While my car is getting worked on, I started to make a BCKY ETF and wanted to share it with you all. I welcome any additions or feedback!

TECH

AAPL - Apple Inc. - Becky never leaves her iPhone behind
BMBL - Bumble - shhh don’t tell Becky’s husband 🤫
FB - Facebook - they own Instagram, Becky’s most-used app
MTCH - Match - Tinder for the casual fling ☺️
NFLX - Netflix - for those nights in 💜
PINS - Pinterest - inspiration central
PYPL - PayPal - makes online shopping soooo easy once you figure it out! 🙌🏻
ROKU - Roku - Bridgerton is on Netflix, but The Bachelor is on Hulu! Having a Roku built into the TV makes it easy to navigate
SHOP - Shopify - online shopping 🛍
SNAP - Snap - Becky prefers IG but loves Snap for the selfies and group messaging (and the secret disappearing messages 🤫)
SPOT - Spotify - music fuels the soul 🎶
SQ - Square - CashApp makes splitting the bill sooooooo easy
Z and ZG - Zillow - for daydreaming and snooping on the neighbors
ZM - Zoom - in these trying times Becky has used Zoom to stay connected with her parents 💕

Entertainment

ABNB - AirBNB - For the little getaways, staycations and girls weekends
AMC - AMC Entertainment - Becky went to second base for the first time in the back of an AMC theater (didn’t even watch any of Along Came Paulie)
BALY - Bally’s - Becky likes a night out at the casino
DIS - Disney - for the kids 💕
LVS - Las Vegas Sands - bachelorette party, anyone?
MGM - MGM Resorts - can’t wait to get back to the clubs to do some DANCING 💃
MSGE - Madison Square Garden Entertainment - nightlife, dining, girls night???
MSGS - Madison Square Garden - Becky dated a basketball player after college (don’t tell dad! 🤫)
MTN - Vail Resorts - Becky’s favorite winter destinations
WYNN- Wynn Resorts - classy casino and hotel - Becky wouldn’t be caught dead anywhere else

Food/Beverage

ABT - Abbott - Baby formula was so helpful when Kai wouldn’t breastfeed. Pedialyte for when you have one too many proseccos 😜
APRN - Blue Apron - Soooo helpful to make Becky’s once-a-week meal or when Carla the “help” is sick.
BUD - Anheuser Busch InBev - those Bud Light seltzers are NECESSARY
CAKE - Cheesecake Factory - who doesn’t love Cheesecake? 😍
DASH - DoorDash - for those quarantine takeout meals with Greg 😍
GRUB - GrubHub - tapas delivered for girls night 😻
SBUX - Starbucks - there’s 4 seasons: Winter, Spring, Summer, and PSL
SFM - Sprouts Farmers Markets - organic only 🍃
SHAK - Shake Shack - for the cheat meals 🤫
STZ - Constellation Brands - wine 🍷 anyone?

Lifestyle/Shopping

AXP - American Express - Becky’s black card never stops 🤪
BMWYY - BMW - for the Beckies with an X5
BURBY - Burberry - 💁‍♀️👜
CHWY - Chewy - Becky’s frenchie needs food, duh
COTY - COTY - Becky secretly (or not so secretly 🤪) loves Kylie, Dolce & Gabana and Chloé
DFS - Discover Financial - Becky likes getting cash back 😍
DMLRY - Daimler - For the Benz loving Becky
DOGZ - Dogness - luxury goods for the Frenchie
EL - Estée Lauder - cosmetics company founded by a fellow woman 🙋‍♀️
ELF - e.l.f. Beauty - makeup 💄 what else needs to be said?
ETSY - Etsy - omg so many cute things to buy
FLWS - 1-800-Flowers - I mean who doesn’t love flowers 🌸
FTCH - Farfetch - designer clothing ONLY
GOOS - Canada Goose - Much needed during winter when walking around Manhattan and taking selfie’s at Rockefeller Center. A little trendy but still loving it.
HOME - At Home - cute stuff for the house and cheap enough to throw away after getting that perfect pic for IG
HTHIY - Hitachi - the magic wand is Becky’s little secret
JWM - Nordstrom - designer brands ONLY
KNL - Knoll - luxury designer furniture that is so cute and so comfy. IYKYK
KSS - Kohl’s - Kohl’s Rewards are practically a currency right? 💵
LULU - Lululemon - quintessential Becky. The leggings don’t just make her butt look good, but they’re comfy and perfect for the IG flex
LVMUY - LVMH Moet Hennessy Louis Vuitton - this just speaks for itself
M - Macy’s - ugh kinda for the poor people but they have good deals so Becky will shop online
MA - MasterCard - when the farmer’s market won’t accept American Express
MLHR - Herman Miller - super expensive furniture for the home and sooo comfy
PFE - Pfizer - why is this in the lifestyle category? Because Becky would have a breakdown without her Xanax
TEVA - Teva Pharmaceutical - Becky runs on adderall that is prescribed to her son
PTON - Peloton Interactive - the ultimate Becky item - if you didn’t post your workout on your IG story did you even spin?!
REAL - The RealReal - Cartier, Chanel, Christian Louboutin, LV, Gucci, Hermès, Prada, Tiffany’s and more!
REV - Revlon - some of Becky’s fav actresses promote their products
RH - Restoration Hardware - only the best for Becky’s home
SFIX - Stitch Fix - Becky took the styling quiz and gets emails from them all the time, but still hasn’t placed an order (but she really wants to to support a company headed by a woman CEO 👩🏼‍💼)
(S)TIC - Northern Star - Becky’s frenchie gets soooo excited for her monthly Bark Box
TCS - The Container Store - Becky just CAN NOT walk by without going in
TGT - Target - 🎯 this one is self explanatory- Becky doesn’t leave until it’s dark out
TSLA - Tesla - for the more environmentally conscious Becky that still needs to flex
TUP - Tupperware- perfect for packed lunch boxes and leftover tapas 🥰
ULTA - Ulta Beauty - looks are everything and Ulta sells everything Becky needs
V - Visa - Becky recognizes that name from the front of some of her credit cards
WSM - Williams-Sonoma - Becky buys a lot of her home goods at Pottery Barn and West Elm

mods please lmk if this violates the rules. i’m posting here because I write about the mob/casino and many relevant themes that are important elements of the Sopranos, in my opinion. I think they’re of the same medium and genre so wanted to post here. Hope that’s alright. Cheers! (11 min read) ————————————————————————
EDIT 2: TL;DR -
Casino is a story of sexual and financial intrigue, mob violence, union pension fund embezzlement, a “love” story, and the protagonist's masochist addiction to the pain and chaos his lover inflicts on him. It turns out that the sharp-minded genius who meticulously runs the casino, is no more rational than the gamblers who routinely frequent the casino, coming back to lose their money and hoping that the odds will magically shift in their favor.
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Every good filmmaker makes the same movie over and over again—Martin Scorsese is no different
Scorsese's Casino is a phenomenal story of the condoned chaos and "legalized robbery" that happens on a daily basis to gamblers who bett away thousands of dollars and return each day for more “FinDom,” but without any of the sexual sadism. The whole scam only persists because the house always wins: the odds are stacked 3 million to one on the slot machines, but the same shmucks return wide-eyed each day hoping for a different outcome, devoid of any rational re-evaluation required to maintain their grasp on reality, and the liquidity of their bank accounts.
Casino is a story of sexual and financial intrigue, mob violence, union pension fund embezzlement, a “love” story, and the protagonist's masochist addiction to the pain and chaos his lover inflicts on him. It turns out that the sharp-minded genius who meticulously runs the casino, is no more rational than the gamblers who routinely frequent the casino, coming back to lose their money and hoping that the odds will magically shift in their favor.
Robert De Niro plays Sam "Ace" Rothstein, recruited by his childhood friend Nick "Nicky" Santorno to help run the Tangiers casino, which is funded by an investment made with the Teamsters’ pension fund. Ace’s job is to keep the bottom line flowing so that the Mafia's skimming operation can continue seamlessly. De Niro's character felt like half-way between Travis from Taxi Driver (of course, nowhere as mentally disturbed) and half of the addictive excess, greed, and eccentric business-mind of Jordan Belfort in The Wolf of Wall Street.
Ace’s attention to detail gives him a rain-man-esque sensibility; his ability to see every scam, trick, hand signal, and maneuver happening on the casino floor make him the perfect manager of the casino, and take his managerial style to authoritarian heights in his pursuit of order and control over what is an inherently unstable and dynamic scheme; betting, hedging outcomes, and walking the line to keep the money flowing and the gamblers coming back. I’m not claiming Ace is autistic, I'm no clinician, but his managerial sensibilities over the daily operations of the casino, from the dealers to the pit bosses, to the shift managers, are to the point of disturbing precision, he has eyes everywhere, and knows how to remove belligerent customers with class and professionalism, but ultimately is short sighted in “reading” the human beings he is in relationship with. Ace is frustratingly naive and gullible in his partnership with Nicky and the threat he poses to him, and in his marriage with Ginger.
Ace has no personal aspirations to extract millions of dollars for himself out of the casino corruption venture. Ace simply wants the casino to operate as efficiently as possible, and he has no qualms about being a pawn of the bosses. While Sam, “the Golden Jew”—as he is called—is the real CEO of the whole enterprise, directing things at Tangiers for the benefit of the bosses “back home.” Ace’s compliance is juxtaposed with Nicky’s outrage upon feeling used: he gripes about how he is in “the trenches” while the bosses sit back and do nothing. Note that none of the activity Nicky engages in outside of the casino—doing the work of “taking Las Vegas over”—is authorized by the bosses. Ultimately Nicky’s inability to exert control over his crew and the street lead to his demise.
In the end, capitalism, and all that happens in the confines of the casino, is nothing but “organized violence.” Sound familiar? The mob has a capitalist structure in its organization and hierarchy: muscle men collect and send money back to the bosses who do not labor tirelessly “in the trenches.” The labor of the collectors is exploited to create the profits of their bosses. The entire business-model of the Mafia is predicated on usury and debtors defaulting on loans for which the repayment is only guaranteed by the threat of violence. But this dynamic is not without its internal contradictions and tensions, as seen in Casino.
In a comedic turn, the skimmers get skimmed! The bosses begin to notice the thinning of the envelopes and lighter and lighter suitcases being brought from the casino to Kansas City, “back home”. The situation continues to spin out of control, but a mid-tier mafioso articulates the careful balance required for the skimming operation to carry on: to keep the skimming operation functioning, the skimmers need to be kept loyal and happy. It’s a price the bosses have to pay to maintain the operation, “leakage” in their terms. Ace’s efficient management and precision in maintaining order within Tangiers is crucial for the money to keep flowing. But Ace’s control over the casino slips more and more as the movie progresses. We see this as the direct result of Nicky’s ascendance as mob kingpin in Vegas, the chaos he creates cannot be contained and disrupts the profits and delicate dynamics that keep the scam running.
Of course I can’t help myself here! We should view Scorsese’s discography, and the many portrayals of capitalist excess not as celebratory fetishization, but a critique of the greed and violence he so masterfully captures on film. See the Wolf of Wall Street for its tale of money as the most dangerous drug of them all, and the alienation—social and political—showcased in Taxi Driver. Scorsese uses the mob as a foil to the casino to attack the supposed monopoly the casino holds on legitimate, legal economic activity that rests on institutionalized theft. When juxtaposed with the logic of organized crime, we begin to see that the two—Ace and Nick—are not so different after all.
The only dividing line between the casino and organized crime is the law. Vegas is a lawless town yes, “the Wild West” as Nicky puts it, but there are laws in Vegas. The corruption of the political establishment and ruling elites is demonstrated when they pressure Ace to re-hire an incompetent employee who he fired for his complicity in a cheating scam or his stupidity in letting the slot machines get rigged; nepotism breeds mediocrity. In the end, Ace’s fall is the result of the rent-seeking behavior that the Vegas ruling class wields to influence the gaming board to not even permit Ace a fair hearing for his gaming license, which would’ve given him the lawful authority to officially run Tangiers. The elites use the political apparatus of the State to resist the new gang in town, the warring faction of mob-affiliated casino capitalists. While the mob’s only weapon to employ is that of violence. The mafia is still subservient to the powers that be within the political and economic establishment of Vegas, and they’re told “this is not your town.”
I’d like to make the most salient claim of this entire review now. Casino is a western film. The frontier of the Wild West is Vegas in this case, where the disorder of the mob wreaks havoc on, an until then, an “untapped market.” The investment scheme that the Teamsters pension fund is exploited for as seed capital, is an attempt to remain in the confines of the law while extracting as much value as possible through illegal and corrupt means for the capitalist class of the mob (and the ultimately dispensable union president). Tangiers exists in the liminal space of condoned economic activity as a legal and otherwise standard casino. While the violence required to maintain the operation, corrupts the legal legitimacy it never fully enjoyed from the beginning. This mirrors the bounty economy of the West and the out-sourcing of the law and the execution of the law, to bounty hunters. There is no real authority out in the frontier, the killer outlaw on the run is not so different from the bounty hunter who enjoys his livelihood by hunting down the killers. Yet, he himself is not the State. The wide-lens frame of Ace and Nicky meeting in the desert felt like a direct homage to the iconic image of the Western standoff. The conflict between Ace and Nick, the enforcer and the mastermind, is an approximation of the conflicts we might see in John Wayne’s films. The casino venture itself could be seen as an analogy of the frontier-venturism of railroad pioneers going to lay track to develop the West into a more industrial region.
I would have believed that this was a documentary about how the mob took over control of the Vegas casinos in the 1970-80s … if it were not for the viewer being expected to believe that Robert De Niro could play a Jew; it's hard to believe a man with that accent and the roles he’s played his entire career could be a “CRAZY JEW FUCK!!” I kid! But alas, De Niro is a class act and the last of the many greats of a bygone era. At times, it felt like Joe Pesci lacked talent as an actor, but his portrayal of the scummy, backstabbing bastard in Nicky was genuinely remarkable, but I might consider his performance the weak point of the movie. It’s weird to see a man that short, be that much of physical menace. There are a number of Sopranos actors in Casino. I’m sure Vincent Chase watched the movie and said to himself, “bet, i’ll cast half of these guys.”The set design and costumes were gorgeous. The styles and fashion of the time were spectacular. Scorsese’s signature gratuitous violence featured prominently, but tastefully. The camera work, tracking shots through the casino and spatial movement was incredible and I thought the cinematography was outstanding, the Western-esque wide lens in the desert was worthy of being a framed still.
The Nicky//Ace dynamic is excellent and the two play off of each other well. The conflict between the two of them escalates gradually, and then Nicky’s betrayal of Ace by cheating with Ginger marks the final break between the two of them. Nicky’s mob faculties represent a brutal, violent theft that is illegal and requires the enforcement of violence by organized crime. Despite the illegal embezzlement and corruption at play with the “skimming” operation at work at the casino, the general business model of the casino stands in contrast to the obscene violence of the loan sharks. Ace operates an intelligent operation of theft through the casino, and his hands-on management approach is instrumental to the success of the casino. Nicky’s chaos pervades the casino, and the life and activities of “the street” begin to bleed into Ace’s ability to maintain order in the casino. “Connected” types begin frequenting the casino, and Ace unknowingly forces one particularly rude gambler to leave the casino, who happens to have mob ties with Nicky. The “organized violence” of the casino cannot stay intact perfectly, because the very thing holding it together is the presence of the mob. Nicky is in Vegas as the enforcer and tasked with protecting Ace but his independent, entrepreneurial (shall we call them?) aspirations lead him to attempt to overtake what he realizes is a frontier for organized crime to brutalize and exploit the characters of “the street” (pimps, players, addicts, dealers, and prostitutes) and the owners of small private businesses.
Nicky is reckless, “when i plant my flag out here you won’t need your [casino/gaming] license” Nicky thinks he, and Ace, can bypass the regulations and bureaucratic legal measures by sheer force of violence alone. But ultimately Nicky is shortsighted and doesn’t have a real attachment to the success of the casino. After all, he isn’t getting profits from it (or much anyway) and isn’t permitted to play a real, active role in its daily functions because of his belligerent, untamed personality. Nicky has no buy-in that would motivate him to follow the rules or to work within the legal parts of the economy, it’s not the game he knows how to play, and win. All that he is loyal to, or deferent too, is the bosses back home; for whom he maintains absolute, uncompromising loyalty to, but still holds intense spite for.
And now to the more compelling element of the narrative. Sam “Ace” Rothstein is positioned as remarkably intelligent, he makes informed decisions that aid in his skill as a gambler, he can read people to determine whether he’s being conned, he has an attention to detail—aided by the casino’s surveillance apparatus which monitors cheating—that is almost unbelievable. Ace knows when he’s being cheated, he knows how to rig the game so that the house always wins, enacting psychological warfare to break down the confidence of would be proficient gamblers, who could threaten Tangiers’ bottom line. But in the end, the greatest gamble Ace makes is his marriage to Ginger. Ginger is the seductive, charismatic, and flirtatious madame who makes her money with tricks and her sexual power. Ginger works as a prostitute, seducing men, and extracting everything she can, almost as a sort of sexual-financial vampirism.
Ginger is the bad bet Ace can’t stop making even when she destroys his life, her own, and puts their daughter Amy in harm’s way. Ginger is the gamble Ace made wrong, but he keeps going back to her every time, trying to rationalize how she might change and be different the next time. Ace is not a victim to Ginger’s antics. Ginger makes it clear who she is: an addict, alcoholic, manic shopaholic who will use all of her powers to extract everything she can from everyone around her. She uses everyone to her advantage and manipulates men with her sexual power in exchange for their money and protection. Ginger had a price for her hand in marriage: $1 million in cash and $1 million worth of jewelry that are left to her and her alone as a sort of emergency fund.
Ace’s numerous attempts to buy Ginger’s love—and the clear fact that no matter how expensive the fur coat and how grand the mansion, none of it would ever be enough to satisfy her—mirrored Jordan Belfort’s relationship with Naomi in The Wolf of Wall Street. Both relationships carried the same manic volatility and conflict over child custody was found in both films, with the roles reversed in the respective films. Ginger may be irredeemable and a pathological liar, but Ace can’t claim that she wasn’t clear with him; when he asked her to marry him, Ginger said she didn’t love Ace. Ace replied that love could be “developed” but required a foundation of trust to develop. That trust was never there to begin with. The love was doomed from the start to destroy the two of them; two addicts, two gamblers, lying on a daily basis to one another and themselves about reality to justify their respective existences, the marriage, and Ace’s livelihood. And as Ginger pointed out, “I should have never married him. He’s a gemini, a triple gemini … a snake” Maybe astrology has some truth to it after all.
Now I’m not licensed (but hey neither was Ace, and he ran a casino empire!), but Ginger has the inklings of a borderline personality: her manic depression, narcissism, drug and alcohol abuse, and constant begging for forgiveness all seem indications of a larger psychological disorder at play. In the end, Ginger runs away with all the money Ace left her and finds her people in Los Angeles, the pimps, whores, and addicts she fits in with, in turn exploit and kill her for 3 grand in mint coins by giving her a ‘hot’ dose.
Overall, Casino is an incredible cinematic experience. I highly recommend watching this and seeing it as part of Scorsese's anthology of commentary on our economic system and its human victims. I’d argue that Casino, Wolf of Wall Street, and The Irishman all fit together nicely into a trilogy of the Scorsesean history of finance and corruption from the 70s to the 90s.
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EDIT 2: TL;DR —
Casino is a story of sexual and financial intrigue, mob violence, union pension fund embezzlement, a “love” story, and the protagonist's masochist addiction to the pain and chaos his lover inflicts on him. It turns out that the sharp-minded genius who meticulously runs the casino, is no more rational than the gamblers who routinely frequent the casino, coming back to lose their money and hoping that the odds will magically shift in their favor.

'Looking down their nose at you': GameStop frenzy showed a fresh contempt for hedge funds. Why do Americans hate them? Updated 2:25 pm EST Feb. 11, 2021 In the middle of a pandemic and slow economic recovery, Americans think they’ve identified their Wall Street villain: hedge funds. Their nemesis is summed up in a few searing images: a hedge fund manager who makes millions betting that the subprime mortgage market will collapse, without warning them. Or another relaxing on a yacht as the economy tanks. Years of anger culminated late last month when a group of angry small-time investors on Reddit took on a few of those firms in the GameStop “short squeeze” frenzy. That spurred millions of others to join in, as their effort to drive up the price of a stock perceived as undervalued soon shifted to a campaign to “Stick it to Wall Street." They used the "squeeze" to rally the share price and make profits for themselves while forcing the hedge funds who had bet it would fall to buy it to prevent greater losses. What are these funds, and where does this resentment come from? Hedge funds, known for using higher risk investing strategies, are private investment vehicles that typically wealthy individuals use to get higher returns. They control more than $3 trillion in assets globally. They've angered many Americans by gutting companies such as former American retail icon Sears, causing layoffs and engaging in questionable financial practices that contributed to the near collapse of the U.S. financial system in 2008, experts say. 'This is life changing': Meet the Redditors behind the GameStop saga “Most people see it as guys in suits looking down their nose at you,” says Adam Bixler, 28, an active user on the WallStreetBets Reddit forum, whose members led the charge against the funds. “How I feel is probably how a lot of people feel when thinking about the financial crisis and the massive wealth inequality that exists in this country.” Radio Shack, Toys ‘R’ Us and Payless ShoeSource, along with mall-based retailers such as the Limited, Wet Seal, Claire’s and Aeropostale faced further financial woes after hedge funds and private equity firms loaded them up with debt. A fight is raging in the stock market: Should you worry about your 401(k)? Where to get vaccines: CVS, Walgreens to begin delivering COVID-19 vaccines on Friday “The idea that you can crack open a hedge fund like a piñata and redistribute all this money to people in the form of a short squeeze is very appealing,” says Bixler, who lives in Boonton, New Jersey, and works as a product manager for a company that makes software and tools for the advertising industry. “These are the stimulus checks that everyone wanted.” Proponents of hedge funds say the firms identify and support distressed industries such as retailers and newspapers. These funds are owned by groups of big investors pooling the savings of millions of unionized workers, such as teachers and firefighters, who count on hedge funds to grow and protect their nest eggs. Even so, hedge funds are viewed as vultures by many Americans. Kaysha Apodaca, an emergency room nurse in Dallas, was furious last summer when she lost thousands of dollars after CytoDyn, a biotechnology company she owns, was hammered following a negative report from a “short selling” research firm, about one of CytroDyn's drugs in clinical trials. The post with the research was later pulled. This year, Apodaca thought she missed the opportunity to jump in and buy GameStop or AMC, so she supported the Reddit campaign against hedge funds by investing a few thousand dollars into shares of Nokia, another beaten-down stock discussed on the forum. “I hate hedge funds. Even if this goes to zero, I’m OK with it. I’m not selling, just to prove a point,” Apodaca said. “Hedge funds have unfairly made money off retail investors for years. Now they’re getting a taste of their own medicine.” For Iris Findlay of Orlando, Florida, joining the movement was a way for Americans to show their strength in numbers. “I’m definitely not OK that there are so many billionaires hoarding their wealth while people are struggling, especially during the pandemic,” said Findlay, 31, who is disabled and retired from the Air Force. A large portion of hedge-fund assets are owned by institutional investors, such as pension funds and endowments. Hedge fund research has been critical in exposing an array of accounting fraud scandals in recent decades, including the one involving energy firm Enron. “Hedge funds do play a very important role in the financial ecosystem, but at the same time, they have a PR problem,” says Andrew Lo, a finance professor at MIT Sloan School of Management. They are an easy target, experts say, because some high-profile managers' massive wealth offends Americans who struggle to make ends meet. Michael Burry, founder of Scion Asset Management, is an investor whose billion-dollar bet against the housing market was chronicled in Michael Lewis' book "The Big Short." He personally collected $100 million and made $750 million in profits for his investors. These managers “are seen as multibillionaires that really don’t care about the public good and are focused on enriching themselves and their investors,” Lo says. “But I think that’s a caricature, especially given that hedge funds now have become much more institutionalized as pension funds and endowments are investing in these financial vehicles.” Who do Americans blame? When asked who was the “most in the wrong” in the trading mania that set off one of the biggest short squeezes in history, nearly half of Americans polled said it was either hedge funds (27%) or online brokerage Robinhood (22%), according to a Harris Poll survey conducted Jan 29-31 that was given to USA TODAY exclusively. Just 8% said it was the Reddit retail investors on the WallStreetBets forum, who angered hedge funds that had bet GameStop's stock would remain low. The small-time investors used the forum to help drive up the prices for shares such as GameStop, theater chain AMC Entertainment and several other companies. Many respondents were angry that hedge funds were shorting stocks – betting that the share prices would fall – of companies that average people use and love, according to John Gerzema, CEO of the Harris Poll. “This wasn’t just an attack on a few weak companies,” Gerzema says. “These are companies that are a part of middle-class America and ordinary people’s lives.” How did these funds begin, and how did they grow into such big villains in the minds of so many? What are hedge funds? Hedge funds are financial partnerships between a professional fund manager and investors who pool their money into the fund to earn active returns. Hedge funds can be traced back to the 1940s when Alfred Winslow Jones, an investor, sociologist and former Fortune magazine writer, created a "hedge" by “shorting" stocks he thought were poised to fall. The "hedge" was meant to reduce risk and protect against market fluctuations. It was unconventional at the time but remains the basic strategy for these funds. Hedge fund strategies today are more diverse and run the gamut of extremely risky to fairly conservative. There's another theory about the origin of hedge funds, and this one is connected to a more beloved figure. Some people credit the founding of hedge funds to Benjamin Graham, a mentor to Warren Buffett and the author of "The Intelligent Investor" – the bible of everyone who loves Buffett's method of investing. Buffett, one of the world's richest people and a folksy inspiration to small-time investors, argued that Graham managed a fund with a "hedge"-like strategy in the 1920s. So you made a bundle on GameStop: Get ready to pay the taxes How did hedge funds evolve? Hedge funds have gained in popularity over the past two decades after many of them delivered hefty outsize returns in either up or down markets, an attractive selling point for savvy investors. Some of the world's largest hedge funds include Bridgewater Associates, founded by billionaire Ray Dalio; Renaissance Technologies, founded by billionaire Jim Simons; and Pershing Square, run by Wall Street billionaire Bill Ackman. They have historically charged much higher fees than mutual funds, which are professionally managed funds that invest in stocks, bonds or money market instruments. Since hedge fund managers are nearly always paid a performance fee, or percentage of the gains they create, they have a strong incentive to make money for their investors. For the hedge fund managers to earn performance fees, their investors have to make money first. Hedge funds charge an expense ratio and a performance fee. The common fee structure is known as two and twenty – a 2% asset management fee and a 20% cut of generated gains. How did they become villains? While many Americans lost money during the depths of the financial crisis, some big-time investors did astonishingly well, including those who predicted and profited from the buildup and collapse of the housing and credit bubble in 2007 and 2008. For those Americans who had their livelihoods upended in the financial crisis, it left a bad taste in their mouths, experts say. “They’re associated with ruthless financial institutions that are out there to make money and not care where it’s coming from,” says Itay Goldstein, a professor of finance and economics at the University of Pennsylvania's Wharton School of Business. A big winner from that time is billionaire investor John Paulson, a hedge fund manager who netted $20 billion in profits when he bet against subprime mortgages at the peak of the credit bubble in 2007. In general, short sellers keep stock prices in check by voicing their opinion on where they believe a stock is valued, says Dennis Dick, head of markets structure and a proprietary trader at Bright Trading in Las Vegas. “I’m concerned with this public image that ‘evil short sellers are betting against America’ and that it’s ‘un-American to short stocks,’” Dick says. “It’s not like every short seller is making bets against America. They’re making calls on whether a stock is overvalued or not.” GameStop: Reddit ran a 5-second Super Bowl ad in honor of WallStreetBets, GameStop stock volatility The hedge fund industry has faced a rough stretch in recent years and underperformed the broader stock market but produced its best return in a decade at 11.6% in 2020, according to data provider Hedge Fund Research. Some received a boost from shares of technology firms and companies that focused on goods that people used when stuck at home during the pandemic. Americans who don’t invest directly in hedge funds still receive a benefit from the returns that hedge funds generate, according to Daniel Smith, a partner at ACA Compliance Group, an advisory firm for financial services. Of the $4.5 trillion in state and local pension plans, about 6.9% is allocated to hedge funds, according to data published by the Center for Retirement Research at Boston College, the Center for State and Local Government Excellence and the National Association of State Retirement Administrators. ”Hedge funds help secure the retirement of more than 26 million teachers, firefighters and other public employees by helping pensions navigate all market conditions and meet long-term financial obligations,” says Bryan Corbett, president and CEO at Managed Funds Association, a hedge fund lobby group. GameStop and questions of power The rollercoaster involving GameStop, Reddit and Robinhood has prompted Capitol Hill’s harshest criticisms of Wall Street in years. Several prominent lawmakers on Capitol Hill have warned of such moments, cautioning that companies and hedge funds have too much power. One of these lawmakers, Sen. Elizabeth Warren, D-Mass., who is well known for her disapproval of Wall Street, called on the Securities and Exchange Commission (SEC) to address the dramatic swings surrounding these companies. Warren wrote in a letter that it is “long beyond time for the SEC to act” and asked it to investigate the rallies in GameStop, AMC Entertainment and others that “have seen huge shifts in their share price driven by similar internet reading schemes.” "These wild fluctuations are just the latest indication that many private equity firms, hedge funds, and other investors, big and small, are treating the stock market like a casino, giving little consideration to the companies, communities, workers, and consumers that may be affected by these risky bets," she wrote. The House Financial Services Committee will hold a virtual hearing Feb. 18 regarding “recent market volatility” involving GameStop and the other companies. According to Politico, the CEO of Robinhood, Vlad Tenev, is likely to testify. GameStop-Robinhood stock revolution: Not a secure retirement plan Does the movement have legs? Questions have been raised as to whether the populist movement threatening to disrupt the financial system will be sustained. It’s too early to tell, experts say. “It has the potential to gather momentum. It depends on whether we see other related episodes in the next few weeks that show the same kind of patterns in the financial markets," Goldstein says. "We live in a period of so many unusual things going on that it will probably take the edge off this event." Hedge funds such as Melvin Capital Management took the brunt of losses from soaring stock prices of GameStop and other heavily shorted stocks. Others made a ton of money on the rally, including Senvest Management, which had a profit of nearly $700 million, The Wall Street Journal reported. “Is it sticking it to Wall Street? Only temporarily, but in the long term probably not,” Goldstein says. “At the end of the day, the sophisticated financial institutions will find ways to recuperate and make money out of this.” Lo of MIT agrees. “This incident highlights the growing dissatisfaction, distrust and dislocation that many people feel with respect to the financial sector,” Lo says. “It suggests that people are sick and tired of being disenfranchised and being pushed around by large financial institutions.” Contributing: Savannah Behrmann

TL;DR - I use the craft beer industry as a way to understand Capitalist Propaganda, how Capitalism and Socialism are inextricably linked to each other, and how through the use of propaganda, companies use the "illusion of choice" to coerce you into believing that you prefer the products that are most favorable to them. In order to change this into the consumer's favor, you need to be an informed consumer in the free market, and raise class consciousness to overthrow the tyranny of Capitalist Propaganda, that is called "Marketing".
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You can't understand Capitalist Propaganda unless you have a solid understanding of what Capitalism is beyond the literal definition of the word, which is just an abstract ideal. Propaganda plays off of the discrepancies between the ideals of Capitalism, like the free market, which is another abstract ideal, and the reality of Capitalism in practice in America, which can be characterized as Trickle Down Economics. Capitalism sought to be a pragmatic alternative to its economic predecessors, a fact which drives Capitalist Propaganda. However, through layers of abstraction throughout the years, it has become more of a religion, as critics refer to the increasingly ideological concept as "Supply Side Jesus", meaning you give all the money to the rich, it'll trickle down to the poor, and they can "vote" on the actions of the capitalists through monetary interactions in the free market.
Capitalist Propaganda is engrained in America, because at the time of our founding, Adam Smith wrote "Wealth of Nations", which is considered the Bible of the Free Market. This groundbreaking work utilized Newton's Laws of Physics, which were en vogue at the time, to describe how interactions in the marketplace would balance each other out, just as the laws of Newtonian Physics do.
The very noble purpose of Wealth of Nations was not create the oligarchy we have today, but to do the opposite. He wanted to describe a system that would protect individual freedoms and be truly democratic. Just as Lenin and Stalin bastardized the works of Marx, so too have capitalists in America bastardized the intentions of Adam Smith.
Capitalism and Socialism are best learned side by side, in my opinion, to avoid falling into the trappings of either ideology that our brains like to do. Which one is better? It depends on the market, but the answer is almost always somewhere in between.
Through learning how Socialist concepts can be applied to problems in Capitalism, you can cut through the propaganda and will see for yourself that these problems can be solved if we just drop the labels and do what's best for society and the individual. The problem is always finding the proper balance.
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WHAT? CAPITALISM AND SOCIALISM ARE JOINED AT THE HIP?
Yep. You can never live in a pure economic system. Purity is always an illusion. If you want something to be pure, you have to put a lot of energy into making it that way. Nature likes to mix stuff up. This is why ideologies around racial purity and fascism always fail. There are people who want a "pure" economic system, but they are usually the people at the top and would only get richer from more purity while the rest of society loses freedom and slowly starves.
In a nutshell, Capitalism promotes laws that benefit those with money, while Socialism promotes a safety net that benefits everyone. Every single human is born into Socialism. As a baby, you need food, someone else works for it and gives it to you, but then at some point, you are expected to exchange labor for capital, and buy your own food. See? The two are forever bound as the yin and yang. You can also grow your own food, but for that you need land, which is capital.
These interactions are very tricky. I only want to tell you enough so that you can start to see Capitalist Propaganda, because right now, you're like a fish in water that can't see water. I often use this line to describe a person who can't see their own homegrown propaganda. The best way I found to study Capitalism is by relating it Socialism, the "air" above the "water" of Capitalism, if that makes sense.
I always find it best to look at a microcosm to understand these concepts. And today, that microcosm is beer.
Mmmm....Beeeeeeeeeerrrrrrr.....
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CONFLICT OF INTEREST AND THE ILLUSION OF CHOICE
Before I poison your mind with my own propaganda, picture you're on vacation and you walk into a bar and want to order a beer. If you really want to understand the power of propaganda in your own life, really think of this before we break this all down. Really think, what makes you decide which beer to order? Do you like to look at the labels on the tap or bottle? That's obvious propaganda. It has absolutely nothing to do with the taste or quality of the beer itself, but sways your opinion toward logos you've seen before, which is why you see so many beer advertisements, which means that money that could've gone into quality is instead going into propaganda, and you're already biased towards an inferior product. Interesting. You really can't help being swayed by marketing, but at least you can be conscious of that fact, and that's important in order to be an informed consumer.
Do you ask the bartender for a recommendation? Why would you do that? You don't know the bartender any better than the beers in front of you. How do you know they aren't paid more to offer you a beer that sucks and is 12 years old and the owner wants to get rid of it? Do you ask for a certain style of beer? Do you ask for a local beer? And once you finally narrow it down to a few choices, do you ask for samples so you can make up your own mind? You should always do this. Then we get into "flavor propaganda", which we'll discuss later. Jeez. Did you every realize there was so much complexity behind being an informed consumer and just ordering a simple beer? Maybe you'll give in and just tell the bartender to pour whatever. Choice is difficult sometimes.
If you really visualize this and take a minute to let this sink in, you'll start to understand how external forces hijack the processor in your mind to manufacture desire through the illusion of choice. However, your health and enjoyment of the beer is not the goal for these external forces, they only want you to purchase. The perfect example is fast food. They know their product sucks, but they know you'll keep buying it, but that doesn't keep them from lying about how delicious it is in their ads. There is far more at play behind the curtain. There is a science behind addicting you to things, this is reinforced by a corporate tax and subsidy system that contorts the free market pushing centralization of production through homogenization and use of chemicals to hide the homogenization, and simply because there is more than one option, they make you feel like you have choice. This, in a nutshell, is how the illusion of choice works in the free market. It's not about what YOU want. The producer manipulates you to think you want what they have. Through this, they deceive Americans into buying products with a list of ingredients that a person would never freely choose to consume. So if you want to order a beer with no shit in it, then you're shit out of luck in America. You could in Germany, but we'll discuss that later.
While you're standing at that bar, you aren't conscious of the fact that your interests are in direct opposition to those of the bar owner's. Capitalists hide this fact with their perfect smiles, but Marx described this in detail. You want the best beer for the cheapest price, and the bar owner wants to sell you the cheapest beer at the highest price you'll pay. It doesn't stop there. The bar owner flips roles in the same situation with the beer distributor, who does the same with maybe another level of distribution, and continues to the brewer, then goes to the brewer versus supplier, supplier to farmer, and even though you'd think it stops there, the farmer has to deal with suppliers of equipment and seeds, and on and on.
Add to this list their auxiliary staff of HR, drivers, managers, brewers, bottle/keg makers, and of course owners, none of them care whether you actually like the beer you're drinking as long as you keep buying more. That's the big driver here.
Did you ever realize that every time you buy a beer, your own capital is partially responsible for creating and sustaining all of these jobs involved? You, my dear beer drinker, are the true job creator. Budweiser can brew all they want, it means nothing without buyers, who are the true engines of capitalism. Instead, you're treated as a rube by suits in a boardroom somewhere.
Capitalist Propaganda tells us the billionaires are job creators, but this is a lie. Jeff Bezos can't drink enough beer to sustain all these jobs. So why do we let him hoard all the money? Wouldn't the economy do better if we spread out Jeff's money so more people could buy more beers and more jobs would be created? According to Socialist Economics, yes. That's actually, quite simply, a Socialist Free Market. Did you even know that existed? The power hungry greedy people who are too lazy for manual labor go to such great lengths to make sure you don't learn it. They want you to think that only Capitalism allows you choice in the market. I'm sure you can guess why they say that.
Capitalism maintains itself by exulting the wealthy who use their economic power to punch down. The only way this system won't fall into fascism and fail is if the consumers start to punch back. Where Marx envisioned the Dictatorship of the Proletariat as they usurped power from the Bourgeoisie, a modern alternative is just teaching people to understand the system we live in, so that we can just start making changes in the way we live and to whom we give our money.
See that? Capitalism and Socialism can get along nicely, so long as the consumers are informed.
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CLASS CONSCIOUSNESS AND THE ALIENATION OF LABOR CAUSING LONELINESS IN SOCIETY
What I described within the previous section is what Marx called "Alienation of Labor". Each step in the process of making your beer is isolated from the others, so no one feels ownership over the end product or a true connection to the consumer, or job creator. Even the bartender selling it is alienated from the profit of their labor in serving the beer, so they only focus on the service aspect of giving you the beer, because that is where they earn their tip. They can't really fix anything about a shitty beer other than to offer you a different brand. The capitalist owner is usually not there. Their only interaction is setting the rules for everyone in the bar to follow, and pay themselves more than everyone who has to follow those rules. This is part of the conflict between the classes. I'm not saying it's right or wrong, I'm just pointing it out. The bar owner themself has to spend money on propaganda to attract customers that could be spent in other places, so has to find ways to cut costs. Unfortunately, they buy cheaper beer...and this is why you end up with IPAs. No one is connected to the products, so they only look at prices and find the cheapest, passable product. This is the race to the bottom of Capitalism.
Compare this to when brewpubs were a new thing. The brewer would come out and talk to you about the beer, you would give feedback that could effect future batches and it connected everyone to each other through commerce. It makes business "social" and I think nearly everyone enjoys that, but it is losing out in competition with chain breweries that enforce isolation and make cookie cutter propaganda and cookie cutter business models so they can turn owners into managers and suck all the profit back their corporate headquarters and offshore accounts. They kill the experience and make everything transactional. And all the kitsch they hang around their cookie cutter chain bar is just to hide the fact that no one in that place cares about anything other than not getting fired. Everyone is effectually alienated from everyone else. It's worth a read to check out this page on Marx's Theory of Alienation.
This alienation is the root of a lot of misery in society. Humans are communal animals forced to live in a society of individuality and alienation. As they mope around, they seek an escape. And that is why advertising is so nefarious. It seeks to manipulate you in that state. Imagine driving home from your alienating job to you empty home, but looking up and see a billboard with bunch of actors laughing and drinking beer. They take pictures that make these actors look like friends. It's just for show. They aren't selling beer to those laughing people in the picture. They're tempting lonely people to drown their sorrows. Capitalist Propaganda is used so your brain doesn't understand what it wants. It wants friends, then sees the words Bud Light. So when the bartenders asks...Make it a Bud Light. Look at how much money they spend to manipulate and capitalize on people's suffering.
Propaganda in Communist countries is controlled by the government, so it's clear who the enemy of your freedom is. Capitalist Propaganda hides behind the layers of complexity of the same economy you rely on to survive, so you never know what's propaganda or where it's coming from. Marketers find every way imaginable to get their disinformation in front of your eyes, even enlisting your friends on Facebook in annoying MLM schemes. Propaganda invaded everything that can be legally monetized. It's in the media, and not just commercials anymore. There's product placement, stories injected into the news, and even movies and social media created an entire industry of "lifestyle propaganda", telling you how to live your life and indulge in overconsumption. It's REALLY hard to get away from Capitalist Propaganda. There is so much money and research behind it and so much depth, even this long post is only barely scratching the surface. I just want to open your eyes to it.
I can't make you see all this. No one can. I can only describe it as best as I can. What you will experience when you understand this is what I call "Economic Enlightenment", similar to what Marx called "Class Consciousness". Once it happened to me, the world looked amazing, and the shitty propagandists selling us false hope all look like clowns in a very odd circus of vanity, despair and mediocrity.
Once I understood this, I saw clearly how we are increasingly trapped in a form of Corporate Slavery, led by seriously ridiculous oligarchs like Mark Zuckerberg, who thinks he's the reincarnation of Augustus Caesar or something. That's why he has that haircut! This is a guy who stole a company and hired "screen psychologists" from Las Vegas to get you hooked on Facebook the same as casinos do with slot machines. He wants to be the funnel for propaganda throughout the world. He wants to be the kingmaker, decide what people buy, who they like, what views they hold. He can only do this because so many companies spend so much money to put their propaganda on that platform. They can only have this much money because the free market is not actually free. It's bought and paid for on platforms like Facebook and Amazon. The money that was supposed to "trickle down" is instead being spent on Capitalist Propaganda on these platforms, to get the proletariate to trickle their money up through endless, nonsensical online purchasing and local businesses who send the town's money to people who can't do anything with it but buy up properties that increase your rent and cost of living.
When people get drunk on the power of propaganda, they forget the lessons of the past. Propagandists always fall prey to their own delusions over time. In reality, your life is better without Facebook. There isn't anything on there that is healthy. Even if you just want to talk to a few friends, you are going to fall for the propaganda there. You can't help it. And if your bar advertises on Facebook, just think, that money could've gone into purchasing higher quality beer then sold at the same price, instead of going to Mark Zuckerberg so he can drop $30 million to buy the houses around him so no one can spy on him while he spies on you. You really gotta watch out for a guy who combines spying and propaganda all into a single app and thinks he's going to bring 200 years of peace to America. History is littered with knuckleheads like that. It's best to get off Facebook and encourage everyone else to do the same. Zuck only wants to lead himself to the Promised Land, and he's using your ignorance to fuel his own delusions by deluding you into thinking you want what he has to offer.
Let's get back to beer.
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IPAs AND THE FREE MARKET VS THE RACE TO THE BOTTOM
I like beer. When I worked in Germany, it was easy to walk into a bar and, like Farva, just order a liter o' beer. Often, there would only be two choices, light color or dark. As a matter of fact, even at the most famous beer festival in the world, Oktoberfest, people mostly drink the same standard type of beer, and no one complains about the lack of choice. It's quite easy. You can order with one finger. No need to see a menu or ask what's in it. It's simply beer. This worked for centuries. Consumers are fine with it. Prost! Have you ever shared a story like this and people say, "Oh, that would never work in America. Americans want choice." Yeah. Because we are flooded with Capitalist Propaganda.
So if consumer choice isn't pushing for a selection, why would a free market call for it? Imagine there are two bars and one of those bars says "30 beers on tap" and the other doesn't. You're more likely to choose it, and the other bar will have to compete in some way, often by copying. This forms trends, and people mistake this for something customers wanted. Trends are always marketing. Don't believe me? What happened to fidget spinners? So now you have a bunch of beers that no one asked for, yet will now demand. Competition creates more Capitalist Propaganda to create demand for something you never even wanted, but makes you think you do. And that's the best propaganda. You think you are thinking for yourself. This is the fallacy of consumer choice.
If you want to understand just how important that last paragraph is, consider this, "consumer choice" is the same propaganda they used to get you to carry around a device that spies on you 24/7 and sends that data to people you don't know, and you can't stop it, can you? You chose that. You wanted it. Not only that, but you paid $1,000 for the device to opt into their spying program, for the privilege of being mind controlled by the propaganda their AI selects for you. Did you read the Terms of Service? As bad as you may have thought Communist Propaganda was, Capitalist Propaganda is far better, and far stealthier. You believe you have freedom of choice. But your only choice is usually take it, or leave it. Oh, you need it for work? Maybe find a different job. Or just succumb to mass surveillance, and next year, you can drop another grand on a device with a marginally better camera.
There is a way to free yourself. You just have to understand the nature of propaganda. It took me a while, but I eventually broke free. Under Socialism, there would be laws against the exploitation of consumers. Capitalist Propaganda tells you that this takes away your freedom. This is a lie. Regulations give you the freedom to not have to worry whether the beer you're drinking has poison in it.
Germany has a lot of regulations on beer. It has the Reinheitsgebot (purity order), a law passed in 1516 that states that beer can only consist of water, hops and barley. Note, this is a different use of the word "purity" from earlier, as beer is itself a mixture of things. Historically there have also been regulations where beer could only be sold regionally, so no matter what part of Germany you were in, you only got a certain brand of beer at the bar, but it didn't matter because they all had the same ingredients. They could make wheat beers or unfiltered, but they were generally variations of pilsners and lagers. One meaning of the word "Lager" in German is "storage", meaning the beer was brewed in a way that it could be stored, allowing them to brew in bigger batches and store it.
Lagers use a more complex brewing process, so only larger breweries would make them, but this worked because of protected territories. America has a similar system, because each state has its own regulations on alcohol, but this is changing as corporate lawyers fight to homogenize the rules favorable to them, but the consumer loses control. Big brands tend to be lagers as they have general appeal to a wide audience. Did you notice this is the second time I pointed out that corporations create homogeneity? Without regulations, corporations create Fascism. That is why I tell people that we already live in the NWO but corporations rule the world instead of governments. Why do you think so few conspiracy theorists make this connection? Propagandists are paid a lot of money to keep even our small community confused about the reality of what's happening. Now, check out conspiracy and you'll see what I mean. They are spreading propaganda for the NWO over there and don't even know it. I tried to point that out and they finally banned me. Oh well. They'll figure it out in their own time.
In America, in 1978 it became legal to brew beer at home. This is what led to the explosion of new beers in the US decades later. Americans don't have purity laws, so could test new recipes. But people didn't generally like IPAs before, so how did they become so popular that they control 30% of the market? Marketing, of course. Create the market and tell people what they want.
IPA stands for India Pale Ale. It was invented by the British as an easy way to make a beer that they could drink in India. People only drank it out of necessity, as the other beers couldn't make the trip. IPAs are very easy to make and very forgiving, because if you mess it up, it already tasted bad anyway. As people started trying to get into microbrews, they often didn't have the capital to make lagers at small scale, and also wanted a simpler process so they didn't have to hire or train expert brewers, IPAs are cheap and easy to make at smaller scale.
In order to make it drinkable, brewers experimented with many different flavorings. This created a cult following of craft IPAs, where people would drive hours to stand in line for hours to try the newest concoction. The trendy nature of the craft beer world kept people training their palate to adapt to the taste of an IPA, making people start to actually like them. The flavorings made people think they were different, so even if they didn't like it, marketing tactics kept people coming back to try the latest blend. Your palate can adapt A LOT. Swedish people love Surströmming, but watch this video of Americans trying it for the first time. They tried to get me to eat it several times, but I would rather sit in a sauna until Tuesday to avoid smelling it while watching them eat it. It really smells that bad.
IPAs enticed people with popular, aromatic ingredients like bananas and pineapple. This is what I call "flavor propaganda". It's not bad in and of itself, but it can be easily misused to cover issues with quality or hide the taste of preservatives. Since we don'e have laws like Germany, you're left to rely on the knowledge and honesty of the bartender to find out. They don't make this info readily available, which is another form of Disinformation.
So if you think you actually like IPAs, just remember, you are just like a Swede eating rotten fish. A lot of propaganda went in to making IPAs popular, but it's the cheapest, easiest product to make that can be sold at the highest price, so they become popular. This is what business students call a business plan. To overcome the bad taste, IPAs were marketed as "classy" to shame you if you choose the more expensive to produce and more appealing pilsners and lagers, which were given a bad name due to being associated with major brands like Bud Light. This makes it harder to market microbrew lagers, which can only fetch a certain price due to association. And this is what is referred to as the "race to the bottom" in Capitalism.
Instead of trying to innovate ways to produce the beers you want, they just figure out how to get you to pay more for an inferior product, just like they do with BBQ. They make you think you want it. From this you can understand why "food" is full of junk that you wouldn't feed your dog. Whatever legal poison helps cheapen the product is considered "smart business", another propaganda term designed to hide the reality of doing immoral and harmful things to other humans for profit. If you make money on it, it's good. As if there aren't better choices we could come up with if there truly were a free market with an informed consumer.
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STRENGTHEN THE FREE MARKET BY BEING AN INFORMED CONSUMER
We don't need a Communist Revolution to make positive changes, so take off your ski masks and put your Antifa flags down. I like microbrew culture and still enjoy IPAs, but understanding the marketplace is how I do my part as an informed consumer and job creator to help create the world that I want to live in. I encourage you to do the same. Vote with your dollars. Don't let the Zuck-type sociopathic, corporate people in a distant land decide what you consume by looking at ads on his platform. Visit local breweries and talk to the brewmaster. Don't reinforce alienation from labor. Connect with the people who make the things you buy. Support independent entrepreneurship. These are the paths to a brighter future where we share in the abundance of wealth.
Discover Economic Enlightenment for yourself and realize that We The People are ultimately in control. Wealth inequality is greater than it was in France before the French Revolution. Don't let this train take us into the depths where another Lenin will arise and spend the night shooting people.
How you choose to spend your money today is what decides what will become the society of tomorrow. And remember, you always have the choice to buy nothing at all. I never saw a billboard that said that.
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LET THEM DRINK BEER!
I hope this gave you a glimpse behind the curtain of Capitalist Propaganda. Propaganda isn't just political, it has invaded everything and it's at full blast right now. I hope you can piece together how Capitalist Propaganda is actually designed to make you subservient by controlling what you want so they can maximize their own profit and teach you to accept whatever they offer, the homogenization of choice. However, your life is your own and you should remain in control of all aspects of it, including your desires.
Richard Wolff is an economist who studied at three elite universities in America and discusses how he was not able to even learn about Socialist Economics in the ivory tower, even though Capitalist Propaganda calls universities leftist. He found no department in America that is even willing to teach it or study it. Capitalist Propaganda censors these ideas, especially at the university. People in power don't want the serfs to learn about themselves. Check him out on YouTube. You'll realize that unchecked Capitalism leads to Fascism and Slavery, which is why they want to get rid of the minimum wage, so that we can return to sharecropping which is already increasingly happening in America under different names, like "student debt", "mortgages" and "insurance". Don't you think it's odd that a person has to go into debt so they can generate profits for corporations who really ought to be paying for this education themselves? If you have to go into debt before they'll hire you, it's much easier to negotiate against you.
If you want to see other examples of propaganda, check out this random tweet from one of America's Top Capitalist Propagandists. These are very odd pictures, and the only thing I can see in them is that they must be promoting those outfits, likely the blue dress, maybe those men's outfits as well. One thing you know is that she didn't become a billionaire by letting any single opportunity to enrich herself at the expense of others pass her by. I didn't look it up, but I am certain they sell that blue dress, or whoever does paid her to post this.
That's the main reason celebrities use social media. It's marketing. Their whole schtick is to sell garments made in a sweatshop in a foreign country by people who can't even afford a beer to Americans who are facing bankruptcy and homelessness themselves.
Read the replies of the tweet. These people have influence that vastly outsizes their understanding of their impact on the world. There are guillotines in the comments. There usually are. I'm seeing them a lot lately.
This type of propaganda is everywhere. And it's destroying America. Just like propaganda led to the demise of Nazi Germany, we could be looking at the same thing, but worse. It could start off as famine.
If you're having trouble deciding between the beers you are being offered, it's probably because you don't want anything at all, in which case the proper choice is: nothing. Or, try tap water. Maybe you're just thirsty. Now ask yourself, when you envisioned yourself at a bar, did you ever think to order water instead? Did you entertain the idea that you didn't even want a beer. That's the power of suggestion.
What if the rest of the world just cut America off from the means of production outsourced to areas with cheap labor? We would have our own famine and likely war. And if we have a revolution here, with the masses in the country being so disinformed about everything and not having any sort of class consciousness at the moment and instead stuck in alienation, the leader that rises here will likely lead to something horrifying. And we censor ourselves from pointing out the simple fact, that the only way America will survive is to tax the deluded royalty like Kim and Mark back to reality, so they can't indulge their reckless, childish delusions by selling off the very fabric of our nation to the highest bidder.
That doesn't make me a Socialist, that just makes me honest.
Enjoy your beer!
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Thanks for reading and I hope I helped you understand how you can empower yourself. I'm excited about the one I wrote for Election Day tomorrow to keep our NOPOL spirits up while all the politics clouds the airwaves. Cheers!

On the (controversial) simulation video showing 8,640 passengers per hour (https://youtu.be/J8C7SEQtSQ8), there is a response to the "Just build a train" comment that sounds like a concrete example to the critics of TBC's transportation solution.
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@Naiba kie Phoenix is constructing (might be done?) a 5.5 mile light rail extension where costs doubled last year to $1.35B. Some goes to park&ride and a $350M contingency fund, but it doesn't include the cost of removing two lanes from Central Ave for 5.5 miles. Previously constructed routes were cheaper, but went through light density areas. The convention center area isn't light density nor is the land cheap. That is about $200M/mile for light rail construction assuming some use of contingency money and trade-off of Central Ave lanes vs park&rides. The Las Vegas Loop takes up minimal Convention Center land and costs $55M total for 1 mile of tunnels in each direction and 3 stations.
Phoenix Light Rail System Summary FY19 Operating expenses are over $14/mile at 4.5 boardings/mile or $3.23/boarding/mile (note: "revenue miles" so might not count "out-of-service" trips to the maintenance building). Assuming TBC has an average of 3 boardings per mile (2/station avg, 2/3mi avg per trip), that would be almost $10/mile operating budget to still be cheaper than light rail. That is $1M/cayear at 100k miles per year. I must have done my math wrong, right? Even I can't believe these numbers. Please help. Perhaps the value of dynamic-demand? Perhaps Phoenix is an outlier?

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I found the document containing "Phoenix Light Rail System Summary FY19" Operating expenses referred to above here:
https://www.valleymetro.org/sites/default/files/uploads/event-resources/200498_fy19_transit_performance_report_tpr_accessibility_v3.pdf
Based on calculations of numbers presented in chart, the rows below "Vehicle Revenue Miles" are all per mile units. They actually pay out more than 3.4x what they collect in fares. When compared to bus or paratransit, light rail is a good deal. But when compared to the estimated costs per passenger TBC has provided, they will collect less than public transport in Phoenix and still have a profit.
How is it TBC can be better than subways and light rail? Here are a few reasons:
Dynamic Demand -- Subways and Light Rail run on a schedule so they can be predictable, and riders can time it to where they don't have to wait long which improves ridership. This causes it to cost more per passenger where ridership is low (e.g. time-of-day, day-of-week, and/or location). TBC tunnels will adjust the number of cars in the system based on passenger demand, since the cars only show up when a passenger is ready to travel. An empty subway car or one with just a few passengers is going to cost way more to operate than a Tesla with only a few passengers.
FSD is closer for tunnels -- Full Self Driving is even closer to reality in a more controlled environment such as a TBC tunnel system. Look at Waymo's self driving robo-taxi fleet in Phoenix. If they can do it on open roads, why can't Teslas do it in a controlled environment? This will reduce staffing costs due to not requiring drivers.
Maintenance -- Teslas are going to be much cheaper to maintain since they are able to take advantage of the mass production car maintenance network of service centers, mass produced replacement parts, car washes, detailers, vinyl wrap installers, etc. Subways, light rail and trains are extremely expensive to maintain. They require specialized buildings with tracks going in and out for every train being maintained at once. Specialized equipment and unique parts which are produced in low volume and highly expensive. Specially trained and highly paid mechanics who may sit idle for hours when nothing needs to be done. They even require vandalism repair staff on hand!
Storage/replacements/leveraging investment -- Teslas can be driven out of the tunnels and put into a parking structure for storage. They can be repurposed on highways as rentals during off hours, and sold used when fleet is refreshed. They can be driven from one TBC system to another on highways or car carrier trucks to another to balance load if one system is expecting an unusual amount of peak load (e.g. a conference, sporting event, etc.). You can't do that with subway cars and trains, so you either are overloaded beyond capacity or you have extra trains that do nothing but collect dust for those few occasions where extra capacity is required.
More routes: Subways and light rail are restricted to main routes due to cost of infrastructure and station size requirements. TBC can pop up in any parking lot to create a station and can route their smaller, cheaper tunnels in places that do not have the volume to warrant a subway or light rail. Just look at the extension to the Vegas Loop requested by Caesars Entertainment to provide transportation to their casino properties from the Las Vegas Loop. It is just one example that will pop up over and over as TBC builds systems in other areas.
Eminent Domain / Public Land Acquisition: So far, TBC has only requested access to public land for underground tunnels. None of this underground area is in use, so there aren't any concerns about requiring eminent domain or giving up public land for a private company's profit. The surface area requested so far (AFAIK) is on private land that TBC has either purchased or is in partnership with the owner. If another tunneling company wants to also tunnel under a public street, they can go under (or possibly over) the TBC tunnels, thus there isn't an exclusive use to TBC. Trains and subways are not exactly the same. Subway stations are extremely disruptive to build if not require eminent domain. Surface areas for maintenance buildings of subways and light rail almost always require eminent domain and/or public land acquisitions.
Bottom line: Mass produced TBCs creating cheap tunnels with mass produced electric vehicles ends up being cheaper to build and operate than any subway system and most light rails. Dynamic demand will increase ridership as passengers do not have to wait as long and are provided point-to-point service. The nimbleness due to the scalability of TBC systems into less volume routes will give it a competitive edge no other rail solution can provide. Cities will embrace TBCs once these characteristics are demonstrated and the public demands it.

Hello! I am interested in heading to Las Vegas with my girlfriend for New Years. Neither of us have ever been to Vegas, and doing this is on our bucket list. I am looking for advice from anyone with insight or experience with Vegas during the ball drop. In prior years, we have gone to Chicago/New York/Denver and stayed at a hotel with a large ballroom for dancing and an open bar with a champagne toast at midnight and an afterparty -- we are looking for a similar experience in Vegas. Honestly, we just plan to take molly and be with each other with the party going on around us. The strip/casinos/marquee DJs & artists aren't all that important to either of us. Affordability is the primary variable (we aren't too poor but grad school is expensive). What are the best and most affordable hotel/flight bundles I should look into? Thank you in advance for any insight, I don't know what I am doing and I am trying to surprise her.
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This is awkward for me to say, and it isn't that important, but my girlfriend also mentioned that she would enjoy topless dancers like we experienced together in Chicago -- she wants an "adult" experience (I don't understand her but I love the shit out of her). Fuck, I am going to marry this girl.

Ok It's Time for my . . . Annual Pre-Burning Man Rant and Predictions!!!
After 22+ years of attendance, I have watched this festival go from what was described by Wired Magazine in 1997 as, "what the internet would be like if it was happening in reality" to 2020 where, "What? In reality, this festival is happening on the internet" ?!? What a serious head fuck . . .
So strap in or strap on and get ready for disappointment . . . like virtually everything in this virtual world right now.
Here goes this year's Virtual Rant!
PREDICTIONS
The Virtual Burn is going the be everything you think it could be . . . an underwhelming and depressing reminder that you are not going the real Burning Man this year.
While it is still better than nothing, nothing is an extremely low bar. Get ready for a clusterfuck of 8 separately-produced interpretive video game dreamscapes, made by skilled teams of programmers eager to prove that their world-building technology will be able to make future financial investors a shitload of money.
Burning Man 2021 is a 50/50 chance at best. 2022 is not looking that great either. Between The Org burning cash on side projects, the FEDs wanting to crack down hard and the Bureau of Land Management clearly pretty fucking stoked that they did not have to deal with the whole shitshow this year, it's going to be an uphill battle for the festival to return.
Huge changes will need to be made.
Those few gluttons for punishment who do decide to go to the playa this week will be treated to Burning Man without the Burning Man Experience.
It will take all the hard work, organization and preparation for survival in the middle of a harsh desert environment for a week of Burning Man . . . just without the Burning Man.
If there is one silver lining of the event not happening this year, it's the fact that I don't have to pack up my dust covered Burning Man bullshit from last year, drive 19 hours, then have to smuggle drugs inside my ass to make it past the BLM rangers just go camping in one of the most fucking miserable and inhospitable places on earth.
Without Shirtcockers, Megaphones and Massive Thumping Soundsystems, it's just a bogus camping trip in bad weather with a shitload of cops.
This year we will NOT be seeing the usual post-Burn MASSSIVE FLOOD of social media posts from Burners who lost their nice $60 water bottle/container somewhere on the playa, often accompanied by a story of why this particular water container was of importance because it has a strap on it, followed by a brief description of unique camps stickers on it and a photo of said missing water bottle/container. In fact, while we are starting to think about cutting costs -- How about lost and found stops giving a fuck about your overpriced water bottle. You lost it, Becky . . . let it go. You spent 20 times More Money on Cocaine for the week than the price of your fucking stoopid-Smart-Bottle-container.
THE VIRTUAL BURN
This year’s Virtual Burn brings about more questions than it does answers.
How will Shirtcockers express their hatred of pants without a Burning Man? In a virtual world, they become no different than unsolicited dick pics.
How will Artcar Owners be able to swing their metaphorical dicks around without their Artcars booming Deep House music to show the world their girth. Sure, you can build one in the Minecraft world for this years Burn . . .But lets face it: No one is gonna be like "Who did that 3D CAD drawing, I totally wanna fuck them!"
What will all the Assholes with Megaphones do without Burners to heckle?
Without handheld amplified audio devices and wide-open spaces, they become no different than Internet Trolls.
How will Hippies on a Vision Quest be able find their spirit animal online? Without a guided shamanic ritual and Temple to burn, they become no different than someone playing Animal Crossing.
If there is no moop or trash to clean up in a virtual Burning Man how can Moop-shamers be able to prove to campmates and others that they are better at "doing Burning Man " than everyone else? In a virtual world they become no different than a Sarah McLaughlin Green Peace commercial.
How will Dooshbonnets and Dooshbags be able to gain followers on Instagram without the giant Robot Heart to climb?
How can they show the world that they not only have braved the pool of Piranhas chomping for position for line, negotiated past the all-seeing and all-knowing doorgirl with a clipboard, proving that they have climbed both the social and physical ladder to reach the top of the Robot Heart, so that they may look down upon the lowly dancefloor with both spite and pity for the unwashed masses who where not able achieve such greatness.
Without this accomplishment, they become no different than average Twitter users vying for Celebrity attention.
How will Burning Man DJs be able to disappoint us with poorly executed timing and bullshit Michael Jackson remixes? Without huge Soundsystems to bang out the worst in modern electronic music, DJs just become . . . The SAME TERRIBLE DJs just now on Twitch! #playatech #Djstreaming #Djsofburningman
Although each Virtual World must have been an amazing feat of programming in its scope and size, it kinda feels like a huge project that was done in a short amount of time. None of the Eight Worlds, in any way, reflect the typical Burning Man experience.
However, there are a few non-official super realistic Burning Man simulators out there.
By far the most realistic experience has to be the "Getting Out More This Year" Simulator.
The player is welcomed to a rich and tangible 3D World of Chris's DopeAss 70s RV, which is camped way out on 4:30 and H, where your avatar can spend all day and all night doing fun things like Ketamine, or other colorful interactive game play such as snorting Ketamine, and even interact with the virtual Chris’s chat box and watch his avatar do Ketamine.
Other game play options include doing Ketamine, talking about doing Ketamine and also doing Ketamine.
The more days and nights spent doing Ketamine, the higher the score! If you want to experience what a typical Burner really does the whole week, than this one is for you!!
Then we have: "Let's Go Party" . . . the online multi-player game where the objective is to get your group of more than 6 Burners to try and leave camp, and all go out to party together.
I did not have much fun playing. I was never able to leave the front of camp. 14 hours of game play later, Brenda still needs to go back for chapstick and Ricky can’t find his bag of blow. Then once Brenda arrives ready, Kaleporia is cold and needs a scarf. Darkwad David is going back to get some blinky lights for the 3rd time. Now Timmy can't find his cigarettes . . . Fuck.
“ManBun Boyfriend”. In this first person POV game, you (the ManBun) has little to no control within the game, with only a single "Ok, Sure" button to navigate within the world. The game play opens as the player is dragged out of bed at 6 AM by the onscreen girlfriend who takes you (the ManBun) on an treacherous journey of sunrise yoga classes, self help lectures, think and grow rich seminars, yoga, positive affirmation workshops, mindful guided mediations, yoga, healing arts ceremonies, wellness and well-being talks, yoga, vegan lifestyle in the new age conferences, yoga, mindful-and-wellness-group-chat and also yoga.
Extra points if you can score a selfie in front of the Giant BELIEVE letters!!
After 8 grueling hours of game play, it simply flashes a screen where girlfriend says "I'm Tired", and the “ManBun Boyfriend” simulator then restarts game play to opening sequence.
“DJs Girlfriend”. This simulation offers a similar experience to “ManBun Boyfriend”. However, in this first person POV game, you (the DJs Girlfriend) is invited to Follow "Dj GlockTrigger" on a dubstep-and-monster-energy-drink-filled adventure as you (the DJs Girlfriend) is rushed from empty dancefloor to empty dancefloor, while picking up extra points if you can find him a "line of blow". After 12 hours of game play the screen flashes "Hey babe I'm gonna go drink with the boyies" and game play is reset.
THE RANT
I am not that great at finance. Obviously. I’ve been to Burning Man 22 times. That should tell you enough about my poor financial / life choices.
But even this burnout Burner can do the math and see that the Burning Man Org is in financial trouble.
Burning Man may need to sell out to save itself. It would not be the first time..
Burning Man "sold out" to the PsyTrance community in 1997. To help ticket sales, the Bay Area was flooded with seriously lame underproduced Rave flyers. Or maybe Dr. Dre can toss in a few million to keep The Org afloat once again.
Or hey why don't we start tickling Elon Musk's balls again, and see if we can start choking on his shaft in return for some sweet corporate demon semen sponsorship.
The Org has already gone pinky finger deep with him. Like when Tesla brought out a full-on Electric Car Expo. That's right, in 2007, at Burning Man, right at fucking Esplanade & 9:00, they had what can only be described as an “anonymous car dealership” from “the green future”, complete with lengthy-worded displays filled with lofty promises of clean energy, infused with subtle corporate propaganda.
In the center of the exhibit sat a life-size solid black plastic model Tesla car.
As well as someone on guard 24/7 to make sure no one tagged or fucked with the stoopid thing. I personally got chased out for drawing a dick in the DUST on the window! All I know is they should have burnt it down or blew it up by the end of the week, but that lame ass mother fucker was still there on Sunday when I journeyed back to draw a dick on it again -- this time with a PAINT PEN. After executing a perfect fat-sacked-choad-headed-donger on the hood, I was once again chased out by rangers, this time with pitchforks screaming bloody murder for my head!!
Fuck you, Ranger Doug! You will never be able to prove that was Me!!!
So Look, it's not the first time The Org spread its asscheeks for a little bit of corporate dick on the side. They also bent over back in 2013 and let Mark Fucking Zuckerberg bring a Giant Golden 'LIKE' sculpture out there. I just hope they did the right thing by the end of week and it was killed with fire.
SO we know The Org is corporateBiCurious. Time to snuggle up, get out of the corporate cocksucking closet and cash in on the fact that this place sold out a long time ago.
Start flirting with attractive corporate entities like Mark Z, the Google Boys, Elon, Tommy Boy from Myspace, or maybe even P-Diddy to toss in some cash to get this fucking party started again!
Yo, Elon! How can we have Burning Man on Mars in 2050 as planned, if we can’t keep it going on Earth for the next 30 years?
At this point, The Org can spread their legs in the backseat of that Tesla and change next years theme to Space-X. I could give a FUCK!!!!! As long as we can keep Old Naked Dudes On Bikes rolling free.
Let some of these cocksucking limpdick corporations like Doritos -- who have already profited from using our Artcars and culture in a their fabricated commercials -- actually fucking pay us money and we will let them shoot a real commercial out there. Have fun pixelating the nipples out of the background actors. I COULD GIVE A FUCK as long as Shirtcockers have a natural habitat to dongslap and roam free. Let Brazzers.com build the Temple! I sincerely really don't care what they do . . . as long as Assholes with Megaphones have wide open spaces to heckle Burners in the Black Rock Desert like GOD intended.
BACK TO BASICS : THE FESTIVAL WILL NEED TO RESEST
Maybe The Org will stop fisting themselves in the burnhole with all the Cultural-Direction-Bullshit and get down to brass tax here.
They have spent years trying to market the festival as a family-friendly-non-offensive-all-inclusive-experience for the suburban upperclass while still catering to the super elite.
We need The Org to provide the DPW and Tickets . . .
Not for Cultural Direction, or Large Scale Art Funding Circle Jerks, Abstract Charity Causes, International Involvement, or any of the Meaningless Feel-Good Propaganda tools they use to control the image of the festival!
The number one focus from here on out needs to be the festival itself taking place once again in Black Rock City!
This defacto-defunding of The Org is a blessing. Look, when it comes down to it, it's not about the lame fucking themes each year. It's about the Burners who come and contribute to the festival that makes it special.
It’s not about overpriced art grants, or Rich-Dick Theme Camp placement priorities. It about the shitty unofficial un-themed camp at 7:00 and J blaring Discotrance music on a distorted soundsystem while giving away room temperature margaritas!
I could give a fuck about all of the elaborate expensive blinking bullshit! Cuts cost! Make the Burning Man effigy from toothpicks for all I give a fuck. None of that shit really matters. The spirit of Burning Man is in the person giving away ice cream from a cooler out in deep playa on a hot afternoon.
The soul of the festival is in Old Naked Dudes on a Bikes rolling free across the desert!
The heart of the festival is the Nightmare Hippy Chick on Acid rolling around in the dust, screaming about her spirit vegetable.
Believe me if The Org had its way, Burning Man would be nothing but Transformational Mediation Seminars, Yoga Classes, Ultra Overpriced Sculptures, and TED talks about how to get rich quick selling a new type of investment portfolio.
I am perfectly happy with the crappy bars and half-assed theme camps that are there just to have a good time. We don't need The Org's unique brand of new age capital-elitism bullshit.
They have clearly dropped the ball on the Cultural Direction for years, and the less they steer the ship, the better, cuz we have already washed up on the rocks.
BULLSHIT CLICKBAIT
“Top 10 Burning Man Pictures You Must See To Believe!”
And once clicked, sure enough it’s nothing but a bunch of super basic-ass photos of some super-hot-Coachella-swinger-couple at sunset in front of the most gentrified “OMG I need to get a selfie in front that to show my followers on Instagram” artwork on the playa.
You already know exactly where these fucksticks took the stoopid photo is front of, OF fucking course it's in front of the BELIEVE letters. It’s Basically the "live, laugh, love" of playa art.
Really, I won't believe this ?!
What I won't believe is that their relationship is going to last beyond next week . . . cuz there’s a 90% chance they are gonna join the wrong gangbang at the Orgy Dome and suddenly someone is not happy about the amount of buttfucking the other one received.
Thanks Business Insider Magazine for exposing the public to the wild and crazy world that is Burning Man. Now every fucking Chad and Becky from Wall Street is trying to come here to get laid. "Bro if I was there I would bang so many Hot Chicks on top of those letters" . . . "OMG I LOVE those Letters!! We are SOOO going to Burning Man to meet our future husbands <3."
How about 10 REAL photos you won’t believe?
Too bad the cameras weren’t there to snap a picture of the guy who took a shower with a fat chick and midget porn star!
It’s a shame no one from the Daily Mail UK was there to catch video of the guy who was tripping his nuts off and could not figure out how to unlock the door of the porta-potty -- escaping only by busting through the plastic roof and climbing out the top several hours later.
Or how about that chick at the meditation camp that was able to summon a higher power of consciousness and transcended the spacetime continuum for a short/infinite amount of time!
Where the fuck was BoredPanda.com to catch a photo of the person who was hit with a rubber dildo when it was carelessly thrown from the top of the Space Pirate ship into the Mayan Warrior crowd.
Now That’s some real stuff that happens out there that I would be happy to clickbait on!
THERE WILL BE SOME CHANGES MADE
The Large Scale Art:
Instead of funding massive installations that end up being resold to casinos on the Las Vegas strip, why not treat them like large Rich-Dick Theme Camps -- give the Installation Artists 200 DGS Tickets, and in return, these assholes will be happy to spend shitloads of money on blinky light towers or whatever, just so they can lock in those sweet sweet reserved tickets for themselves and their friends.
The Tone:
The Utopian Blinkylight Dreamscape has been cool for the past 16 years . . . Buuuut . . . it has gradually fallen out of touch with the world around us.
For far too long, The Org has ignored camps or underfunded art that could be perceived as dark or controversial in any way, shape or form.
Yet again, another example of their Cultural Direction Tactics to market Burning Man as a blinky-light-mickey-mouse-Epcot-Center for wealthy-business-insiders-and-celebrities featuring a safespace-family-oriented-wholesome-body-wellness-green-living-environment for social-media-influencer-photo-shoots.
Burning Man has NEVER been a Safe place!
In 1998, I witnessed a beheading by guillotine at the Opera Performance that was so realistic I spent the next 5 hours (still frying balls on acid!) convinced that Billy Graham was right about this place being a Satanic death cult that would bring about the end of the world.
IT WAS DISTURBING!
If the Barbie Death Camp incident at last years’ Burn taught us anything, it is that there clearly need to be risky and controversial works of art at the festival.
We can't be having pussy-footed Australians throwing temper tantrums like little punk bitches CUZ they don't like the way someone put Barbie Dolls inside an oven!
Why did that do-good-koala-humping-limpdick-ASS-licker think it was OK? Well . . .The Org has shoved the narrative that Burning Man is strictly "good vibes only" down our fucking throats so deep that we finally gagged from it.
Why the fuck was that guy even there? Well, he clicked on the Business Insiders’ “Top Ten Burning Man Photos You Must See To BELIEVE” and thought it was gonna be nothing but butterfly sculptures and Instagram Models in front of giant letters.
No Kids:
Yep. Sorry Minecraft Burners, but you are gonna have to wait until you are 21 to come to this party!
Renegotiating the insurance policy as an over-21 festival will save The Org millions and millions of dollars.
Out of 80,000 people, less than .05% are under 21 . . .yet we have to check IDs at every fucking bar !?
Every year the gate gets closed down and no one can filter in or out because someone asshole can't find their kid. This should be a HUGE red flag !
Law Enforcement uses the fact that minors are allowed at the event as justification to engage in predatory conduct such as undercover stings, camp raids and random tickets for unsuspecting bartenders who forget to check IDs.
Also I am not comfortable with the legal grey area the Shirtcocking and Titbouncing in the presence of minors creates.
And if it ever comes down to nudity versus allowing kids, I am sorry but we can't sacrifice the heart of this festival on account of the fact that you don't want to get a fucking babysitter for the week.
Your kids could give a flying-donald-duck-fuck about Burning Man! You and I both know goddamn well that given the opportunity they would rather play video games for the week at grandma's house then have to listen to Mom and Dad fight at Burning Man all week about who got buttfucked by whom at the Orgy Dome. . .
LEAVE THEM AT HOME!!!!!!
So the rest of us can be free to fuck, drink, smoke and wave our goddamn dicks and clits around whereever we see fit!!!
The Temple:
In the early days of the David Best Temples, they were constructed from the leftover hollows of wooden dinosaur jigsaw puzzle pieces.
It was low cost, recycled and pretty fucking cool!
Last year’s Temple was overdesigned, structurally unsound, and made from rare rustic-oak hardwood and redwood trees imported from China.
Let’s cut costs and just do what those guys from Belgium did in 2005. It's a Very Simple Plan. We get a shitload of old 2x4 boards and fucking Wing It! The Belgium Waffle House would have made a perfectly good Temple.
Garbage Dumpsters:
Yep, that's right. In the future we will have dumpsters at Burning Man! All the Survivalist and Moop-shaming Burners say it will destroy the festival. Guess what, Burn Nut? It's already common practice for larger theme camps to rent dumpsters that are emptied at the end of the week!! It's been going on for YEARS! So what?
Theme Camps will now have to pay a dumpster fee and there will be strict rules around any public dumpsters. Believe me The Org will provide the minimum amount possible to accommodate the BLM. It won't be nearly enough dumpsters for everyone to just toss all their trash, recycling and extra bikes into.
Don't worry, Radical Self-Reliant Survivalist Burnertypes, other people will still have to suffer packing up and dealing with their own trash on the ride home. Moop-shamers rejoice! You will definitely still be able to shame people for mooping and not cleaning up, if not even more so now. I don't see why we can't be Radically Self-Reliant by having dumpsters on site. We will still Leave No Trace, while leaving one less thing for surrounding communities to bitch about.
Build the Wall !!!
Ya fuck it! Build the Wall. So what? Honestly, it will be more aesthetically pleasing than that fucking orange fence. And if that is what the Feds want, that's cool with me -- as long as The Org gets to choose who does Security!
Thank fucking god we are not doing Burning Man this year.
With the world on fire all around us, it seems a bit tone-def to hold a giant rave utopia party!
I, for one, will be enjoying the week indoors under air-conditioning and rolling around in the heaps of cash I am saving by not going. I’m not attending a single workshop to expand my consciousness, not giving a single gift to anyone, and not being radical or self-reliant in any way.
Fuck your Virtual Burn.
I am Zapper Jones. I will see you in the Dust again . . . Sometime Somewhere in the Future!

Rachel Schneider
ENG 477
Date 1/11/2021
Marsha Blackburn
A Writing Portfolio
I want to write my own fiction stories one day; I have had a book or two swimming around in my head so I will put the computer to good use and get that typed out one of these days. In this instance I chose my 5 stories and even though one is a marketing inquiry I had fun writing it, so here are my things and some background some of them.
Resume: It is a basic one because my photo ones were not particularly good, and this is an honest resume besides the ones I made for class and I did fudge on those.
Cover letter: I made up the cover letter though there is a penguin Books but it is always fun to use your imagination!
Hike with Drew: I got the concept from a Writer’s Digest and entered it into a contes I never got a response but good practice.
Short Story Vegas: Was one I did for another class but in here I changed it and the story was much better the second time.
Marketing Flyer: This was fun to do those are stock photos of the dogs and squeaky toys, but I like Pit Bulls and dog toys are fun as well.
Scott part 1-This is a story I am working on with another writer, warning its very sexy and some naughty words are in there as well.
Writing Samples: I made these three samples up one day because as I have looked for writing work, I have seen people want a sample of your work, so I came up with these.
Rachel
Schneider
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3867 Houghton Ave Riverside CA 92501 📷
951-743-8911 📷
[email protected] 📷
Rachel Schneider 📷
Rachel7Tori-Twitter 📷
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Objective
To get a career going in the fiction/short story writing industry my imagination can run with any scenario and to write is to live.
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Education
Bachelor of Arts in English | Grand Canyon University
2017 – 2021
Took 15 different writing courses, creative writing and even two fun marketing classes all to polish up my craft. Carried a 3.0 GPA and did the courses all online as well.
No Degree Obtained | Riverside Community College
June 1994 – December 1996
Took these college courses but did not finish got 32 Units of Child Development Courses though which is what I was going for
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Experience
Cafeteria Worker 1
2008 Currently Employed.
Cook, Prep, serve food in a middle school setting, also clean, count inventory and do next day prep, cash handling and POS register experience.
Bell Ringer | Salvation Army
November 2007 – December 2007
Rang bell and collected donations for the salvation Army in front of various stores during the holiday season.
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Skills
Food handlers Card
CPR First Aid certified
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Grammar Proficiency
Spelling Proficiency
Can work from home
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Activities
Have good use of social media and can help update or bring in new followers with my creative writing side. Have a Reddit account as well with 30 stories up on that site. Can speak a little Spanish and Hebrew as well.
951-743-8911
[email protected]
3867 Houghton Ave Riverside CA 92501
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Rachel Schneider

Writer

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Penguin Books

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Dear JENNIFER MCGREGOR,

1/21/2021
Jennifer McGregor
Fiction Publisher
4587 Tropicana Rd.
Las Vegas NV 89102
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I have included my resume for the short story writer for young adult novels. It has been a few years, but I currently work in a middle school, so I do see all the angst and sass that goes with being a young teen. I do hope my writing samples can help me move to the top of the list. I look forward to working with Penguin Books and letting kids know being a teen is hard at first, but it does not last forever.
Sincerely,
Rachel Schneider
Rachel Schneider
3867 Houghton Ave
Riverside CA 92501
It had been a long cold winter Drew and I could not get out for a morning hike till today. Being 75 degrees, we did not have to wear many layers. He is an extremely sweet inquisitive boy who always asks a lot of questions. Why does moss grow on the north side of trees” he asks? Its times like this when it would be nice to have my husband here, but he is overseas where the work is. “well, it’s not just the north side it’s on the shadier side because that is where the moisture is.”
On we went looking at snails on the ground watching the deer pass by along a ridge. Being quiet as to not startle them. “Mom he whispered it’s a bunny den they are coming out for food, he leaves a few carrot and lettuce scraps from last night’s dinner. I walked down the path and spotted some glorious Blue Jays and a Downey Woodpecker. “Listen Drew the woodpecker is getting the bugs out of the trees.” My sweet Drew was staring at the Bunnies, they are cute and fluffy after all. We followed our path down further after the bunnies went back to the den.
The skies were getting cloudy, so I hoped the rain was not going to come back. Though the weather report said there was a chance. My little explorer with his school uniform on was undeterred, I wish I could wear shorts on a 75 day and not be cold, it is always nice to be young. Walking along our path we spot some squirrels running in circles around the tree. “Why do the chase each other like that” Drew asks. “Maybe it’s a game for them like ring around the Rosie.”
On we trek to our favorite stream where the deer family are taking their drinks. I tell Drew we cannot skip stones right now we do not want to scare them. We look through the grass for more of his favorite bugs, saw some worms just below the dirt by a tree. Looking up we see a big spider web being made between two branches. The crows were making their calls in the distance. We are finally able to skip our stones in the stream. He gets some great skips going, and we collect some new rocks for our little garden back home.
Walking past the stream we climb up the embankment and up along the ridge where we see a Fox off in the distance. He or she walks the opposite direction we are going so it is a relief we can continue to the clearing. Where there are more bugs, rocks, and Bunnies. We pass the Deer family as they run up the hill to were, they mostly frolic or maybe they live up there. We stop for a snack of Apples, Almonds, and some cheese sticks. When we were finished Drew put a couple of slices in his pocket to feed the Bunnies, I am sure.
“Mommy we’re getting to the clearing now we can see the Bunnies and the last time Daddy, and I were here I got some neat rocks too.” Drew told ne enthusiastically, I did love his passion for nature, though again my husband is much better at the nature stuff. I am a pastry Chef ask me about desserts and I am your woman, about why moss grows on trees and hello Google. Since Dad is unavailable, I step in and let him explore and see the world outside of the house and off the screen.
It is just another half mile and it is on to the clearing. He starts to pull me hand a little harder I know he is excited. We pass under the tree I glance up and see the Fox again. Then we stop and see “Daddy home……
Name: Rachel Schneider
Course: ENG 361
Date: 4/14/2020
Instructor: Debbie Graves
One Week In Las Vegas
The countdown started Friday at 2pm I got the week off from this thing I call a job (just over broke). The car was packed, it was time to hit the road. The traffic was average and climbing the Cajon Pass was not that bad. I stopped in Baker to have my favorite meal at Bob’s Big Boy, the chili spaghetti, no onions. After making my way back on the highway the traffic picked up going out of Baker, through to Primm and Stateline. I had to stop for gas at Whiskey Pete’s, so I also went in and got some snack goodies. My favorite trail mix and some cheese potato chips because vending machines are too expensive. The road was beckoning so off I went, traveling through Jean is always nice, not much to see. A prison, a few remaining casinos, some outbuildings, and a truck stop. There slogan was always fun 40 smiles closer than Vegas. You can get bored so be sure to pack some music you can have your own car concert. “I’ll face it with a grin I’m never giving in, on with the show” (Show Must Go on by Queen)
Finally, the Vegas skyline is in sight, the lights are not on yet, but they will be needing to navigate around the strip. I do say a few words the terrible drivers. This vacation was so needed my job is crazy, my kids are older now and do not need mom around anymore. Off they went to grandma’s house and I booked the week at the Delano, it is attached to the Mandalay bay so perfect access to all the fun of the strip, and just enough luxury to not look cheap. Getting the valet to take the car I check into my genuinely nice room I have a great view of the Luxor light (that comes off the top of the hotel) and the Excalibur. Now off to indulge in that genuinely nice bathtub and get some overdue reading done. My bathroom with a view has the Luxor light and that is the brightest light on the Vegas strip it comes right out of the top of the Pyramid shaped hotel. A brightness of 42.3 billion candela, you could read a paper from 10 miles straight up if you wanted to.
Once I was well soaked and finished with my chapters it was time to find something to eat besides my snack foods. After cruising the room service options, I settled on some Mexican food of chorizo and eggs with nice corn tortillas. That hit the spot so with the extra energy it was time to get out for a stroll of the property. The indoor pool is nice but small and I want to soak up the sunshine and get some exercise so I shall hit the outdoor pool tomorrow. Back in the lobby I grab those ads for things to do in the city so I can plan out the rest of my trip. There are thousands of things to do in Vegas. Do not be disappointed if you do not get everything done, that is what the next trip is for. I have a beautiful week and I want to have a good time and not have to wait for anybody, I can do what I want. I got those and cruised up through the lobby and toward the casino on my way there I saw a sign for a food and wine festival. With that guy Zac from the travel channel. Thinking hmm I did not know he was interested in food or wine. I went down and found my favorite penny slot game Lucky cat. After 15 minutes I came out putting 20 in and winning 500, so I called it a night and went to the bar to catch a hockey game and grab a fun fruity drink (I like tequila sunrise, (Tequila, grenadine, and cranberry juice). As I am rooting for the Golden Knights (local Vegas hockey team) I looked over to my left and there was Zac from the travel channel, and he likes hockey too this is awesome, and I am trying not to be a fan girl.
The game was in intermission and the Knights were winning so it was time for a new fruity drink so this time I turned around to get back to the bar and bumped right into Zac, boy was my face red. After some apologies and an offer to buy my next fruity drink (a Strawberry Daiquiri) it was a yes and I spilled that I was a fan. He told me he does have an interest in food and wine not just chasing ghosts with his crew. We had some great conversation and when the game came back on, we both sat in the booth cheering the golden knights to their victory. Now I am buzzed and standing up was going to be fun, but Zac was a true gentleman and helped me to my feet. He offered to buy me dinner. The Taco Hut was a good place the tortillas were fresh, and the company was so cool. The conversation turned to food, wine, travel, and some stuff about me. The midnight hour rolled around, and Zac had an early morning, so we said goodnight, but he was staying one floor above me, so we agreed to go to the diner in the lobby for breakfast or brunch. At 10am I was enjoying my company and this great stick to your ribs breakfast (scrambled eggs, sausage, hash browns and some great watermelon) The food offerings in Vegas are so varied you can get everything from a hot dog and beer for 1.99 at the Orleans, to a 5-star meal at Caesar’s Palace the buffets are great too. Although sometimes you want a nice sit-down dinner.
The conversation was effortless the attraction was deep. We made plans to see each other again after the food contest he was judging was over. Saying goodbye was a bit hard but the hand holding was sweet and made me feel like a schoolgirl again. After saying goodbye and I did watch him walk into the convention hall I went back to my room to plan out the rest of my day. I chose a tour of the Mob Museum, they say that Vegas was built with Mob money, but it was a Mormon founded town that later Hollywood discovered. Then many people in Hollywood who were well connected (such as East Coast mobsters) financed Bugsy Segal to build the Flamingo Hotel. As I was putting my shoes on, I got a knock on the room door and as I opened it, I got some flowers (pink roses) and an all-access pass to the food and wine festival courtesy of Zac. Let us just say the Mob Museum can wait for later I got to go to a food and wine festival and spend the rest of the week with Zac. “hi Zac thanks for the flowers it was sweet of you to remember.” He said, “It’s always right to remember a ladies flower preference because that’s the right thing to do.” Smiling the rest of the day I meet other travel channel celebrities and got to taste some great foods and many different wines. The food and wine offerings at the hotels and restaurants are varied, the Las Vegas area have become very international, so the varieties are endless.
The week went by in a blur of food, wine, conversation, and some sweet dates. I never thought I would get over the break-up that happened the week before. Getting a private Vegas tour was something completely special. I did get to see the Mob Museum, Mandalay Bay Fine Art Museum, seven magic mountains, Pinball Hall of fame and a private dinner at the food and wine festival. My days in Vegas were down to one. We had reservations at Rivera right here at the Delano the view is amazing, the food is impressive with Italian and French offers. “I have had a wonderful time this week Zac thank you for mending my broken heart.” He looked at me for a minute and said, “it’s been a pleasure to get to know you and I would not mind visiting your hometown, you always have a reason to come back to Las Vegas. The next food and wine festival is around Christmas, this one will include chocolate.” Hitting the 15 early the next morning I have visions of Christmas, a pass to the food and wine festival, also a brand-new relationship to take back home with me.
The End
When writing a short story, you want to keep it from rambling and have enough details to keep it fresh. When your reader gets into the story you want them to feel like they are there with you, going to the food and wine festival, on that hike through the seven-mountains or touring the mob museum. The details are the thing to see and make sure to watch out for punctuation and common language. An average short story is within 6,00 words or 24 pages. If you wanted too you could go short-short story and that is between 500 and 2,00 words. That comes out to be 6 pages (Minot, Steven Ch. 7 pg. 41), talk about short stories. The story is all your length and style matter as much as how you want it to come into focus.
Minot, Steven and Theil Daniel Three genres the writing of literary pose, poems and plays Ninth edition Pearson Publications 2012
Bouncing Dog Toy Emporium
August 18,2019📷📷
24755 Holly Grove Way
Brookings OR, 97415
Dear Dogs, Rule the World
I am Rachel Schneider from the Bouncing Dog Toy Emporium we make extra bouncy dog toys for our furry friends. We investigated different marketing companies and choose you to do our direct to customer marketing. The way the website is set up the customers can get the product’s directly from you is easier than a multi-level marketing plan. The distribution of Bouncy Dog Toy will be a one level channel, we will provide the toys you market, and we sell them. I would like to get some videos of our company dogs Mac and Stella playing with the toys so you can post on the website. A link for the company can also be included so the consumers know where the toys came from, what they are made of and any other facts about Bouncing Dog Toy Emporium.
Sincerely, Rachel V Schneider
Mac and Stella company dogs and testers 📷
📷 📷📷 📷A sample of our products, our bounciest toys.
Scott’s Story Part 1
I am Scott Thorn, and I am going back to WDU for the first time in 15 years, I went here for a year but after I came out as gay there really were no gay dudes. I am all men but yeah lesbians were all around some BI guys but no real gay dudes. I went back to the mainland and attended Preston University I majored in administration and minored in Literature. I did at one point in my life have a girlfriend and wanted to marry her, but I could not quash the gay lifestyle. That part of my life is over and now the old school offered me a counseling job, have not done this in a while. I get to help students toward there after college career.
I sit here on this boat and keeping an eye on my 75 Triumph I have some nerves, but it is mostly about seeing this place again, so as the boat pulls up, I get my bike going and make a stop at my new on campus apartment. Its west facing because I like sunsets more than sunrise, so I did not know it needed so much work. I have some handy skills but a little at a time. The kitchen is decent and so is the bathroom. The floors will need some polish and the deck needs to be stained, this is a duplex, so I hope the neighbors are quiet. It is furnished and done nicely so I cannot complain too much, but back on the bike to see the Dean.
I get my bike set with the kill switch and walk up the way to the Admin building, I am pretty much the only one dressed. I am wearing my good black jeans and my dress shirt, in my favorite color Maroon. I do remember this place was obsessed with sex so I will stick out wearing clothes, as I enter the building at least more admin people are dressed. Miss Grant the secretary shows me to my new office, its spacious much bigger that my last one at Preston where I shared a cubicle with another person. I have files from past students and current ones, so I started filing them when Dean Kane walks in, booty shorts and a tank top. “Welcome back to WDU Scott, we look forward to seeing you succeed you come very recommended.” I could hardly concentrate because this Dean was hung but I persevered and said, “Thank you sir I look forward to helping young students find there after WDU careers.”
After he left, I had to get my rise to settle then I continued filing and looking through some files. Clarissa Love that was a name that got around even all the way to Preston. I think she does the Jax in the bedroom or something like that. I started looking around and thought I need some life in this office so I asked Miss Grant about decorating and she said I could do what I wanted but no painting, so I went to town and checked out a flea market. I found some pictures of the beaches of Canada, some old homes in the area and a few movie posters from Rocky horror Picture Show (it is my favorite). The flea market said they will deliver to the school tomorrow so I told them I will be there at 9am.
Now with my day done I get to the store to buy some groceries and realize this place uses sextons and I was down to my last few, so now I will need to exchange but thankfully a bank is nearby so I can get some of my mainland money exchanged. I pull up to my new pad off load my few groceries and notice some other tenant left beer in the fridge, talk about luck. I got the beer went to the deck and watched the sunset over the sky. It was going to be new here, but I needed a fresh start after getting dumped and losing the job because my ex was in upper management, never will I do that again. I will find someone who does not work in the school system. After I ate a roast beef and cheddar sandwich for dinner, watched some cooking shows it was time for bed. As I was brushing my teeth, I heard the neighbors having sex. Oh, goody they are not quiet. hope they do not have super energy either. Tomorrow is my first full day and I have decorating to do, fantastic they stopped, that is the thing with us older people we do not fuck like bunnies anymore. As far as I know the neighbors are lesbians so who knows.
Sample 1- If I try my hardest, I could muster up enough courage to ask the prettiest girl in school to prom. I had a suit; bolo tie and I will shine my old boots up. The thing is my courage is not as strong as my best friend Nick, now there is one brave dude who just asked the girl I wanted to go to prom with and of course she said yes. I gather myself close my locker and put on my best smile for them both. Nick and I high five and I hug her, trying to be genuine but it is hard. I head to my Social studies class and sit down next to Megan she looks at me with some concern I tell her what happened, she then asks me to Prom…...
Sample 2-Wishing I did not have to be here I sit at the back of the funeral and think about my old high school principal. I grew up in a small town and everyone knew everyone, we only had one school and you went there for kindergarten through senior year. After my graduation I packed up my old car and headed out to what I thought was the real world. Living in a bigger city only helped spur my loneliness so who says you cannot come home again, well Mom for starters because I abandoned my family, I am not welcome at home ever again (so tired of her drama), so I am staying at Principal Mason’s house yes, the same principal that I am at a funeral for I held her hand as she lay there succumbing to cancer……
Sample 3-If you really want to get over a breakup getting back on the horse will help things along. I thought that too seven lousy dates ago so here I am on date number 8 and I am not seeing any birds singing or rainbows in the sky. He steps away to take a call he is a particularly important lawyer after all (I need to fix my picker) after he comes back, he says it go time the jury has come back so off he goes. I finish my drink and head back to my brownstone close by, I pass the new chocolate shop that just opened, and I get inside and see chocolate heaven. Looking around I do not see him at first but there he is my old college lab partner Sam I just saw a rainbow…….

[PSYCH BUT FASHION] Hi everyone, I'm back with some more shopping research:) In this post, I draw parallels between casinos and retail stores - they both use similar tricks to keep you inside for as long as possible. Enjoy the read!
1. THE GRAND PRINCIPLE OF 'PLAYGROUND' CASINOS
Have you ever wondered why casinos are so spacious and grand? New ones built in the early 2000s are constructed according to the 'playground' (luxurious resort-like) principle. It aims to create a festive holiday feeling with entertainment, installations, art, high ceilings etc. This makes you enjoy the experience even beyond playing games so you don't want to leave - it increases the chance that you will eventually place a bet somewhere (Finlay, Marmurek, Kanetkar & Londerville, 2010).
Modern shopping malls use a similar idea to keep you inside - think Harrods, Dubai Mall, Mall of Emirates. Airy, spacious, full of art, installations, and entertainment. It makes you reluctant to leave. More time spent inside = more chance of buying.
2. LAYOUT
You will notice that in casinos, roulette tables and slot machines take up the prime space in the building - they're always the most visible because those are the most profitable games for the casino. You will find poker rooms hidden in the farthest corner of the building because poker is played against other players and not against the house. Apart from small fees, casinos do not make much money out of it because the money is circulating among the players.
In the retail world, poker rooms are sales sections. They will make you go through multiple new collections in order to reach sale - just in case a more expensive item catches your eye and you decide to buy it.
3. LACK OF TIME CUES
Casinos do everything so you lose the track of time, keep having fun and gambling. There are no clocks or windows, the doors are tinted, and the atmosphere is exactly the same regardless of what time of the day it is (Sykes, Gaffney, Sykes & Posner, 2012).
There's also quiet and ambient music - it gets overwhelmed by slot machine sounds and chips clinking together. The music is kept quiet and transitions seamlessly - the reason being that separate songs can provide time cues, which might make you realise how long you've spent inside. Casinos keep the music for atmospheric purposes but make sure you don't focus on it (Noseworthy & Finlay, 2009).
Windows are common in malls to add to the 'grand' feeling; moreover, malls are usually open during the day only anyway so they have less incentive to keep the light out. You will rarely see a clock in a mall though, and separate stores are often windowless to eliminate time cues. Stores also use quiet, ambient, seamlessly transitioning music. Research shows that loud music drives people out of the store so they spend less time inside and buy less often (fun fact: small stores play loud music inside to avoid overcrowding) (Michel, Baumann & Gayer, 2017).
4. SCENT
Casinos often have a signature scent. Fresh, pleasant smell adds to the atmosphere and leaves you wanting to spend more time inside. A study showed that people gambled on slots significantly more when the area was scented compared to when it was unscented (Hirsch, 1992).
Stores use it too - research says that ambient smell increases customer satisfaction, buying, and willingness to return (Gulas & Bloch, 1995).
5. ALCOHOL
Casinos often offer free alcohol. It adds to the feeling of hospitality but the main reason is that alcohol reduces inhibition which leads to riskier gambling (Baron & Dickerson, 1999).
[personal interpretation alert]
Luxury boutiques often offer you free champagne; however, it is less common in the retail industry. It also feels more oriented towards hospitality and luxurious experience rather than control inhibition because the context of a retail store is not particularly congruent with alcohol consumption. Regardless, even small amounts of alcohol can reduce inhibition which potentially increases how much we buy so a glass of champagne could well be a strategic trick. What do you think?
***
I hope you enjoyed the read! I regularly create content around fashion psychology (Psych But Fashion) - if you're interested to learn more, visit my profile where I have links to my social media accounts.
Thank you for reading,
​
BEA
​
​
REFERENCE LIST
Baron, E., & Dickerson, M. (1999). Alcohol consumption and self-control of gambling behaviour. Journal of Gambling Studies, 15(1), 3-15.
Finlay, K., Marmurek, H. H., Kanetkar, V., & Londerville, J. (2010). Casino décor effects on gambling emotions and intentions. Environment and Behavior, 42(4), 524-545.
Gulas, C. S., & Bloch, P. H. (1995). Right under our noses: Ambient scent and consumer responses. Journal of Business and Psychology, 10(1), 87-98.
Hirsch, A. R. (1992). Effect of an ambient odor on slot.machine usage in a Las Vegas casino. Unpublished report: Smell & Taste Treatment and Research Foundation, Ltd.
Michel, A., Baumann, C., & Gayer, L. (2017). Thank you for the music–or not? The effects of in-store music in service settings. Journal of Retailing and Consumer Services, 36, 21-32.
Noseworthy, T. J., & Finlay, K. (2009). A comparison of ambient casino sound and music: Effects on dissociation and on perceptions of elapsed time while playing slot machines. Journal of Gambling Studies, 25(3), 331-342.
Sykes, K., Gaffney, C., Sykes, T., & Posner, I. (2012). Sustainability in casino design and operation:“Green” is good for the bottom line. World Journal of Science, Technology and Sustainable Development.

right so today I went to the mall for the first time since last february and I noticed a tiny little display for a skincare brand called lionesse. it was kind of in one of those enclaves built into the wall with glass in front if that makes sense? anyway I had never heard of the brand and the packaging looked expensive (note: not necessarily nice), so I looked it up.
they CLAIM that their skincare is infused with gems, but like. gems aren’t gonna do anything for your skin? in addition to skincare, they also sell hot hair tools and products.
I’m suspicious for a few reasons, which I’ll list below.
1) the prices are INSANE
they’re legitimately more expensive than la mer or la prairie, but with none of the name recognition. they sell something described as a ‘jade eye wand’ that reminds me of a microcurrent device for $1,750. ALMOST HALF MY TUITION THIS TERM. by comparison, nuface sells a microcurrent device for fine lines all over the face for $150. and I’ve actually heard of nuface.
what’s even worse is what they call their ‘new age syringe’. it’s nearly $1k on their site, but at least one reviewer said she purchased it for under $200. in this mercari listing you can see the nozzle is bare plastic— not very luxe in my book. why couldn’t they add some kind of massage component like many eye serums have? in addition, they have a $3K magnetic mask and a matching moisturizer for $1.5K.
I can totally understand some beauty products being expensive for legit reasons. that limited edition hachiko brush from beautylish isn’t something I’d ever buy, but I see $80 in handpainted japanese craftsmanship as understandable. for the price of one full regime from Lionesse, however, you could have many, many appointments with a cosmetic dermatologist or a plastic surgeon. which leads to...
2) many of their products are supposedly anti aging
we know that anti aging skincare is marked up even higher than regular skincare. someone in their 40s will have more disposable income for wrinkles than a teenager with hormonal acne— and wrinkles don’t go away on their own, as far as I know. there might be some truth to the fact that active ingredients for anti aging are more fragile and harder to formulate than other issues, but I still think the skincare industry takes advantage of womens’ insecurity over being older than 25 and therefore supposedly disposable to society. people are perfectly ready to drop big chunks of change on something that might make them look younger. lionesse is taking advantage of the fact that people are used to spending big bucks on anti aging to make their own even more expensive.
every single one of the most expensive products (even though it’s all expensive, with some weirdly cheap products like a $20 body creme) claims to ‘lift’ or take care of your fine lines and wrinkles. one $1.5K serum promises to make your wrinkles disappear overnight. to me, no single cream is worth that much. just... see a plastic surgeon for non-invasive options. there’s still a huge around plastic surgery, despite the fact that many, many people have done it. I think there should be an even bigger stigma around selling less than an ounce of product for that much money. at least plastic surgeons are licensed.
3) the locations in at least 2 reviews the customers say they bought eye serum from a casino in las vegas (one mentioned the luxor). at least 2 reviewers mentioned purchasing it at malls, one of which was in new mexico. many of the packaging has instructions in french and english, which makes me think that they’re also selling in quebec (I live in maine so it’s literally right there). many, many of the reviews specifically mention salespeople, and impulse buys at vacation spots like new orleans, hawaii and (vivaaaaa) las vegas.
4) the reviews most products have no reviews. for the products that do have reviews, almost all of them are 5 stars with some 4 star reviews sprinkled in. the reviews seem different enough that different people must have written them. I actually do think 4/5 star reviews are real— due to the 1 2 star review I found. in this one review from january of this year, the reviewer says 3 important things. one, she bought it in hawaii. two, the salesman was pushy even though it was way too expensive. three, she doesn’t understand how the product is any better than olay or l’oreal.
that review was also from january 2020, and the most recent one I found. the fact that there’s been NO new reviews on the site between then and now makes a lot of sense because people aren’t going on vacations right now where people typically like to go on vacation— or the places where lionesse stations itself. if most of their sales are in person, offline, they may have straight up not noticed the negative review.
the positive reviews actually mirror the 2 star one perfectly. many of them mention salespeople (‘thanks to the nice young lady’ or ‘shout out to XX at XX mall’ etc), which to me shows that their marketing strategy relies heavily on in person salespeople.
I have a lot of respect for salespeople because they usually know a lot more about the product than I do, and understand why you might go shopping elsewhere. I’ve even had salespeople at sephora whisper to me about a cheaper alternative I can find at ulta (lmao).
however, I really think it’s a bad sign when a product can’t move itself without someone to speak for it. I can read about the moisturizing factors in a face cream, decide it sounds legit and purchase it. lionesse products can’t speak for themselves at that price point because there’s nothing about them that’s actually worth $400-1,500.
SO, WHAT’S GOING ON? initially I thought lionesse might be an MLM, but I don’t actually think that’s true considering an MLM requires the downline to contact people they know in person. there’s 3 possibilities.
1) lionesse is a legit business with a smart business strategy (I think selling to tourists is actually a really smart idea... if you’re not a scammer) that makes superior products, whose worst crime is marking up their products astronomically (name a beauty brand that doesn’t). 2) lionesse manufactures average skincare, marks it up super high and has unaware salespeople who believe the product is genuinely worth that much money sell it. 3a) lionesse is repackaging cheaper skincare (like l’oreal) in nice looking packaging behind the scenes and having their aware or unaware salespeople shill it 3b) the salespeople themselves are 100% complicit and more than salespeople. they themselves repackage regularly priced skincare and mark it up. in either scenario, whenever they’re found out to be scammers they shut that location down. that’s why all their locations are temporary-ish— like mall kiosks and casino booths (?? no idea but let’s assume they’re renting).
what are your thoughts? I remember reading about a similar scam where a mall salesperson gave a sample of a much more luxe product, but the actual product was much cheaper. I couldn’t find the post but a lot of commenters were PISSED after someone posted their haul on the main SCA sub. the important thing to mention is that I don’t think anyone who buys lionesse is necessarily stupid— we can all easily get sucked in, especially when we’re away from home in an unfamiliar environment. I saw a lot of people calling the woman who posted that stupid, or a sucker, which is really mean in my eyes. she already dumped $2.5K on a scam, do you really need to shit on her too?
I personally think the truth is somewhere between 2 and 3– they’re buying a cheap base, mixing a miniscule amount of diamond/turd powder in, and spending slightly more on packaging. I do think that the salespeople may be aware on some level that this is almost certainly a scam, but my best guess is they range from ‘naive’ to ‘super jaded but wants the money’.
do you have experience with this brand or similar ones? do you have a location near you? what’s your friendly local mall skincare scam?

[PSYCH BUT FASHION] Hi everyone, I'm back with some more shopping research:) In this post, I draw parallels between casinos and retail stores - they both use similar tricks to keep you inside for as long as possible. Enjoy the read!
1. THE GRAND PRINCIPLE OF 'PLAYGROUND' CASINOS
Have you ever wondered why casinos are so spacious and grand? New ones built in the early 2000s are constructed according to the 'playground' (luxurious resort-like) principle. It aims to create a festive holiday feeling with entertainment, installations, art, high ceilings etc. This makes you enjoy the experience even beyond playing games so you don't want to leave - it increases the chance that you will eventually place a bet somewhere (Finlay, Marmurek, Kanetkar & Londerville, 2010).
Modern shopping malls use a similar idea to keep you inside - think Harrods, Dubai Mall, Mall of Emirates. Airy, spacious, full of art, installations, and entertainment. It makes you reluctant to leave. More time spent inside = more chance of buying.
2. LAYOUT
You will notice that in casinos, roulette tables and slot machines take up the prime space in the building - they're always the most visible because those are the most profitable games for the casino. You will find poker rooms hidden in the farthest corner of the building because poker is played against other players and not against the house. Apart from small fees, casinos do not make much money out of it because the money is circulating among the players.
In the retail world, poker rooms are sales sections. They will make you go through multiple new collections in order to reach sale - just in case a more expensive item catches your eye and you decide to buy it.
3. LACK OF TIME CUES
Casinos do everything so you lose the track of time, keep having fun and gambling. There are no clocks or windows, the doors are tinted, and the atmosphere is exactly the same regardless of what time of the day it is (Sykes, Gaffney, Sykes & Posner, 2012).
There's also quiet and ambient music - it gets overwhelmed by slot machine sounds and chips clinking together. The music is kept quiet and transitions seamlessly - the reason being that separate songs can provide time cues, which might make you realise how long you've spent inside. Casinos keep the music for atmospheric purposes but make sure you don't focus on it (Noseworthy & Finlay, 2009).
Windows are common in malls to add to the 'grand' feeling; moreover, malls are usually open during the day only anyway so they have less incentive to keep the light out. You will rarely see a clock in a mall though, and separate stores are often windowless to eliminate time cues. Stores also use quiet, ambient, seamlessly transitioning music. Research shows that loud music drives people out of the store so they spend less time inside and buy less often (fun fact: small stores play loud music inside to avoid overcrowding) (Michel, Baumann & Gayer, 2017).
4. SCENT
Casinos often have a signature scent. Fresh, pleasant smell adds to the atmosphere and leaves you wanting to spend more time inside. A study showed that people gambled on slots significantly more when the area was scented compared to when it was unscented (Hirsch, 1992).
Stores use it too - research says that ambient smell increases customer satisfaction, buying, and willingness to return (Gulas & Bloch, 1995).
5. ALCOHOL
Casinos often offer free alcohol. It adds to the feeling of hospitality but the main reason is that alcohol reduces inhibition which leads to riskier gambling (Baron & Dickerson, 1999).
[personal interpretation alert]
Luxury boutiques often offer you free champagne; however, it is less common in the retail industry. It also feels more oriented towards hospitality and luxurious experience rather than control inhibition because the context of a retail store is not particularly congruent with alcohol consumption. Regardless, even small amounts of alcohol can reduce inhibition which potentially increases how much we buy so a glass of champagne could well be a strategic trick. What do you think?
***
I hope you enjoyed the read! I regularly create content around fashion psychology (Psych But Fashion) - if you're interested to learn more, visit my profile where I have links to my social media accounts.
Thank you for reading,
​
BEA
​
​
REFERENCE LIST
Baron, E., & Dickerson, M. (1999). Alcohol consumption and self-control of gambling behaviour. Journal of Gambling Studies, 15(1), 3-15.
Finlay, K., Marmurek, H. H., Kanetkar, V., & Londerville, J. (2010). Casino décor effects on gambling emotions and intentions. Environment and Behavior, 42(4), 524-545.
Gulas, C. S., & Bloch, P. H. (1995). Right under our noses: Ambient scent and consumer responses. Journal of Business and Psychology, 10(1), 87-98.
Hirsch, A. R. (1992). Effect of an ambient odor on slot.machine usage in a Las Vegas casino. Unpublished report: Smell & Taste Treatment and Research Foundation, Ltd.
Michel, A., Baumann, C., & Gayer, L. (2017). Thank you for the music–or not? The effects of in-store music in service settings. Journal of Retailing and Consumer Services, 36, 21-32.
Noseworthy, T. J., & Finlay, K. (2009). A comparison of ambient casino sound and music: Effects on dissociation and on perceptions of elapsed time while playing slot machines. Journal of Gambling Studies, 25(3), 331-342.
Sykes, K., Gaffney, C., Sykes, T., & Posner, I. (2012). Sustainability in casino design and operation:“Green” is good for the bottom line. World Journal of Science, Technology and Sustainable Development.

Hi everyone, I'm back with some more shopping research:) In this post, I draw parallels between casinos and retail stores - they both use similar tricks to keep you inside for as long as possible. Enjoy the read!
1. THE GRAND PRINCIPLE OF 'PLAYGROUND' CASINOS
Have you ever wondered why casinos are so spacious and grand? New ones built in the early 2000s are constructed according to the 'playground' (luxurious resort-like) principle. It aims to create a festive holiday feeling with entertainment, installations, art, high ceilings etc. This makes you enjoy the experience even beyond playing games so you don't want to leave - it increases the chance that you will eventually place a bet somewhere (Finlay, Marmurek, Kanetkar & Londerville, 2010).
Modern shopping malls use a similar idea to keep you inside - think Harrods, Dubai Mall, Mall of Emirates. Airy, spacious, full of art, installations, and entertainment. It makes you reluctant to leave. More time spent inside = more chance of buying.
2. LAYOUT
You will notice that in casinos, roulette tables and slot machines take up the prime space in the building - they're always the most visible because those are the most profitable games for the casino. You will find poker rooms hidden in the farthest corner of the building because poker is played against other players and not against the house. Apart from small fees, casinos do not make much money out of it because the money is circulating among the players.
In the retail world, poker rooms are sales sections. They will make you go through multiple new collections in order to reach sale - just in case a more expensive item catches your eye and you decide to buy it.
3. LACK OF TIME CUES
Casinos do everything so you lose the track of time, keep having fun and gambling. There are no clocks or windows, the doors are tinted, and the atmosphere is exactly the same regardless of what time of the day it is (Sykes, Gaffney, Sykes & Posner, 2012).
There's also quiet and ambient music - it gets overwhelmed by slot machine sounds and chips clinking together. The music is kept quiet and transitions seamlessly - the reason being that separate songs can provide time cues, which might make you realise how long you've spent inside. Casinos keep the music for atmospheric purposes but make sure you don't focus on it (Noseworthy & Finlay, 2009).
Windows are common in malls to add to the 'grand' feeling; moreover, malls are usually open during the day only anyway so they have less incentive to keep the light out. You will rarely see a clock in a mall though, and separate stores are often windowless to eliminate time cues. Stores also use quiet, ambient, seamlessly transitioning music. Research shows that loud music drives people out of the store so they spend less time inside and buy less often (fun fact: small stores play loud music inside to avoid overcrowding) (Michel, Baumann & Gayer, 2017).
4. SCENT
Casinos often have a signature scent. Fresh, pleasant smell adds to the atmosphere and leaves you wanting to spend more time inside. A study showed that people gambled on slots significantly more when the area was scented compared to when it was unscented (Hirsch, 1992).
Stores use it too - research says that ambient smell increases customer satisfaction, buying, and willingness to return (Gulas & Bloch, 1995).
5. ALCOHOL
Casinos often offer free alcohol. It adds to the feeling of hospitality but the main reason is that alcohol reduces inhibition which leads to riskier gambling (Baron & Dickerson, 1999).
[personal interpretation alert]
Luxury boutiques often offer you free champagne; however, it is less common in the retail industry. It also feels more oriented towards hospitality and luxurious experience rather than control inhibition because the context of a retail store is not particularly congruent with alcohol consumption. Regardless, even small amounts of alcohol can reduce inhibition which potentially increases how much we buy so a glass of champagne could well be a strategic trick. What do you think?
***
I hope you enjoyed the read! I regularly create content around fashion psychology (Psych But Fashion) - if you're interested to learn more, visit my profile where I have links to my social media accounts.
Thank you for reading,
BEA
REFERENCE LIST
Baron, E., & Dickerson, M. (1999). Alcohol consumption and self-control of gambling behaviour. Journal of Gambling Studies, 15(1), 3-15.
Finlay, K., Marmurek, H. H., Kanetkar, V., & Londerville, J. (2010). Casino décor effects on gambling emotions and intentions. Environment and Behavior, 42(4), 524-545.
Gulas, C. S., & Bloch, P. H. (1995). Right under our noses: Ambient scent and consumer responses. Journal of Business and Psychology, 10(1), 87-98.
Hirsch, A. R. (1992). Effect of an ambient odor on slot.machine usage in a Las Vegas casino. Unpublished report: Smell & Taste Treatment and Research Foundation, Ltd.
Michel, A., Baumann, C., & Gayer, L. (2017). Thank you for the music–or not? The effects of in-store music in service settings. Journal of Retailing and Consumer Services, 36, 21-32.
Noseworthy, T. J., & Finlay, K. (2009). A comparison of ambient casino sound and music: Effects on dissociation and on perceptions of elapsed time while playing slot machines. Journal of Gambling Studies, 25(3), 331-342.
Sykes, K., Gaffney, C., Sykes, T., & Posner, I. (2012). Sustainability in casino design and operation:“Green” is good for the bottom line. World Journal of Science, Technology and Sustainable Development.