the awful things they are able to see before the rest of us do?

Resources

GR Wiki & Annotations - here
Some Things That “Happen” (More or less) in “Gravity’s Rainbow” - here
Larry Daw’s reading notes - here
Weisenberger’s Book at the Internet Archive - here; Zak Smith’s book - here (gotta “rent”/ “borrow” both).
Notes from a class on GR at Swathmore College - here
How Pynchon Avoids Cultural Appropriation - here
“History & Fiction: The Narrative Voices of Pynchon’s “Gravity’s Rainbow” (2004) by Paul A. Bové
“A Supernatural History of Destruction; or, Thomas Pynchon’s Berlin” (2010) by Eric Bulson

[Table] I'm Jeff Galak, Professor of Marketing & Social and Decision Science at Carnegie Mellon University. I have published dozens of academic papers on decision making, consumer behavior, and more. I have also recently launched a new YouTube channel called Data Demystified. AMA! (pt 1/3)

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Note: This table may potentially contain information that can be construed as self-doxxing. Please don't actually try to take advantage of this.

Questions	Answers
Hey Jeff! I'm a minimalist & find that I'm happier with less stuff & when I give/receive experiences rather than items. Do you find consumer happiness reflects this shift towards minimalism since that is a (small, but seemingly growing) trend, especially among Millennials?	Great question! There is some relatively new research looking at happiness from experiences vs. material possessions. Most of it shows that happiness from equally valued (e.g. price) experiences is higher than for possessions. HOWEVER, and this is a big however, all that work tends to ignore long run happiness with highly prized possessions. For instance, if you have a sentimentally valued object, happiness that stems from that object lasts for a long time. What most possessions don't do is provide long lasting happiness. You buy a new shiny toy and it DOES make you happy...but that happiness goes away quickly. My collaborators and I have termed this idea "Hedonic Decline."
	So as for minimalism, there is not evidence that I know of that shows that less possessions make you happier. There's plenty showing that more possessions don't make you happier, but that's not the same thing.
	One more layer of complexity: there are two routes to happiness: hedonic and eudaimonic. The former is what we usually think of when we think of happiness: how much joy does XYZ bring me. The latter, however, is closer to self-actualization. It's the happiness the comes from a accomplishing something....even if there was pain involved in getting there. I wonder if minimalism can increase eudaimonic happiness.
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That's interesting. Thank you for responding. In the minimalism community, self-actualization is reflected in endeavors such as achieving certain goals (like, paying off debt) that usually involves some amount of self-discipline &/or self-sacrifice.	I'd say that the vast majority of research in happiness excludes eudaimonic happiness, largely because it's so hard to measure. My personal, non-data supported, take is that eudaimonic happiness is far more important than hedonic happiness. The latter is fleeting, whereas the former can be life changing.
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Beautifully said.	Thank you.
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How does depression affect eudaimonic happiness compared to hedonic happiness?	Great question and I don't know the answer. Social Psychology typical studies what we very poorly term "normal" psychology, which excludes clinical conditions like depression. Sorry!
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What’s your take on “pay to play” - as in, some “hedonic” purchases at are required to signal you’re in the game, making progress on eudaimonic happiness. When you get older and into your career, I’d venture many people have already figured out that hedonic happiness doesn’t do squat long-term, but there’s a balance in terms of how much hedonic happiness to have to acquire for the ultimate long-term eudaimonic happiness. Example: in sales, which I’m in tech analytics sales, companies want to spend for solutions to business problems, but they also want to see, visually, that the person they’re paying is a good representative for them. High cost equals a person that can represent that taste. Nice. Tailored suits, a nice watch and latest tech gadgets. There’s a pay to play aspect that signals to the world who I am, and that in turn actually allows me to get what I want- student loans paid off and early retirement..	I don't think there's any conflict here. If you will find some form of life satisfaction by succeeding in your career, there's no harm in also purchasing items that help you reach that goal. Those items can, in and of themselves, make you happy...nothing wrong with that. More to the point, hedonic and eudaimonic happiness don't have to be in opposition. You can have both!
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I really like this response. While i can jive with basic premise of experiences over possessions...i’m find it used a lot by people who actually just want to shirk obligation. I run HHiring and there is a persistent trend of people not wanting to act like their job is important..just because it’s easier to justify bailing on work/shifts to go do things when you can say you’re doing it for the experience, not focusing on the money you make at a job. I’m trying to figure out the best way to respond to people who think i’m some big bad money grubbing boss for wanting people to do their jobs. Meanwhile, in my personal life...i feel like i’m getting a lot of push back socially from people who think i should only work where i can just make my own schedule and dip put for an “experience” whenever. At the end of the say, it feels like people will just wax philosophic reasons for demanding leisure with all the material perks of having jobs and working.	Great point. This relates to intrinsic vs. extrinsic motivation. The former is the desire to do something because it's inherently interesting/rewarding. The latter is doing something for compensation. This is more in the realm of organizational behavior, and you'll have to wait for my wife who is also a professor, but of organizational behavior and theory, to do an AMA for more on that :)
Hello, thanks for doing this. Are you familiar with "loot boxes" in video games? I feel like the topics of a lot of your papers would fit right into why consumers/businesses use loot boxes. How does a loot box mechanic differ from gambling and should it be treated the same? (Regulation, age restriction, etc) If they are the same, how do you feel about video games including a loot box mechanic? Sticking with gambling parallels, what are your thoughts on video game companies targeting "whales" given that gamers can be any age nowadays?	I'm not a gamer myself (though I do love TTPRGs and run a D&D 5e campaign), but I'm pretty familiar with loot boxes. Mobile games and social media platforms in general have become very good at continuous reinforcement. It can be the allure of getting a new outfit in a loot box or just an upvote on Reddit...the point is that we are wired to love small rewards, even if those rewards are meaningless. Casinos have mastered this art and loot boxes are an capitalizing of the same basic psychological mechanisms: need for positive reinforcements. So are loot boxes the same as gambling? Probably not the SAME, but damn close. As for regulation, I am strongly in favor of making gambling of all forms only accessible to adults and even then providing access to counseling for those who suffer from gambling addiction.
	I have a lot less sympathy towards wealthy adults who choose to gamble as a form of entertainment. The problem is that it's not always obvious who's a whale and who's just pretending to be one for the attention. The latter is highly susceptible to financial ruin and I'd want them protected just the same as they are with standard gambling.
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Do you find the researcher in you observing and asking questions about the players' decision making processes in your D&D campaign? My old DM minored in psychology, and I often felt like a rat in his experiments. I enjoyed it, though. It kind of added an extra facet to the game.	More than my research, teaching has made a huge difference in being a DM. When I lecture, I am forced to be quick on my feet to understand student questions, reply accordingly, and make sure that I'm moving the lecture along. That is the same with DMing. I need to be able to understand the motives of my players, respond appropriately with NPCs, and keep the story going.
	I'm sure that my knowledge of psychology helps, but I wouldn't think it influences the way I DM (or play) that much.
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Studying business Psychology in Switzerland and leading the yawning portal atm, seems like I need to start teaching :p	Ha! Check out this thread: https://www.reddit.com/WaterdeepDragonHeist/comments/fcc89a/the_yawning_portal_a_drinking_song_and_boss_music/
	I used that for my game and it was great.
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Could I join your 5e campaign?	Ha! Sorry, no. It's just close friends and we're months into it. I'm running Waterdeep, if you're curious.
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I'm applying to Carnegie's MBA for what it's worth! If I'm accepted, may I join then? ;-)	How about you get in and then we discuss!
Hi Jeff! What is your favorite heuristic or logical fallacy when it comes to decision making? Can you teach us about one that people might not know about?	Easy: Diversification Bias. That's where I started my career 15 years ago. I didn't discover this bias, but have built on it. Anyway, it's the idea that people choose more variety than they should. For example, if you are going to pick some snacks for the next few days, you might pick: chips, pretzels and an apple. Those are fine, but really chips are your favorite and you picked the other two because you thought you'd get tired of chips every day. Well, turns out you'd be wrong. A day is enough to reset satiation/hedonic-decline in most cases, so you'd be better off always picking your favorite option! Doing otherwise means eating snacks that are less preferred.
	A new one that my doctoral student, Julian Givi, and I recently published: The Future Is Now (FIN) Heuristic. It's the idea that people believe that future events will be like present events, even when evidence points to the contrary. An example: if it's sunny today, you're more likely to think it'll be sunny tomorrow, even if the forecast clearly predict rain. What happens is you treat information about the present as having evidentiary value for future events, even when that's just not true.
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I really like that you give your student credit.	PhD students do all the hard work. Professors just bask in the glory :)
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I think diversification bias is how I ended up with 5 shades of blue nail polish that are virtually undistinguishable from each other! Interesting to consider.	Ha! Just might be...
Tell me about your paper "Sentimental value and gift giving: Givers’ fears of getting it wrong prevents them from getting it right". From what I read of the abstract, it seems that gift-givers undervalue sentimental value, seeing it as riskier. Why is that, and how can we give better gifts?	Sure, this is a paper with my former doctoral student, Julian Givi. Basically, people are risk averse in gift giving when they shouldn't be. If I know you like coffee and I have a choice to give you some nice coffee beans or a framed photo of the two of us (presumably since we're friends), I give the former b/c it's a sure bet. But as the recipient, overwhelmingly, people prefer the latter. So givers should take the risk and give the sentimentally valuable gift over one that is more a sure bet.
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Interesting. When giving presents, givers focus too much on the recipient's known wants, which gets in the way of giving a meaningful present. Thank you! I'll be sure to keep that in-mind next Christmas.	That's exactly it.
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I sometimes hesitate at this. I don’t want to come off as the selfie culture of all about me in pictures! But relatives do love getting pics of the kids for gifts. Still, how often is this perceived as a form of narcissism by the gift receiver? Edit: pictures of my kids not just me!	One trick we do: every Christmas holiday we print full size calendars with our kids pictures on them. That's our holiday gift to all the grandparents. They LOVE it.
	We also send small photo books to the grandparents throughout the year of some of the best pictures we take.
	We have yet to send too many, but that's specific to our family.
	The best advice I always have for something like this is: just ask! People are often worried about asking gift recipients about their preferences, but our research shows that a) recipients don't care about being asked and b) you can give better gifts that way.
Hi Jeff ! I have a question regarding involvement in a purchase, is there an increasing trend to become highly involved in the purchase of even low value object ? I find myself doing this during the pandemic doing comparison searches for a bulb which costs 10 dollars. Is this an exception ? Or is there some underlying psychological reason isolated to me ?	Absolutely. Two reasons this could be happening. 1) With more free time, the threshold for what merits deep research drops a lot. 2) Many people are facing financial hardships, and so making sure every dollar is well spent becomes really important.
Hi Jeff, Thank you for the great AMA. Where do you see the future of insights departments in consumer companies? Most companies looks like giving up on ethnographic and in person research and focus on data analytics. I speculate management is under great pressure and in the meantime aspire to Google, Amazon etc. What is your take of insights departments future in large companies?	Thank you! Exploratory research like ethnographies, interviews, and focus groups is really useful for brainstorming. But they are a poor substitute for quantitative data. Now, that doesn't mean "big data"...just data that has larger samples and is better representative of populations. Surveys are still amazing. When we want to forecast an election, we don't use big data, we conduct a political poll. They work.
	But yes, right now, AI and machine learning are the hot new ideas on the block and everyone wants in on them. There is plenty of amazing applications of AI/ML, but what they can't do is tell you "why". As in, why did someone choose this option over that one? Or why are people motivated by this goal or that goal? Those types of answers allow you to apply knowledge in completely novel contexts. AI/ML needs to be trained on a specific type of data for a specific type of task. It is AMAZING at that. But as soon as you introduce a new context or new set of experiences, it fails. That's where good old fashioned surveys and behavioral experiments come in.
If a program was built to help us make better decisions, do you think we would use it? Do you think we can listen to a program’s advice better than we do from experts?	We already do. Weather forecasts tell us how to dress. Facebook tells us what to think. Tinder tells us who to date. Etc... etc...
	A program that EXPLICITLY tells you what to do won't work too well. People like to feel like they have free will. They don't, though. We are greatly influenced by our environment (not just technology) whether we know it or not. As one example: I can guess your weight reasonably well just by knowing your zip code (please don't make me actually do this as I'm not in the business of public shaming!). If we had true free will and agency, that should be impossible. Instead, we are the products of our environment.
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60641	Chicago? I believe Illinois has 30-35% obesity (I'm doing this quickly and not looking at your zip specifically), so pretty high weight.
Hi Jeff! Since I'm a 14 yrs old and knew nothing about what you study, I have very limited questions I can ask. But as I have observed, people are often sheepish and will consume as the trend goes. What is the most unexpected trend, worldwide? P.S. will defo check out your channel	I don't expect most people to know my work (I like to think my ego isn't THAT big!), so no worries!
	You're right. Trends will drive a lot of human behavior. We are social creatures and follow what others do much more than we care to admit. As for the most unexpected trend, that's really hard to say. Maybe this is too broad, but I'm surprised by how short people's attention span is when it comes to current events. News cycles used to last for weeks, now they last for hours. I suppose I know that people don't have long attention spans, but I'm still surprised.
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Any underlying reasoning for this?	For the short attention spans? We can invoke evolutionary psychology, which I'm not a big fan of, and it would suggest something like a tensions between exploring and cultivating. So it would argue that our ancestors needed to have some reason to leave their immediate tribe to find new resources. So perhaps our attention spans are short b/c of this and the current environment exaggerates that behavior.
Have you done(or can you point to) any research relating to the decision making/not making around getting rid of possessions? I have a relative who keeps anything that has a perceived value as in could be sold on ebay/garage sale which they never sell. They are otherwise rational, clean, don't over consume..def not hoarder territory.. but I struggle to convince them that the old digital camera that's been sitting for 3 years could just be disposed of.	Hoarding is definitely a thing. There isn't much in the study of item disposition in the empirical world of research (lots of interesting qualitative work that I'm less familiar with). The big exception to this is the Endowment Effect. The short version is that you value items you own more than if you don't own it. So a mug sitting on a store shelf is worth, say $10 to you, but as soon as you own it is worth, say, $20 to you. Nothing changed except your ownership of it. That explains some of hoarding behavior, but not all of it.
	For a qualitative research paper on the topic, see here: https://www.ingentaconnect.com/content/mcb/216/2010/00000013/00000001/art00001
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I suppose I have the Endowment Effect. Everytime I find something valuable i dont have the will to let it go. Even though i can sell it and re buy it later, or buy something similar haha. It's like I want to take the most of it and use it til it brakes, go missing, or whatever.	The endowment effect isn't infinite. As in, it's not that you won't be willing to sell your items for ANY price, it's just that your willingness to sell is higher than your willingness to buy.
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Hey Professor, appreciate the AMA. A couple of questions: 1) Just from my own thoughts banging around in my head and observations I've made during the pandemic, do you see the pause our society went through and the economic downturn effecting the psychology behind materialism? It seems the American "push for more no matter what" mind state took a eating and I think I'm seeing some consequences of that.	1) It's possible, but my pretty strong prediction is that within 1-2 years of the pandemic ending, we will be back to where we were beforehand in terms of materialism and general behavior. Extreme events like a pandemic seem like they are life changers. For some, that's true (e.g. someone loses a loved one), but for most it's not. We are inherently myopic and think that the thing in front of our noses is the only thing that exists.
2) I'm a current medical student and we get inundated with so many studies that it's overwhelming. Trying to practice evidence based medicine is really hard in an atmosphere that prioritizes publishing with little regard to quality. Do you ha e ways of navigating that I could apply to my day to day? Thanks again.	2) I can't speak to medical research, but that problem exists in all academic fields. The best thing to do is to let science happen. There will always be flashy new findings, but the ones that really matter will get replicated over and over again...and will get built on. The BS ones tend to just die out. That's not a full proof approach to vetting research, but it's better than just assuming everything you see published is true and/or important.
I am a former CMU student. How do you feel about CMU's decision to appoint Richard Grenell as a senior fellow? And how can we do something to fight against it because it seems they are not listening the current student body? Recently, the fence was vandalized against BLM (they wrote "all lives matter" over the previously written "black lives matter"). How are you working to build a more inclusive community at CMU and to fight for those who need it? How can former students help?	I signed the petition to revoke his appointment and stand by that completely. I do understand why the university is upholding it, but I am embarrassed to have him associated with CMU.
	As for the fence, the CMU Provost sent a really great letter immediately after it all happened condemning the vandalism and supporting BLM. Personally, I try VERY hard to do things like call on students of all races and genders and not let white men (of which I am one, btw) dominate conversations. I try to make sure that examples I use to highlight ideas include more than just typically white and/or male oriented products. I have been trained in Green Dot deescalation for sexual assault and violence. I am on the university academic disciplinary committee and have direct say over infractions like harassment or discrimination. And I sit on my college's Faculty Diversity Equity and Inclusion committee with the hope of including representation and inclusion of URM and female faculty. I care about this topic a LOT and do what I can...still probably not enough.
	As for alums, if you see behavior at CMU that you think is antithetical to inclusiveness, let the administration know. Get your fellow alums to weigh in. The university wants your sweet sweet alumni donations. If you are all pissed off, they'll reply.
Hey Professor! I absolutely love to give. But I feel so awkward being thanked. And I dont really like receiving gifts. What would the psychology behind that be?	Great question. It's hard to know without more detail, but I'd guess that some of that anxiety is about attention...as in, your lack of desire for it. As for not liking receiving gifts, maybe you have just not received that many good gifts? Again, it's really hard to say without knowing a bit more about you and the gift giving contexts you're involved in. If you want to share more, I can try to answer better, but totally understandable if you don't!
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Well, if I think more deeply....whenever I need something, I feel like it's up to me to make me happy. I usually don't really ask anyone else. Whether I need a massage, have a getaway, or get my dream dog, I just do it myself.	As an aside, self-gifts are great! You get what you need, and nothing else. No issues there.
	To your question, though, I do wonder if you just haven't receive that many great gifts. Yes, gifts can fall flat and the recipient might not love them, but when they hit, they not only provide the value from the gift itself (e.g. a great bottle of wine) but ALSO the sentimental value from the associations that the gift brings up (e.g. who gave it to you and under what circumstances...like for a birthday or graduation).
Hi Jeff, I have a job application at a place where they do conjoint analysis, something I have never done before. Got any tips? Do you have any thoughts on the technique in general? Personally as someone who takes surveys I find it very abstract (e.g. "Would you rather buy a $5 toaster with two slots vs. a $20 toaster that takes bagels?" I don't know!).	First, good luck with the job application! Conjoint is a really useful tool when used correctly (like any tool, I suppose). The short version is that it lets you extract utility weights for different dimensions (e.g. price, product size, product speed, etc...) without directly asking people to answer questions about those dimensions. So instead of saying "how important is price to you?" you would come up with product profiles that have varying price (among other things) and then have people choose between those profiles. You can then extract, using nothing more than regression analysis (though, practically, no one does it that way...they use software like Sawtooth or SPSS Conjoint), how important those dimensions are for any given person.
	the technique is tedious in that respondents have to make LOTS of pair-wise comparisons, but the end product can teach you a lot about what people actually value.
	One key is to make the task as simple and realistic as possible. So the example you gave is confusing and wouldn't work too well. But I asked you to choose between a $20 toaster with 2 slots vs. a $30 toaster with 3 slots" that would work (in reality it would be more complex than that). You'd be forced to tell me if you prefer a cheaper toaster with fewer slots or a more expensive one with more slots. There's not right answer, but I would learn about those two dimensions for you. I'd need a lot more pair-wise tradeoffs to do this right, but that's the general idea.
Do you find that there are significant differences between particular groups? Does age influence gift giving habits more then sex, or some other factor? Just curious about the general trends of gift giving between groups. Super general question I know, so feel free to just call me out on it	Definitely difference across genders as you would expect. More jewelry given by men to women. More gadgets given by women to men. Not so much in terms of age, though I've never really directly looked at that. The reality is that most gifts aren't that exciting. They tend to be things that are popular in a given year or old standbys like gift cards and ties. There certainly are amazing gifts and gift givers out there, but the vast majority of actual gifts given are pretty mundane. But that's not a bad thing if the recipient still likes what they get!
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Yeah, sounds about right. And yeah if everyone is chipper it's all good :) Is there a sort of gift quality vs quantity data? Like is it better to get more frequent smaller gifts or largemore expensive gifts less frequently?	Smaller more frequent gifts every time. I have some new work on obligatory vs. non-obligatory gifts. Basically, you can make someone very happy by giving a small gift on a random Tuesday compared to a much nicer gift on their Birthday. More random-tuesday gifts every time!
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Thank you! :) will the results of that be on ur channel?	Probably not. The channel isn't about my research, but rather about how to understand data more broadly. But the results will hopefully be published soon!
How extensive are the consumer psychology divisions in companies like apple?	Lots of variation. Places like apple, google, amazon will have a lot of depth in terms of psychologist and consumer behavior researchers. But those are the gold standard. Most will rely on consultants to help out
How does education on finance and economics affect consumer behavior? Does knowing the way our brains make consumer decisions or how businesses try to get you to buy change how you shop?	If you understand better how firms are trying to entice you to buy their products, you can absolutely counteract that better. For instance, $1.99 is really just $2...we all get that. But it turns out, having a 9-ending price really drives demand. That's nuts, but it does. IF you understand that, you stand a shot and not being duped by something so trivial. So educating yourself can be a big help. On finance and econ eduction, also really helpful, but in other ways. When you go to get a 30-year mortgage for your home, understanding how interest rates work, how inflation might affect home prices, how amortization tables work, etc... will help you make a much more informed decision about what is right for you.
hi! how do you predict consumer happiness/decision making etc during unprecedented times like this, when such a scenario may not have taken place before and you do not have much data to go on? also since the research you do and the data you collect are relevant to sales, do you see advertisements being affected by the pandemic in the long run from any changes in consumer mindset?	It's really hard to predict much of anything right now. There are some basic behaviors and experiences that we can expect during a pandemic (e.g. increased anxiety, defaulting to familiar experiences, increased online shopping), but the reality is you're right...we just don't know. There's virtually no data on pandemic psychology/behavior, and all the pop-science stuff you read is just guessing at what will happen.
	As for advertising, I think that once the pandemic is over, life will be back to what it was beforehand in almost every respect. People are amazing to adapting to changing circumstances. We are all doing that now with the pandemic and will all do that again when it's over. I don't think that advertising will be any different. Give it a year after we're all vaccinated (or whatever winds up being the solution) and most people will largely forget that we even had a pandemic. Yes, some will have big changes like lost loved ones or lost jobs, but for most people, life will return to what it was before Covid hit.
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thank you for answering, that is very interesting! the data you collect seems to be applicable to so many different fields. i asked about advertising as a student interested in media, but i can see it being useful in various types of companies be it internet security, food, travel etc. your job sounds really cool and i will definitely check out your YouTube channel :)	Thanks!
Did you ever get to meet Herbert Simon? Wasn't he interested in similar things?	I wish! I've been at CMU for 11 years. Simon passed away in 2001, so I missed him by a few years.
	And yes, Simon was one of the original researchers into what's known as Bounded Rationality, it's the idea that humans don't act like computers and process all information simultaneously, but rather use heuristics and shortcuts to accomplish most tasks.
How influential was the work of Daniel Kahnemann to your current teaching?	VERY! I don't know Danny personally, but my advisor got his PhD at Princeton when Danny was there, so lots of indirect influence that way. More generally, the field of decision making was build on his (and others) work, so hard not to be influenced.
Do you have any opinions on investors behavior during covid 19? More specifically how certain financial firms may have targeted people who have or would dabble in market that have recently lost work due to the pandemic?	Caveat: I am not a finance professor. That said, my read is that fear of missing out (FOMO) is driving a lot of unexpected behaviors. The market has rallied like crazy since the March low and everyone wants in on that. It's hard to sit by and watch others make a killing while you don't.
	As for practices like getting people who don't typically to invest to do so, there's two sides to this. On the one hand, getting more people involved with investing is a great thing. It used to be only that the very wealthy could invest and reap the benefits of the market, but now with places like Robinhood and fee-free trading on Schwab and the like, everyone can participate. On the other hand, MANY people don't understand risk well at all. They just see the possible upside and ignore the possibility of losing a lot (see that guy that committed suicide b/c of a terrible options trade...that's horrible). So firms and gov't have a responsibility to both educate investors and provide safeguards against uninformed behaviors.
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Hello, I just want to specify something in your comment! The young college student who committed suicide did so because a misprogrammed number on the trading site, Robinhood. Of course at the time he did not know it, but the value loss that was near $800,000, was showing the loss of the entire option, not his equity in the option, which was -$1,000 - -$2,000 if I remember right. It was Robinhood's terrible interface, not his misunderstanding of risk, which is horrible. If you would like a misunderstanding of risk on trading platforms, look no further than wallstreetbets, of course as you said FOMO is a huge factor, or if you're interested, some trading platforms intentionally advertise to consumers without properly representing risk. Thank you very much for this AMA, it has been quite insightful!	Thanks so much for that clarification!
I have a question re: dating sites / apps. Is there a way to structure incentives so that the company is motivated to find good pairings between users? It feels like Tinder, Bumble, Hinge, etc. don't have such an incentive currently	I think they do have an incentive to make good pairings. Word of mouth is their strongest asset so having good matches is key. The challenge is that good matches are hard to come by and not everyone agrees on what good is. Is good marriage? Is it a fun night? Not clear.
Hello Professor and thank you for taking this time. As a professional that works in marketing and a person who suffers from mental illnesses, it is often disheartening for me to see so much valuable research and findings be easily made available for use by companies for marketing and consumer exploitation while it is so difficult for those who are struggling to find information that could be beneficial to living their lives more freely. What are your thoughts on this, and do you think there are ways we could change the system to better benefit individuals needs directly?	The connection between marketing academia, marketing industry, and consumers just sucks. No one outside of academia reads marketing academic journals. Few in academia care if their work has applications (even in an applied field like marketing). And consumers can't be bothered (rightfully) to read through academic work to learn.
	Some solutions that I've seen that work: - Marketing Science Institute: this is an organization whose entire goal is link academia and practice. They have conferences where they invite folks from both sides to collaborate. More of this please! - Pop-science social science books like Freakonomics, Blink, Predictably Irrational, etc...: They all have plenty of shortcomings, but the authors all do an amazing job of conveying the ideas of academia to the public. I think that's fantastic. More of this too please! - Consulting for non-profits. I do this and many others do as well. We use our knowledge to help non-profits do their amazing work. This is a way to avoid that "exploitation" you mentioned and instead use what we know to help others. There's not much money in this kind of consulting, which is why few do it, but it's really important. Maybe some kind of granting agency could earmark money for non-profits to hire academic consultants to help them use what we know to help the world. That would be awesome
hey, I'm a recent advertisement graduate, it's good to see someone from such a familiar field here anyways, when I do groceries, I always follow the list to a T, and I take no time at all getting the items, basically, I go against every little trick supermarkets have to "seduce" the customer, so my question is: what makes someone a "good customer"? is it someone highly susceptible to the marketing tricks at the market or someone who spends both their money and time more efficiently?	Good can mean different things here. You sound like you're probably super loyal to products. That's pretty great for most companies. The fact that you don't succumb to unintended purchases definitely makes you less attractive in one capacity, but your predictability makes you very attractive in other ways. If I could run a company where every customer always bought the same thing every week, I would LOVE that. I would know how to schedule raw material purchases, delivery schedules, etc... I would have a steady and dependable income. If, however, I relied just on getting lucky and catching the eye of customers as they passed my products on store shelves, that would be a whole lot more difficult a business plan to execute.
Hi Jeff, I have always geared my life towards maxing out the benefits and deducting the losses for example leaving my family in order to search for better life oportunities, ditching jobs where I felt safe in favor of new and more promising ones. And by this logic I have reached quIte far in my life. But at the end achieving all this goals don't yields the expected satisfaction. However I'm pretty sure that don't doing this would be even worse. Why does it seems that no matter if the desitions taken are the best at my point of view it still seems like I need more than the goals I have achieved. Why is disatisfaction the expected result?	Wow, that's a lot to give up for goals! People are inherently likely to make what are known as upward comparisons. We don't look at the people who we have done better than, but instead focus on the few who done better than us. The classic example is Silver Olympic medalists. They should be elated, but instead they just covet the Gold medalist.
	Beyond that, in your specific case, it's hard to say for sure, but we know that close relationships are the number one driver of life satisfaction. If you've given those all up in pursuit of some other goal, that might explain things a bit. Take that with a grain of salt as all I know about you is summed up in 100 words or so!
Hello Jeff, glad to see this AMA here! I'm a statistics student in Brazil (one of my professors got his doctorate degree at Carnegie Mellon University, in fact!). Much of what we learn nowadays is related to careers pertaining the finance fields. Other stuff includes academic research mixed with other fields. I see myself as a data analyst for a big bank someday, but I always think: is there any career for a data scientist thats underrated by modern standards but still awesome and rewarding, in your opinion?	Go work for a non-profit! It's now where the money is, but many need help from data scientists. You can actually change the world that way!
Which US dollar bill is your favorite?	Cash? You still use cash?
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For coke yeah	Oh, in that case.... Nope, not replying and losing my tenure :)
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Prof, you have a bias. OP mean Coca Cola.	I don't drink soda either :)

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