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This text was originally posted in Mauerstrassenwetten by u/knutolee. I thought his message was so powerful that I asked him for permission to translate, post (can share chat with Mod if required or check directly with him) and fuck his wife (ok didn’t ask for permission) after and he agreed to ~~all~~ most of this wholeheartedly – like a true Autist. I am trying to catch the message – so don’t expect a word by word translation as you can never catch the greatness of the text in it’s entirety and I got to translate it in a way that even a US degenerate can follow it.
As usual no financial advice, I more or less just copied the text because I liked the text and I like the share. In general I have likely lost more than I won and the stock market is a mystery in itself to me. So make your own due dilligence and don’t trust financial advice of others (the argument for that you can read to a certain extent below).
Autists, Degenerates, Idiocracy of the World – let me get this straight!
In the coming days I don’t wanna see all this whining and bitching on this sub and espescially in the daily GME threads anymore. On every fucking corner of this sub I smell doubt, you read messages the likes of „this is over“, „we missed the squeeze“, „I am going to loose it all“, „entered at 320$ - I am doomed“. What the fuck is wrong with you retards, did you fucking wanker your wifes boyfriend dick all night and lost your mind over the effort to do so? I think I got to get this accross the Buddy Stephens way to get you down to fucking earth and get your attitude right.
1) You come to a sub called wallstreetbets and yolo your hard earned money in $GME
You realize what you are doing here - you true fuck - dont you? This is a community of full blown first class true tits up degenerates which take pleasure in posting losses accumulating into the millions every fucking month and you are putting your money into a BET – yes my dear it is written out in the name of this very fucking sub Wallstreet-B-E-T-S!!! – and follow DD posted by people with names like „SHOW_ME_YOUR_ANAL_TITS“? You realize this is not a fucking Disney ferry „One-Wish-comes-true“ show and we see all day long gain porn and loss porn is something which doesn’t exist in this world? This is a band of true autists which occupied an absolute niche when it comes down to trading (and we even don’t trade stocks normally!). This is the place where one wants to enjoy the sado-masochistic part of the retarded capitalistic system we are living in. Yes we have some (maybe a lot) DD diamonds in this sub which by the way are now impossible to find because you degenerate fucks spam the entire system to the moon but no sane long-term investor would consider to invest into any of these investments – this is about „get rich or die trying!“. This is not investing!
2) Yeah but I saw Reddit in the news and all that stuff about GME and it was going through the roof becasue there is going to be short squeeze and on top of it the hedge funds fucked up, hihihi
If this entire thing was a safe bet why exactly would not the fucking entire world jump on this train? (and even you might get this image from all this „Saudi Arabia calling, China calling, Africa calling posts – but please they invest into BABA, Aramco or I don’t know what’s the hot shit in Lagos stock exchange right now – could be though the next big thing – got to see if I can find a DD on this). So why is this not happening? Because it is a fucking BET – the stock market is a fucking Casino and the major difference between investing and us is that they are always just bet on black or red, while we always go for the magical zero. It is totally unclear whether all of us going to show up at Miami Beach with our Porsche Cayenne or Tesla Model S and hit on the girls (or boys) on the beach! The reasons are layed out to you every fucking day with yet another quality DD that most of us simply dont understand! And yes our chances to already sit on the fucking moon slurping our Pinha Coladas would be certainly higher if everything was going the way we believe the system should be working but even the last person who joined this sub by now should realize – you are potentially fucking with the system itself (by the way something this sub never intentionally wanted and you shouldn’t do if you like the system).
3) Hey but when is the squeeze of the squoze going to happen? 😓
So there is this story going through the media and from Florida to Colorado everybody remotely degenerate is yoloing money into GME. It’s a fucking global movement now (or not – could be also the same 50.000 degenerates cheering up themselves the entire time which would much better fit this place) and according to the DD we just need to have 🙌💎and the shorts a bleeding their panties, their balls feel squozen (and not in a good way) and they are completely in defensive mode. What do you think what people who are responsible for Multi-billion $$$ HF are going to do? How do you think you become a person who is responsible for such an operation? Do you think these guys have served as altar boys or girls in church (no offense if so)? What is wrong with you? Seriously! Do you think if they get some headwind they are going to say: Oh boy – we got defeated and going to realize a multi-fucking-billion-to-the-moon loss? OF COURSE FUCKING NOT! THEY WILL GET EVERY FUCKING BAZOOKA, TANK, ROCKET or INTER-STELLAR DEFENSE SYSTEM IN PLACE TO BRING THIS TO AN END! Influence the market participants (speculation), Short-Laddar attacks (I to this very day haven’t understand the concept or how this works – speculation), demotivational tactics (speculation) and to whomever picks it up – desinformation (well not quite speculation but it could also be that media is just retarded as fuck to get the most simple facts straight). So what would you do with a potential group of 5mn small-size investors – shall we do a collective effort to think about it? Ah fuck it! It is to fucking obvious – you would dry this out through time, divide their interests and drive away their attention. Because let’s be fucking honest – most of you entered this thinking you would hold this wonderful stock for a couple of days (and to be honest in this respect the community how it existed 10 days ago was much more true to itself - no whining just sayin)! Gotcha! Who can tell me who fucked each other two weeks ago in People magazin or on Twitter? Nobody – I even don’t remember shit about this very forum before GME (ok I remember u/variation-separate but that is another story). And all their tactics are completely understandable because there is a fucking huge amount of tendies to be made and they are not that different from us (my fear).
4) That does not give you the fucking right to whine and bitch all the time in the daily threads (and it is not happening already its going to be) and fucking ruin the party
Deal with it – we just got to wait how this thing plays out. That’s it. If we are right – this will play out positively in one or another way (huge tendies or SEC investigating). Let them continue shorting the stock or whatever. If you believe you want to buy more stock – do your DD and do it. When this got picked up a long time ago by people they thought – hmmmm makes sense – I am going to get me one of these tickets to the moon. There was if at all a very little interest to squoze the balls of any HF and it was certainly not the main motivation of this sub. I said it above: Get rich or die tryin! Since last Thursday the whole thing became political and it looks like rules were changed in our disfavour and yeah we can not go back in time but we got to deal with it and the circumstances. [Left out this part as it promotes holding and buying which I don’t want to in the sense that everybody needs to make his own fucking decision but I am going to fucking hold] but WE NEED TO REGAIN OUR POSITIVE SPIRIT which was an essential part of this sub and GME for most part in January (and of course in general before) – no matter how fucked up things looked (individually as there is not such a thing as collective alignment to buy options or stocks on this forum). We will see how the numbers are play out and who provided the adequate picture. In our reality GME is going to the moon and the 🚀 is fueled. Period. We are just prevented from starting because of the windy conditions out there.
So please – no post without 🙌💎🙌💎🙌💎🚀🚀🚀 and if you want to fukn leave the party – leave – but let us continue this party, because we are going to the fkn moon. This is the way and I fkn love GME and if this means I need to hold onto this beauty for another 25 years I am going to do it.
P.S.: One thing dear to my heart - in the past there has been huge donations made by this community to people living with autism. As we use their names every fkn day I would really like to see some of your degenerates not to forget about this cause because we owe them and as much as I like the billboards I’d rather see every $$$ go into charities rather then telling the world about us – I think everybody out there knows by now that we exist and that we have 🙌💎
Edit: Nobody asked for it but 35@231,69 and thanks for the awards which should go to u/knutolee - so you can simply award his original post referenced. More importantly he expressed to me that he is very happy with the translation which is almost as important as the message itself.
Edit 2: Please pay attention to AMA Marc Cuban - https://www.reddit.com/wallstreetbets/comments/lawubt/hey_everyone_its_mark_cuban_jumping_on_to_do_an/ - there is I think some quite enlighting answers in a very easy to understand language.
Edit 3: Bought 5@103
Edit 4: Heading for dinner. Crazy times. Will check later and decide whether to buy more tickets or not. But maybe good advice for some others to make a break. Chillax :)
Edit 5: Read that RH has opened up GME again. For whatever it's worth 🚀
Edit 6: Thanks again for all the Awards and stuff. I can only reload in the morning. Was fun and maybe I am going to translate more in the future - if mods would consider to give me a copy cat 😺 flair it would be the icing on the cake.
Edit 7: Obligatory salute to the one and only DFV and his 💎 balls. This guy will go all the way to the 🚀 with us.

Yes, a lot of the first world off loads its garbage onto the third world and these developing countries, in turn, generate just as much of their own garbage. Garbage that usually ends up in toxic/illegal landfills, into various waterways, or floating out into the ocean only to become a part of the humongous island garbage patches dotted around the globe.
In my case, nothing served as a more startling example of the waste we collectively generate than the local city dump. Occasionally, to get rid of old furniture and other random stuff, we've made trips to such a place as this, which allows you to drop off old junk in a giant dumping ground for a small fee. Even for the modest town I live in, this local dump, which is privately ran and is only one out of a couple for this area, has always had a literal mountain of garbage tens of feet high, by tens of feet long. It's sheltered in a very large half-open warehouse and there's always so much garbage there that it's practically touching the ceiling high above. And yet this is a normal amount of garbage collection for them. One that replicates itself week after week without fail. And they're not even the official dump for the city, which means that massive amount of garbage I've seen constitutes only a fraction of that actually generated by this city. And then, when you try to broaden the picture, every city, large or small, generates its own sizable amount of trash. Think how much trash a place like New York must create on a daily basis. Enough to fill hundreds, if not thousands, of warehouses like the kind I described above. Go bigger and think of the trash generated by entire countries, or entire continents. All the oceans of garbage and waste flowing out from our daily activity. And this happens every single moment, every single week, every single month, every single year. It's truly mind boggling. How we're not somehow buried in it up to our necks by now is astonishing.
I'm reminded of a joke by Bill Burr, when he remarks on the highly accurate, but not often thought about fact, that everything we've ever used is somewhere. Think about your entire life and everything you've ever donated or thrown away. All that stuff is somewhere out there. Crushed beneath a landfill, or floating out in the ocean, or, just maybe, is being used by someone else. It's crazy to think about, isn't it? The history of people's trash. Those both alive and dead have all left their mark in this way.
I can't help, but notice how in every single house, down every single street, and in every obscure little corner of human habitation; people are using things, throwing things away, buying new things, gobbling up electricity to heat their homes in the winter or cool them in the summer, ordering take-out, driving their cars, making plans for international trips which involve air travel, or other things they'd like to do which requires enormous fossil fuel energy. In every major city, at every single moment of the day, people go to stores, they shop, they dine out, they go to the movies, they mingle at nightclubs, they go to amusements parks and take in all the lurid sights they can. And all this happens. Every. Single. Day. Year upon year. I mean, just think of how this already has happened for decades now. From Chicago, to Tokyo, to Melbourne, to Toronto. Every single day. Every single night. How in the hell has it managed to go on for this long? With that much energy and resources being used by so many people, in so many places. By rights, it should have all collapsed within a week, yet it's been chugging along for decades now without stopping. Quite the opposite, it's only grown and grown. It makes me realize just how much there is in nature. How much energy to be exploited, how many animals there are to be slaughtered, how many other resources there are to be extracted. And that, as of now, we've squeezed and consumed every last drop out of it. Resources that could have lasted centuries, if not millennia, assuming they were properly managed, with far less people around to need them in the first place (at least less than a billion). Instead, we've taken all of it and stuffed into every belching furnace we could, simply to keep the infernal engine running. Hotels, restaurants, high price getaway resorts, luxury cruises, casinos, and whatever other bullshit you can think of. All so as to keep the lights on and the music booming in every single city across the world, and doubly so for the major ones. Like I said, it's just staggering to me that it's all lasted this long.
For better or worse, the world is unknown to me. In my case, I've been a hermit for nearly 15 years. I've never partied, or traveled, or done anything at all except sit quietly in my room. A tidy and well kept dungeon of near perpetual darkness, with garbage bags and thick cardboard taped over every window, leaving me lost behind my own wall of near perfect isolation. All I can do is sit with myself, stewing in morbid self-attention or mulling over any number of other equally dreary topics. Too much time spent thinking about all the things I'd rather not think about. One such common thought would be whether or not anything else will ever make itself known to me, or if all that I've come to realize is all there will ever be. Perhaps hedonism is really all there is. Perhaps matters of pleasure, for whatever form that might take for each individual, really are the only point to life. Sometimes I wonder that, if the world is going to die anyway, you might as well get drunk and party like there's no tomorrow and experience as much as you can before it's gone. If this is true, as I sometimes think to myself, then I suppose I've truly failed in my life. I haven't enjoyed myself and I have nothing, even on the most base level, that could warrant my time spent rotting on this planet. No good memories, no traveling anywhere, no having unique experiences. I've been as good as dead from the day I was born. Everything I've seen outside my window or through my computer screen, might as well be like pictures in a book. A faint two dimensional shadow of something that can never be anything more than what it is. Resting in my imagination only, but not even passing as a figment of the real thing. I'm a pale imitation of life. One that wishes I could have at least gotten something out of all this, as bad as it is, despite knowing in my heart that I never will.
ADDITIONAL EDIT BELOW:
Thanks for all the info. I hadn't considered some of what was mentioned here and it's given me more to think about. The world is, indeed, a large place and thus affords a copious amount of room for our trash. I'll admit that I wasn't aware of how efficiently garbage can, sometimes, be disposed of. Then again, in a world where a large amount of the air, food, water, and earth is poisoned, I suppose it doesn't much matter in the end how much or how little garbage it is that we actually generate. Well, like I said, it's still staggering to me how long this has gone on for. Consumerism, starting from 1945 and onwards, has been around for a little over 75 years now and, with it, most of our modern conveniences. That's nothing when compared against the rest of human history, let alone the deep time of the natural world, but I don't know. Like I said, it's dubiously amazing to me that it all even lasted a month. The fact that our current arrangements can last longer than a week at most, is even more dubiously amazing.
As for myself, I've accepted my lot in life. For what little that amounts to, I suppose. Not everyone has a taste for life, or is cut out for actually living as one would ordinarily expect. It's a sad thing, but as long as humans have been around for, there have been people like me who have puttered about in their dreary existences. Those who've just sort of trudged through life carried by their own prior inertia and fear of death. Tens of millions have come and gone who have found themselves in this predicament and, to this day, there are still those condemned to do the same. I'm just another regrettable example of it. It's not fine, but I accept it. I am what I am and, for better or worse, no one should deny who it is they truly are. Even if who they are only brings them pain and puts them apart from nearly every living thing on the planet. That's how it is, but I guess it doesn't stop me from complaining about it, as I've unfortunately done here, so apologies for that.
If there are self-made purgatories, then we all have to live in them. Mine can be no worse than someone else's.
Also, for what it's worth, I'm actually a pretty healthy individual. I engage in at-home exercises, have an extremely clean diet, and take Vitamin D and pro-biotic supplements. I do the laundry, I keep my room exceptionally clean, and, along with my mother, I keep our home well kept and decent. Believe it or not, but these are all things I've done for many years now. And you know what? I still feel the way it is I feel. Garbage bags over the windows and everything. Last year, as a matter of fact, I did enough work around this house to have kept at least 3 separate contractors busy for weeks, but, at the end of the day, I was still left with what I otherwise was. I operated a jackhammer and single-handedly cleared away tonnes and tonnes of old concrete that had been blighting our property for years, only to then do the back breaking work of disposing of it as well. I painted our entire fence, I painted and re-sanded our old deck, and I cleaned up the basement, the garage and the shed from top to bottom. It's partly thanks to what I did that we have a brand new driveway now, since I got the ball rolling on it and significantly reduced the cost through my efforts. But, in the end, I didn't do these things because I was ever asked to do them, but to silence the madness in my mind and to briefly make an escape from my isolation.
I didn't have to do these things, but I needed to all the same. Anything to make the pain inside my heart/mind stop, if only for a little while. Like modern media before I was stricken with anhedonia, these tasks were essentially a form of escapism for me. An escapism used to briefly evade experiencing my own empty existence. I don't know what's wrong with me, but, whatever it is, it's been with me all my life. Aside from my mother, and occasionally my older brother when he comes to visit, I speak with no one. I have no friends and, frankly, I have no idea how to make them. This is as true for the digital world, as it is for the flesh and blood one. I don't know what to do about whatever it is I am, but, as hard as it's been, I've tried to accept that this might just be who I was always destined to be. Plus, it's been so many years now. So many years of this. You fall down a hole long enough and, sooner or later, you can't imagine any other way to be. Well, again, it'd just been nice to get something out of all this, this whole civilization thing, besides just being a hermit. I guess in the age of COVID, that's what everyone's encouraged to be anyway. It's like Junji Ito's Army of One made manifest. Who'd have ever thought.

I think we're all aware by now of the conspiracy that's building in the background of 2077. Most of us know about the mysterious Blue Eyes who appears in The Sun ending to the game. He operates as The Stinger of sorts for (that) ending of the game; He and V discuss a job vaguely alluded to through out the ending sequence and then the ending cuts to V in space charging off towards The Crystal Palace. Cue DLC Hook and credits.
But, let's go back here. This is only the tail end of the conspiracy and where it actually intersects with V's story. Blue Eyes (and some connections to him) crop up multiple times through out the game and, when pieced together, start building a larger picture that runs deeper into Night City than the pockets of most corporats.
I've finished my second playthrough of the game and I've been drafting this post as I play and find more clues. I doubt I'll find everything or might completely dismiss some, but I want to be on the front lines of uncovering this mystery, especially if this will be our Gaunter O'Dim for Cyberpunk 2077. I apologize for the length of this post ahead of time, but I need to summarize a bunch of lore and at least 4 major side-quests; "I Fought The Law", "Dream On", "Full Disclosure", and "The Prophet's Song".
Here's a long essay incoming, but I hope you chooms enjoy and I hope you read through to the end because, oh boy, I uncovered some cool shit!
So, who is Blue Eyes? Who are his contacts? What is his role in the ecosystem of this city?
"I FOUGHT THE LAW"
Let's start with where he most appears in the game; Jefferson and Elizabeth Peralez, political family in the running for Night City's first family. Which I kinda have to summarize their questlines, including the first one which Blue Eyes never appears in. But I'd prefer to go in chronological order and not jump around, so stick with me.
Elizabeth first contacts you for the job "I Fought The Law". It's fairly basic, but the quest tells us she convinced her husband to hire V to look into the recent death of Mayor Rhyne. We get a BD of a cyberpsycho attack by Peter Horvath on Mayor Rhyne. Weldon Holt leaves the room before the attack and then the security gate crashes right before Peter walks in with billions of eddies worth of chrome. The attack is unsuccessful and stopped by Detective River Ward, who was only there because Peter went missing internally at the NCPD and he knew where Peter would go.
When investigating Peter Horvath, his previous boss describes him as paranoid that "probably thought Mayor Rhyne talked to him through the TV" and that the world was out to fuck him. She then mentions that someone "finally saw what he was worth" which cues into how Peter was thrown into this attack in the first place; he had a patron who funded his chrome and the attempt on Rhyne's life. Tellingly, River than goes into a little talk about how clues rarely make sense until put into the larger context, much like we're doing right now.
V goes to the club Rhyne died in; The Red Queen's Race. V sneaks through, takes out some Animals, and can investigate what actually happened to Rhyne. If we read the emails on the office terminal, we know that Weldon Holt arranged for Rhyne to be there. He initially mentioned this to Rhyne during the first BD; Rhyne asked Holt directly to arrange his usual room at the club. So, this doesn't inherently look too suspicious on it's own, but Holt knew where Rhyne would be. We also find out via the Animals Boss there that Weldon Holt is the one who hired them to smash up the club and they're currently waiting around for payment. Further, you can go to the room Rhyne died in, find the BD headset, and put it on... which INSTANTLY knocks V out and they need to be rescued by River (who, btw, takes out any Animals on the property you didn't get to! Ty bro!). They surmise that Rhyne was killed by a virus in the headset. Lastly, we find footage of Detective Han (River's partner) covering up the death of Rhyne. They confront Han, V goes off to the Peralezs, and quest ends.
Of note, finding the BD set is a hidden dialogue option with the Peralezes suggesting, yes, that's the correct deduction to make. You don't get that option otherwise. And V never actually comes to any real conclusion to what happened to Rhyne.
So, let's summarize what we know about the death of our Mayor. Peter Horvath was hired by an unknown Patron who spent a ton of money to turn him into a suicide bomb against Rhyne. They have connections internally to the corrupt NCPD which allowed Horvath to get access to Rhyne, both from escaping NCPD custody and for the security to give him access to Rhyne's conference room. That fails so our mastermind instead assassinates Rhyne at his usual sex club, one that we know for sure Holt knew about. Rhyne is assassinated via malware in a BD porno headset, NCPD comes in an Detective Han cleans it up. Later, Holt hires the Animals to take claim to the club and fuck it up.
Holt is looking suspicious AF rn, but we also don't have any direct evidence and V says as much if you accuse him. Personally, I think it's a little too clumsy if it's him. Holt leaves the room just as an assassination attempt goes down, sets up a sex club appointment for the Mayor where he's successfully assassinated, NCPD covers it up... and then he hires a gang to cover it up more? Something doesn't fit here.
My theory is Holt is innocent. He's a scum bag, but not the culprit here. Why would you EVER give your identity to the Animals you hired to cover up an assassination? The big dumb brutes of the underworld? A name they give up with almost no fight? No, I think someone hired them under Holt's name. And I think they hired them because they KNEW the BD Headset was left behind; Han dismissed it entirely as Rhyne dying of a heart attack brought on during sex. They needed that destroyed to cover the final footprints. It's the only piece of evidence that doesn't have Holt or NCPD's name on it and doesn't fit the narrative that both are pushing. If they're covering NCPD or Holt's tracks, why not delete the emails or footage of Han? And if Holt or Han were trying to push this false narrative, why leave the headset right there the first time?
And, while I have no evidence of this assertion, the Animals are only still there because they're waiting for payment to come in... I think our employer never intended to pay them and left them in the path of V, who is likely to shoot them and tie up the loose end for our mysterious entity. Animals destroy the BD set, V shoots the animals, no trace. And, even if he doesn't, Animals will point V to the wrong person.
No, we've got a third party here. But let's continue so we can finally let our lead actor take center stage.
"DREAM ON"
"Dream On" starts when Jefferson calls V and asks them to help in another case. Long and Short; Jefferson woke up in the night and found a man in a mask (or an implant) standing over him. Jefferson shot the man, only for his head to fry and knock him out. Coming to, he's back in bed with no evidence it ever happened. SSI, their private security, insists that there was nothing on the cameras, no evidence, and nothing happened. Elizabeth claims she slept through the whole thing event.
V investigates the apartment, with Elizabeth giving the tour, and finds a lot of evidence. Elizabeth is kinda dismissive at first thinking V won't find much. First small stuff leading into larger reveals. Let's start small and work our way up.
First room Liz takes us to is the campaign room. She talks about running the campaign entirely out of pocket and having to keep most of their supplies at the Penthouse; "It's cheaper that way". You find a picture of their daughter on the wall and Liz explains that she's off at university in Europe while Jefferson is running for office; "It's easier that way" she says. That phrasing again.
EDIT: A redditor in the comments pointed out that the Peralez are being controlled via drugs in their food as part of the tech. They mention they've been eating fast food lately, explaining why Jefferson was lucid enough to catch the agent and shoot him.
V can look at Jefferson's emails (which Liz slightly discourages them, saying there's nothing there) which reveals a bit more about their campaign. There's a video of the iconic commercial and poster of Jefferson pulling out a gun and shooting a bunch of paperwork. In the email, Jefferson HATES this commercial, but his assistant, Lea Patel, insists on it as it will air in television time slots with action-drama series and catch the attention of voters. Further emails have Eric Boucher, Jefferson's Campaign Partner (Manager?), saying Jefferson has been acting unpredictably lately; presumably referencing one of the next emails. Boucher is confused because they fired Lea Patel together, only for her to continue working and sent him a new ad for approval. When emailed, Jefferson is confused about Lea being fired at all and doesn't remember the event ever happening, even telling Boucher to be honest if he has some issue with her. A final email is from SSI Chief of Security, Wallace, discussing Jefferson's intent to hire a merc to look into Rhyne's death ("Dream On") and they suggest Jefferson drop it or have NCPD or themselves look into it. Private Security just... offering to investigate the former mayor's death? Huh... sounds more like they want to squash the issue to me.
We should now talk about the Peralez's campaign. As you explore the apartment, Liz explains that they're running on a corp free campaign; they want to get Night City out of the control of the corps and do so without ever owing any favors to them. She specifically cites "Night Corp, Militech, and Petrochem" as ones they've denied. Militech and Petrochem come up a few times in other quests but Night Corp is relatively obscure. And they choose that corp to be the first one she mentions? Stands out to me. It also isn't lost on me that we're talking about running a campaign out of pocket and refusing corp assistance... while walking on the fancy ass balcony of a penthouse in Charter Hill- North Oak.
Next room, we find Jefferson's office. Elizabeth and Jefferson both graduated with law degrees from Asukaga University in Berkley. V points out it would be extremely expensive for them both, but Elizabeth says that both got full ride scholarships from the Richard Night Foundation, run by Night Corp. To further fucking cement this moment, there's a Richard Night biography shard on the desk. But we'll drop this for now because I want to get to Night Corp a bit later.
The computer on the office desk has some emails on it sent by Elizabeth. One is between her and Judy where she's asking Judy for help on the original "I Fought The Law" quest and Judy is the one who gave her your contact in the first place. Another is from their daughter kinda asserting the same thing earlier; safer for her in Europe so she's not a target on the campaign trail. And here's the interesting one; Boucher emailed Elizabeth asking why Jefferson changed his mind on Lea Patel. Elizabth says Jefferson explained it to her that it "slipped his mind" and "circumstances changed in Lea's favor" and she asks him to drop the whole thing. She's dismissive and gives extremely vague details.
Next room, Bedroom. Elziabeth's gun is on the table. It's the one Jefferson claimed he fired and scanning it tells us that it has been fired recently. We also find the wedding photo of Jefferson and Elizabeth where she fondly talks about having blue roses because she loves them so much... except the photo's roses are red and V says as much. Elizabeth quietly corrects herself that they only had red roses instead and moves on.
In the hall, we find the blood trail and gun shots in the wall; both covered up hastily. Following the trail, we enter a tv room. The Smart Glass isn't working and Elizabeth says it stopped working recently; not like they use it much anyway. Passing a Tech Check lets us try and fix it... only to be quickly blacked out by it so hard Johnny felt it too. V asks Elizabeth about it but she doesn't know what V is talking about despite having been standing right there. We also find a hidden door in the wall. Unlike earlier, Liz is actually confused by the door but demands V try and open it.
Downstairs we have the security room. Liz says that it used to be her place but "Security had to set up somewhere" and that she had to make sacrifices for this campaign; "it wasn't the first nor will it be the last". One computer has a Welcome email from SSI to new recruits. It details that they have access to all areas except Section Zero, which is reserved for Blue or Black agents and that, should the encounter a Blue or Black Agent (SPECIFICALLY "in the night"), do not interact or acknowledge them. The next email from Wallace mentions an accident where there was a "behavioral anomaly" and "ALPHA" injured a Blue Agent (BLUE-66M) who is in critical and the SSI head is requesting access to Sector Zero to give medical aid. SSI gives Wallace the code to Sector Zero and sends a team to aid. SSI knew about the accident and lied. You go to the second computer, unlock it, and can unlock the upstairs door. On that terminal is a bunch of deleted files (presumably the security footage from that night) and emails discussing "normal maintenance procedure" and further informing security that ALPHA (Jefferson) hired a merc (V) and, should security encounter them, do not interact with them.
Small thing I found interesting, a shard called "You Are What You Slot" is found down here too. It details a fictional assassin who kills and then steals the identity of her victims. Small and doesn't mean much on it's own, but the shards are hinting at the story here; one of false identities and manipulation.
Now, let's get to the main event; the secret room. Inside is a control center. Elizabeth is horrified and feels violated. She shouts that she's not letting SSI anywhere near them, only for her head to start hurting and she tells V to do what he needs to do. She leaves him. Inside the control room is a box of bloody medical supplies. The computer discusses "behavioral norms" for ALPHA (Jefferson) and suggests amplifying "neural dampening". It discusses things similar to Wallace's terminal, but from the other side; ALPHA is displaying odd behavior by hiring a merc, the SSI teams avoided meeting the merc, and then the actual accident that occurred injuring BLUE-66M during regular 'maintenance'. The other side of the room also has another data shard, "Rewriting Synaptic Pathways", basically talking about using tech to rewire the brain a bit.
Following some wires from the control room to the roof, we find a signal dish. Johnny (replacing Elizabeth for conversation now that she's gone), joins in that the tech looks prehistoric but functional and that Militech used it in the war; it requires line of sight to transmit data but otherwise can't be intercepted. We can see the tower and go to investigate. V tells Liz the whole deal; V can suggest that the Van near the tower could be SSIs or that it might not be due to unconventional tech. Liz then itterates twice that it's a stressful campaign time for Jefferson and V should talk to her, NOT him. "Sure, whatever" V and the player dismiss.
(I SWEAR WE'RE ALMOST DONE WITH THE SUMMARIZING FOR DREAM ON, I'M SO SORRY.)
We drive after the van, Johnny is suddenly excited for smashing a corpo conspiracy and iterates that citizens do not choose their representatives, instead they're chosen by "key players" who watch the Peralezes for weaknesses or blackmail material. We arrive at the facility patrolled by Maelstrom and the occupants of our van park, get out, and climb ladders to the roof where they get into an AV that is cloaked to be near invisible (as shown in a couple of vids on YouTube and this subreddit).
At the place, Maelstom is explained; "UNKNOWN USER" contacted them while driving the van for protection to take care of V and then destroy the van. Van's data makes it pretty clear; the Peralezs' minds are being manipulated, new neural pathways are being created, and their memories are being created, changed, or erased. There are also a couple of other names of other test subjects. The data is then erased. We do see an almost flower like symbol before the data is destroyed.
The agents on the cloaked AV CAN be killed and do drop a shard, thought it doesn’t have many more details, merely that they’re contacting HQ to arrange extraction and that the Van’s data should be destroyed and echoing the arrangement with Maelstrom mentioned earlier in their shards.
V calls Liz, Liz wants to meet in person instead of over holo and send him to a Japantown Raman shop (same one that used to be Rainbow Cadenza, coincidentally). Odd choice for an upstanding congresswoman. She says her nerves are shot, the ramen shop is a quieter place to meet than the apartment, and she needs a moment to gather herself since she last saw V, with V even asking if something has happened since they last saw each other. Of note, Liz is stress smoking the entire scene, something she hasn't done until now. She then explains, no, it's been over a longer period of time. She's been watching her husband change and act differently for awhile; he stopped reading, his taste changed, and he even insisted he was an only child and never had a bother when Liz asks about visiting the grave. Of note, yes, Antonio Peralez has a Columbarium Vault, which proves Liz is correct on this. She confesses that she herself has been told by others she's been acting strangely. V says she knew what V would find and she asserts that she doesn't know the who, how, or why, but "they're changing us". Jefferson apparently went on in great detail about a trip she swears they never went on, but she doesn't know if the vacation is a fake memory or if she's the one that doesn't remember.
She saw a stranger in their apartment tinkering with a monitor, only for him to be missing when it was reported to SSI and they looked at the feeds. The next day, she got a phone call from a stranger (whom she refers to by "he") saying that she's walking on thin ice and Jefferson could have an accident. They later erased all data that the phone call had happened. Elizabeth claims she's terrified for herself and her husband's safety and doesn't want V to reveal the truth. V points out "they" could be telling her to say that but it doesn't really change how she feels since she just wants Jefferson to be safe. She tells V to tell Jefferson it was SSI spying for Holt. She asserts she wants SSI out of her roof if they're spying on their sleep. She will take responsibility for firing SSI, but wants Jefferson to be safe and out of that fight. She adds a meeting with Jefferson to his calendar at Reconciliation Park. But, ultimately it's V's choice (especially since she has no idea if she'll remember the conversation) and leaves. Johnny jumps and and talks and mentions that there were talks like this back in his day and worrying about the damage a puppet mayor could do.
V heads to Reconciliation Park to meet with Jefferson. Entering, V is called by an Unknown Number which blacks out V's optics. They claim to know who V is, *what* V is, and what V wants. It doesn't matter what V tells Jefferson, but "don't dare cross that line" and "you're playing with fire". Its a garbled male robo voice, so safe to say it's irrelevant to the owner.
Enter Stage Right, our missing lead; Mr. Blue Eyes. He is standing on a balcony watching the place where we meet Jefferson. In the Scanner, he is labeled "Mr. Blue Eyes", has no known affiliation, is wanted for "SC 370", and is wanted for "Classified". His eyes are electronically glowing blue you can even see from several yards away. You cannot injure him as grenades do nothing and you can't aim at him. Of small note, and I don't know if this ACTUALLY means anything, but his hair style asset is referred to as Morgan Blackhand in the files, but could mean nothing if this hair is actually used by other NPCs. MOST LIKELY THIS IS NOTHING UNLESS SOMEONE HAS FURTHER INFO.
(Plot twist: It meant something. But we'll get there.)
V sits with Jefferson and can reveal the truth; "SSI is on the take from an unknown group to control your lives". V can even point out the absurdity of Peralez being as successful of a politician as he is without any corp sponsors. "They want you to be *their* mayor. Molding you like clay". You can tell Jefferson how to proceed and additional details, but it doesn't matter. Later, Jefferson will send a text and delete your number and so will Elizabeth, who will call you out for telling Jeff. In the end credits voicemails, Jefferson has decended into paranoia about some vitamins Liz gave him which he didn't trust so he sent them to the lab, only to then not trust the lab results saying they're fine. Jefferson Peralez is confirmed the new mayor during Late Act 2 and the major difference is his state of mind at the end game; either hiring V to be on his security staff or descending into absolute paranoia over everything in his life.
Lastly, Johnny appears and cryptically talks about back in his day when they'd talk about rogue AIs. Personally... I kinda completely dismiss this? It comes out of nowhere, Johnny cites NOTHING for why he'd bring this up in relation to the case, and I can't fathom a motive. I’d also point out that this isn’t the only time Johnny is outright wrong. In fact, he’s wrong A LOT in the game. For example, he criticizes V for listening to the Netwatch Agent and that he’s bullshitting you. Except, the agent is 100% correct that VDB did spike V as a suicide virus and Johnny is actually wrong. He also claims he doesn’t know what happened with Thompson after Never Fade Away, but this is a lie because Thompson is flying the AV Johnny takes to Arasaka in 2023. The only connection I can find is "Who is controlling Blue-Eyes" which might make Johnny correct, if just not in the way 'Rogue AIs' initially implies.
So, what actually has happened?
The Peralez family has been molded for a very long time into being the perfect political couple. They got scholarships from the Night Foundation for two fancy law degrees, have successful political careers, and Jefferson is running for Mayor on an anti-corp platform, an insanity for Night City. And he's actually successful at it. During a maintenance service at night on the Peralez's apartment, Jefferson woke up and shot an SSI/Unknown agent making repairs. The Control Booth knocked Jefferson out and they pulled the agent out of the apartment into the secret room. SSI put the Peralezes back into bed and hastily cleaned up everything, but the damage was done and Peralez hired V who uncovered mostly everything.
Elizabeth seems to be initially very upset by the discovery, but wants V off the trail when we meet her next. However, she's not in on it as she's equally a victim to the brainwashing/gaslighting and that's for certain. I think she's a pawn who is either too scared or too programmed to break the rules of movement on this chessboard. It's worth noting that, while the unknown entity threatens Jefferson's life and V's well being, they do not make due on either of these threats. I call their bluff. They have put too much work into Jefferson to abandon or kill him.
But, where else have we heard of this gaslighting brainwash process before?
"FULL DISCLOSURE"
Ok, we're on the shorter end so I don't have to actually explain this quest in full. Sandra Dorsett is a netrunner and a very skilled on at that, actually collecting data from Night Corp. She was kidnapped by the savs we rescued her from at the beginning of the game shortly AFTER she stole this data, suggesting Night Corp was behind it. This data is on the shard she asks you to collect during the aforementioned quest. V has full ability to NOT read it, but let's look at it; "Operation Carpe Noctem" ("Seize The Night" in Latin)
Described in it is an experiment on Night Corp's own employees where they are quietly brainwashing them and getting them to do whatever they want. They specifically cite an empathetic and calm employee who they got to fight a co-worker and then jump from a 16th floor window. The shard ends on mentioning that they're ready to install CN-07 on "our actual target".
I think multiple quests discussing brainwashing and gaslighting is too coincidental to be utterly unrelated to each other. I think Night Corp's actual target mentioned here is Peralez.
So, what is Night Corp?
Night Corp is the most mysterious of the corps in Night City. It currently operates to better Night City via philanthropic ventures, fundraising, community support, and city infrastructure. Basically, while Militech and Arasaka and the others operate in the city, Night Corp basically RUNS the actual city. They're also noteworthy for the level of security they have that even the best netrunners can't get much from them and, since they keep to themselves and seemingly just do city infrastructure stuff, no one really super bothers them. It has been run by Miriam Night, wife of late-Richard Night, until recently and we currently don’t actually know who runs NightCorp.
Originally, they were the Night Foundation, but that requires explaining Richard Night... oh boy, Lore Drop. I'll make it quick as possible.
Richard Night is the founder of Night City. He started as a partner of a firm, but his ambitions grew beyond that to founding "Night International" to build his dream; a city that would be so grand it would make all other cities pale by comparison, Coronado City. A capitalist mecha of opportunity, Night City would be run by corporations and have next to no anti-business policies on the books. Arasaka, EMB, and Petrochem were his first backers and he came into claim of land on the central-California coast; Del Coronado Bay and Morro Bay would be the location of his dream city.
(BTW, irl, Morro Bay, California is a real place. Been there, have family there, go there regularly, kinda cool!).
Despite being a capitalist mecca city and run by corps, Richard Night also dreamed it to be "A sprawling metropolis, free of crime, of poverty, of debt. A place where people could live safely, peacefully, without having to worry about the dire situations that were growing around the world at the time".
However, due to the design plans, Night didn't employ local contractors and instead got expensive architects and builders from all over the world. Local builders didn't like that, they had mob connections, bloodshed started. And soon Richard Night was murdered by an unknown assassin, presumably a mob hitman. The city was renamed Night City in his honor and his dream utopia became to embody everything that was destroying the world. Mob took control and corps didn't give a fuck since it didn't hurt them any until they eventually had to take out the mob gangs, but not in any favor to Night’s dream either.
Miriam Night, Richard's Widow, founded the Night Foundation (later Night Corp) to stick to Richard's Ideal dreams of what he wanted the city to be. They invest heavily in ecological research, alt power sources, civic infrastructure, public works, and charities and scholarships for Night City youth. "They've even managed to stay out of the normal corporate power struggles which tend to plague every other corporation, both inside the city and out. Even the shadowy corporate rumors about them, like having underwater bases in the bay or access to orbital satellites, remain unsubstantiated despite extensive investigation."
So, where does this put us now? We have ONE last quest...
"THE PROPHET'S SONG"
Garry The Prophet is our local crazy man. He spouts off insanities to anyone who will listen near Misty's Esoterica in Kabuki. However, some of his ideas aren't quite as much off the mark as one might think. There ain't no technonecromancers from Alpha Centuri (or Spanish Inquisition) nor is Saburo Arasaka an immortal vampire, but he was correct that Saburo wasn't dead and in fact immortal; via Mikoshi and The Relic.
He send you on a quest to investigate a meeting; he says that his ripper mistuned some cyberware in his head and he can hear their communications. You show up to a meeting between corps and Maelstrom. They say some nonsense phrases and transfer a data shard. Reading it ("Destroy After Reading") it seems like nonsense. But does include the line "The cages of men melt as night descends". You can decode it via a Null Cipher; first letter of every line: “Project Oracle Command Execute Plans”.
We don’t know what Project Oracle is. In real life, secret project or operation names actually tend to be chosen at random and are unrelated to the actual project (you can google funny stories about names that ended up awkward to the actual project), so this could mean nothing. But, narratives tend to give meaning to everything. Oracles are mythical in references and could predict the future or see the unseen. Perhaps perfect prediction via behind the scenes manipulations? Not sure we’ll get answers on this one for now.
Going back to Garry, he's been kidnapped. His protoge is screaming he's been kidnapped "Black suits came by - blue eyes and all". Blue Eyes huh? Further, she claims that they threw him into an invisible AV... Huh, like the one we saw back during "Dream On"? "Night's comin... The eternal night"
So, it’s time to jump us to the final step in our Fool’s Journey: The Sun.
“THE SUN”
The Sun ending has V wake up in their new penthouse apartment (with their love interest if they have one). Checking the computer, we see emails from our dear Mr. Blue Eyes. He wants an answer from V as to the job to the Crystal Palace he has planned and that they’re on a tight schedule for “obvious reasons”. We meet with him at the Afterlife and he talks about the job; Casino security is going into maintenance and V mentions giving him the casino client list. V also asks him to “hold up your end of the bargain”. They never discuss eddies or payment. It’s all in such vague terms. “Your end” or “Obvious reasons”. Smaller point but an email from Vik on the space shuttle also tells us that he’s asked around about Blue Eyes and has nothing; either he works with people WAY above Vik’s paygrade or he’s shady as hell… or both.
I think Blue Eyes knows V is dying (the obvious reasons) and I think the unspecified payment is V’s survival. V always says that they want to come back to their love interest so it’s not a mindless suicide run and I don’t think V would risk it all for nothing but eddies; especially not after Reaper (both versions) paint suicide runs as a horrible terrible thing. To then glorify it in another ending… no, the game is smarter than that.
Your love interest doesn’t seem to be too upset about the situation either. Panam and Judy leave V in The Sun due to their lives taking different directions, but it seems mostly amicable and understanding. They even express desire to see V again because they know V needs to do this job. Kerry, who stays with V in The Sun and expresses worry and also a desire to settle down with V, also seems mostly understanding that V needs to go on this quest. I don’t think they’d be so calm and loving and understanding if this were a suicide run. They know more than the player does.
Further, I think Blue Eyes isn’t after the casino aspect of the Crystal Palace at all. While that’s the major commercial aspect of the station as marketed to the citizen world, the station also has embassies from every nation on earth, facilities from all the major corporations, and is pretty much THE place where all the dark corporate espionage goes down. There’s so much more to this location than ‘casino resort’. *EVERY* corp has space stations and hideaways in space because the Crystal Palace offers it’s own legalities and opportunities that are not allowed within Earth’s terms and conditions. If they want to do some research that would be frowned upon elsewhere and get up to some Top Secret shit, it’ll be in outer space. Night City is controlled by corps and has lax laws, but outer space’s are even more so.
I think the cure V wants is not only on the station, I think it’s what Blue Eyes himself is after, but I’ll get there when it’s time to theory craft about the future.
I think it’s worth noting; Blue Eyes IS IN THE TRAILER FOR THE GAME. Yeah, anyone remember that shot on a shuttle with a guy being burned out from the inside? Yeah, he’s there. In the foreground. *Smirking*. The shuttle also seems like they’re in space.
These events leading to the Crystal Palace and the conspiracy with Blue Eyes are blatant DLC Hooks for the future and suggest a post-game DLC. This isn’t the first CDPR has done so either; Blood and Wine takes place after the story of Witcher 3 and is explicitly incompatible with the worst endings of that game. I think, conceivably, other endings where V is still alive could be roped into this adventure; Blue Eyes merely needs to hire them with the same offer of survival. While The Star takes V to Arizona and away from Night City, I think that choice of location is appropriate as, to even get to space for The Crystal Palace, citizens go from LAX to Arizona for a space port to launch them off Earth’s surface. They could have chosen anywhere else to send Panam and V, but they choose Arizona, huh. I do think Reaper, Temperance, and Devil will be locked out of this future, however, as all make any point of Blue Eyes hiring V irrelevant; there’s no V left to hire/save. MAYBE a rejected Devil ending, but I wouldn’t blame them for not continuing that conclusion either as Devil is one of the bad endings.
So, it’s finally time to really compile a lot of this information into where I think this is going in the next comment below

Shout out to u/sprinkydinks73 for requesting this review. Much like MS, I guess I am just a sucker validation from strangers on the internet. So here is a long rambling about her relationship with C that she has somehow deemed general relationship advice.
MS sets the tone by screeching, "#nofilteramIright?!" She loves Instagram filters though, and will probably always use them because she thinks they're fun. Over a bowl of cinnamon toast crunch, MS started reminiscing about how far her relationship with C has come and therefore decided she wants to do a "relationship advice" style live today. She gives a rough TL of their relationship: First date in 2017, became bf/gf in 2018. But 2020-21 was the first full year they've gone without breaking up. She acknowledges maybe she shouldn't be the one giving relationship advice, in part because she doesn't like speaking on C's behalf and putting everything out into the open since he's not really a social media guy. But this is about advice of course, not strictly the intimate details of her relationship, right? Wrong. She proceeds to tell us her and C broke up in July 2017, and New Years of 2019, and then got back together last January. So today she's going to tell us what made her relationship work so well this year because they've been BFFs lately. She jokes she would much rather talk about shitting her pants than her relationship.
Now Ms proceeds to talk at length and in detail about her relationship. Previously, MS had felt very insecure in her relationship with C for various reasons. After high school, C went to a big state school and was in a frat, meanwhile during that parallel time in her life MS was in her first marriage before getting divorced in 2014. After that, she went on a self-described 'wild phase. She also always assumed sorority girls were hoes, which is lovely. According to her, she had strict parents and for example, wasn't allowed to wear nail polish until high school. She later admits she was wild in high school, but not that wild because all she did was sneak out and go to parties and have a few beers and smoke weed. So it sounds like her parents maybe weren't so unreasonable after all. She always wanted to be a cheerleader but her parents said no, only because you "should not cheer for someone else, you should have people cheering for you!" So she did ballet instead. And if she was going to college she had to be there on a sports scholarship or be there to "pursue an education", and she was never good enough at any sport to get a scholarship. And I guess she just didn't care to pursue an education instead. Her sister did however get a soccer scholarship. after she got divorced then she went on a real crazy phase while she was waitressing and drinking/smoking a lot after work.
C was apparently really popular in his frat, and he was a flywheel instructor at the time so he was in really good shape back then. So a bunch of gorgeous college girls would take his class. And so when they first got together, she was insecure about the fact that C had female friends because she never really had guy friends. All the guys she met would either want to date her or sleep with her appearance. She's a total girl's girl, who doesn't really have guy friends. There was one girl who lived in the area, and something in her 'gut' told her something was going on. So she would cry, and go through his phone all the time, and part of the reason they broke up the second time was that he was tired of her doing that. He didn't feel like she trusted him, and she kept violating his privacy. Nothing she found was under the category of cheating, she just found normal exchanges between him and his female friends. Her last bf before C was what she calls 'protective' and would frequently look through her phone, but she "knew she wasn't cheating so it was never an issue". This is a really toxic mindset. Anyways, this female friend in question would invite C out places, and then if he mentioned MS was coming along with them the friend would allegedly cancel the plans last minute. She would then talk all this trash about C's friend and how ugly and terrible she is. Then they'd get into a fight because C would defend his friend and tell her to not be so insecure. Eventually, they sat down and decided to tell C's friend that she needs to learn to deal with MS coming out with them sometimes because they're together now. And the friend allegedly said sometimes MS made her feel insecure because MS is just such a badass. She admits she felt that the friend had an 'agenda', not that she necessarily wanted to be with C but that the friend wanted C to break up with MS.
She then goes "shit! he's about to walk in the door. when he walks in we're going to pretend to be talking about something else". Apparently, C doesn't like being put on blast to all her followers! C comes in and says hey, and she goes "Hi baby" and he leaves the room. She then resumes talking about their relationship just as loudly as before. She was just being this 'too cool' aloof girl, and C wanted her to communicate with him more. But she doesn't go through his phone anymore, because he got a new phone and changed his password to a 6 digit one. She's so confident, but she has issues with men because of her relationship with her dad and her ex-BF who cheated on her. Except when her dad gives her rent and purse money, then they're good. But she reminds us she still watches C's Instagram feed, and if she sees any hot girls on his feed he makes him unfollow them.
Anyway, her main relationship tips are communication, setting your boundaries, being able to banter together. C tells her a lot she can't take a joke, because he will make the smallest criticism in jest and MS will get really mad right away and say something actually mean back. But she never takes anything she reads online seriously though guys! The biggest change this time around for her and C was "wanting it" more. Usually, as soon as they fight, MS will shut down and say he's done with the relationship without talking about it at all. And now MS has realized life without C sucks, so the fights are worth choosing to talk through. Wow, imagine that. Also, apparently, guys are just not smart, or at least they just don't think about what women want and fail to compliment them as much as they want. So now she tells C "give me a compliment" or "I need attention". She then reads some comments and mentions she and C make date night a priority, and they always go out Sundays after church. Not sure about this one, I've seen her go to church maybe 3 times the past few months. But they do eat out a LOT. And they eat dinner together every night and try to do fun activities, like tonight they're going to an ax-throwing place tonight. I am imagining a picture of her holding an ax later tonight with a caption about strong women/female empowerment. She ended up not going to the casino because she didn't know how the weather would be, but she's going to go have a date night with C and play pool. She signs off by blowing a kiss to the camera, and saying she will save the live because she hopes everyone will find it "insightful"

PLCGDXM

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Listen up retards. Do you happen to feel regret because you always think “ohhh if I yoloed my savings on TSLA/AMD/NVDA 🚀 leaps years ago I could be rich by now!!!”
Well if you didn't know already, it doesn’t really matter what happened in the past. Hindsight will always be 20/20. You shouldn’t be harsh on yourself on your past self that your past self wasn’t retarded enough to yolo their savings into AMD/TSLA/.... Your past self doesn’t have the same knowledge that your current self has. It’s fine. If you judged those stocks with the best DD you could do at the time and didn’t think they were worth it, then you did a good job.
If you always think about what you could/should have done in the past, then you don't have the right attitude to play the stock market casino imho.
The single most important thing is to be able to look ahead. There are always plenty of opportunities around. There are thousands of rockets that are still on earth right now. Some may depart this year, others will stay a little longer on earth. The true strength lies in being able to identify those rockets with the knowledge you have right now. And if you still miss most rockets that will take-off this year that's fine, maybe you'll learn, get better and you'll do better next year.
Now, what if I told you there’s a big rocket that’s parked right right here on earth and it has decent chance for take-off this year? Maybe it won't quite reach the moon this year yet, but hey leaving the exosphere should already be a cool milestone.
It has rock-solid fundamentals and will see lots of growth in the following years/decade.
It’s a company that has the fundamental technology to power all the computer vision tech, which is bound to boom this decade.
The company we’re talking about is of course Sony, and it is extremely undervalued right now.
Its P/E is only 14. They have a P/S of 1.65, a PEG of 0.92 (< 2 is already somewhat exceptional for a company/conglomerate of Sony’s size, under 1 is a steal)
Much lower than all of its same-sector peers. This indicates significant undervaluation.
Next up Sony has a P/CF 13.2, ROE of 20% (S&P 500 average is 14% which would already be considered pretty good. 20% ROE is excellent), PEGY of 0.89, P/B of 2.65 and finally Sony has $41.6B in cash on hand. This makes Sony one of the cheapest tech/entertainment/EV/semiconductor growth stocks you will find on the market.
(ROE of 20% + PEGY of 0.89 + PEG of 0.92 means this company is a growth stock based on the numbers alone, but we’ll dig into the actual company and overall outlook in a moment)
I challenge all retards to find a company with similar benchmarks in one of the mentioned sectors, seriously.
Quite frankly doing this DD honestly blew my mind. I kept looking everywhere for reasons why the company could be so undervalued and why they may struggle in the future. Very important to look at all the challenges the company faces to make sure I’m not just doing confirmation bias DD. But all I could find was the opposite. After several weeks and months of working on this DD, I can only conclude that it is overall a very solid company for a bargain price. The new CEO is taking the company in a great direction imho and I'm begin to think he could be Sony's Satya Nadella.
So if you want some easy tendies, maybe consider $SNE while it is still cheap, I’d say.
For the autists out there who care about analyst ratings, SONY ($SNE) currently has 18 BUY ratings, 2 OVERWEIGHT, 4 HOLD and 0 SELL. (= analyst consensus is a STRONG BUY). Very little analysts cover this stock compared to other entertainment/tech companies, so this adds to my assertion that the stock is very much under the radar. Which means you have time to get in before it gets noticed by the larger investing world and before it starts to get a more fair valuation (P/E of around 30 would be more fair for this company I think, but still cheaper than many same sector peers). But, anyway the few analysts who do happen to cover this company are basically all saying it’s an instant-buy at its current price.
Most boomer investors still think big Japanese tech companies are dinosaurs that have long been surpassed by China, South Korea and Apple etc ages ago. Young boomers may think Sony = PlayStation and that it's it. But the truth is that PlayStation, while very important (about 24% of Sony's total revenue last year), is a part of a larger story.
Lots of investors in general associate Sony with the passé Japanese electronics companies from the 80’s and the 90’s. Just like a lot people may think BlackBerry is a struggling phone company.
While Sony may not be the powerhouse in consumer electronics it was in the 80’s and the 90’s, in a lot of ways they are more relevant than ever before. Despite being a well-known brand and being known as the company behind PlayStation, for some reason its stock still seems to be under the radar among both retail and institutional investors. And boy, are they mind-blowingly undervalued. Even if a big part of its business would collapse tomorrow, they would still be slightly undervalued. And I am about to tell you why.
(& btw compared to Japanese tech/entertainment stocks $SNE is still super cheap (Canon, Nikon, Toshiba, Sharp, Panasonic, Square Enix, Capcom, Nintendo, Fujitsu all have P/E ratios ranging from 18 to 77 and none of them have the combination of global clout, fundamentals & growth prospects that Sony has))
2021 Sony as a corparation is not the fucking Sony from 2005-2015’s, just like BlackBerry in 2021 is not the fucking Blackberry from 2012. Just like Garmin in 2021 is not Garmin from 2011. Just like AMD in 2021 is not AMD from 2012.
No, in 2021, Sony is the global leader in imaging technology and people do not fucking realize it. Sony has 50% marketshare in the CMOS image sensor market. There’s a very good chance the smartphone in your pocket has Sony image sensors (unless it’s a Samsung phone). Sony image sensors are powering a big part of today's vision/camera technology. And they will power even more of tomorrow's computer vision tech.
In 2021, Sony is a behemoth in video games, music, anime, movies and TV show production. Sony is present in every segment of entertainment. Sony’s entertainment branches have been doing great business over the past 5 years, especially music and PlayStation. Additionally, Sony Pictures has completely turned around.
In 2021, Sony is the world’s biggest music publisher (and second biggest music company overall). Music streaming has been a boon for Sony Music and will continue to be.
In 2021, Sony is among the biggest mobile gaming companies in the world (yes, you read that right). And it’s mainly thanks to one game (Fate/Grand Order) that nets them over $1B revenue each year. One of the biggest mobile gaming companies + arguably biggest gaming brand in the world (PlayStation).
In 2021, Sony is an EV company. They surprised the world when they revealed their “Vision-S” at CES 2020. At the reception was fantastic. It is seriously one of the best looking EV’s. They already sell sensors to Toyota. Sony will most like sell the Vision-S's tech to other car manufacturers (sensors for driving assistence / autonomous driving, LiDAR tech, infotainment system).

40 sensors in the Sony Vision-S
Considering the overwhelmingly good reception of the Vision-S so far, I suspect the Vision-S could be another catalyst that will put Sony as a company on the radar of investors and consumers.
We've seen insane investment hype for anything even remotely related to EV over the past year. We've seen a company that barely had a few EV design concepts (oh wait, they had a gravity-powered truck though) even get a $30B market cap at some point lmao.
But somehow a profitable company ($SNE) that has an EV that you can actually drive, doesn't even have a fair valuation?
In 2020’s Sony’s brand value is at their highest point since 12 years. In 2021, it is projected to be a its highest point since 2001 assuming same growth as average yearly growth from 2015 to 2020. Keep in mind brand valuation is a bit bullshitty as there’s no standardization to compare brands from different sectors, let alone non-consumer-facing brands with consumer-facing brands. But one thing we can note is that Sony both as B2C brand and as a B2B company is on a big upwards trend.
https://interbrand.com/best-global-brands/sony/
https://careers.uw.edu/blog/2020/03/17/these-are-the-10-biggest-video-game-companies-in-north-america-shared-article-from-zippia/
In 2021, Sony is an entertainment behemoth. They have grown their entertainment branches by a huge amount over the past 5 to 10 years (they made some big acquisitions in the music space especially and they’re now also all-in in anime). I don’t think people realize how big Sony is as an entertainment company. I dug up the numbers and as of Q3 2020, PlayStation is the second biggest video game company in the world (Tencent is #1) in revenue (I suspect Sony might dethrone Tencent after Sony’s FY Q3 2020 is released). But Sony already comes very close to Tencent especially if you add Fate/Grand Order (which is under Sony Music and not under PlayStation) under PlayStation.
There’s no single other company that has this unique combination of a dominant/important position in all entertainment segments. (video games + music + movies + TV series + anime + TV networks). I guess Tencent maybe?
In 2021, Sony has amazing momentum in the camera space. If you’re familiar with the enthusiast photography space, you should know this. Basically, the market is slowly shifting from SLR to mirrorless cameras. This is because mirrorless cameras tend to smallelighter, have faster AF, better low light performance, better battery life and better video performance. Sony is the company that has been specializing in the development for mirrorless cameras for over a decade while Canon’s bread and butter has always been SLR cameras. Sony is in the lead when it comes to mirrorless cameras and that’s where the market is shifting towards. Because the advantages of mirrorless have become more and more apparent and Sony’s cameras have become technically superior, Sony has gained quite a bit of market share over Canon and Nikon in the last few years. In 2019, Sony overtook Nikon as the #2 camera manufacturer. Sony is in an upwards trend here. (they have the ambition to become the world’s #1 camera brand) Sony also has very good marketing for their cameras. (Sony has a lot of YouTubers / influencers / brand ambassadors for their cameras despite being a smaller brand than Canon)
(just search on YouTube and/or Google “switching to Sony from Canon” just to give you an idea that they do have amazing brand momentum in the camera space. You won’t get as many hits for the opposite)
A huge portion of Sony’s profit comes from image sensors in addition to music and video games. This is in addition to their highly profitable financial holdings division & their more moderately profitable electronics division.
Sony’s electronics division, unlike other Japanese brands, has shown great resilience against the very strong competition from China & South Korea. They have been able to maintain their position in the audio space and as of 2020 are still the global market leader in high-end TV’s (a position they have been holding for decades) and it seems they will continue to be able to maintain that.
But seriously this company is dirt-cheap compared to any of its peers in any segment and there’s various huge growth prospects for Sony:

CMOS image sensors & Sony’s overall imaging prowess will boom due to increased demand from automotive sector, security & surveillance industry, manufacturing industry, medical sector and finally from the aerospace & defence industry. On the longer term, image sensors will continue to boom due to increased demand for computer vision & AI + robotics. And for consumer electronics demand will remain very high obviously.
Sony is aiming for 60% market share in the CMOS image sensor market by 2026. Biggest threat here is Samsung here who have recently started to aggressively invest in image sensors and are challenging Sony. Sony has technological lead + higher production capacity (and Sony will soon open a new plant in Nagasaki), so Sony should be able to hold off Samsung.
The iPhone 12 Pro has 3 cameras + a lidar sensor. Apple now buys 3 image sensors (from Sony) + LiDAR sensor (from Sony) per iPhone 12 Pro they manufacture. Remember the iPhone X and iPhone XS? That one had “only” 2 rear cameras (with image sensos from Sony of course). Basically, Sony will be selling exponentially more image sensors as more smartphones get equipped with more and more cameras.
Now think about how many image sensors Sony can sell to Apple if the iPhone 13 will have 5 cameras + LiDAR sensor (I mean the number of cameras on smartphones certainly won’t decrease)
Gaming (PS5 hype, PSN game sales are booming, add-on content is booming, PS+ subscribers count is booming and finally PSNow & first-party games sales are trending upwards as well). Very consistent year-on-year profit & revenue growth here. They have a history of beating earnings expectations here. The number of PS+ subscribers went from 4M to 48M in just 6-7 years. Investors love to hype up recurring revenue and subscription services such as Disney+ and Netflix. Let’s apply the same logic to PS+? PS+ already has more subscribers than HBO Max in the USA.
PlayStation (video games in general) has not even scratched the fucking surface. Most people who play video games now are millennials and kids. Do you think those millennials will stop playing video games when they grow older? No, of course not. Boomers today also still watch movies and TV. Those millennials have kids and those kids are now also playing video games. The kids of those kids will also play video games etc. Basically the total addressable audience for video games will by HUGE by the end of the decade (and the decades after that) because video games will have penetrated all age ranges of the population. Gaming is the fastest growing segment of the whole entertainment business. By a large margin. PlayStation is obviously in a great position here as you can guess from the PS5 hype, but more importantly imho, the growth of PS+ subscribers (currently a bit under 50 million) and PSN users (>100 million MAU) over the past 5 years shows that PlayStation is primed to profit from the audience growth.
On top of that you have huge video game growth in the China where Sony & PlayStation is already much better established than Xbox (but still super small compared to mobile games and PC gaming in China). Within the console market, Xbox only competes with PlayStation in North America. In the rest of the world, PlayStation has an enormous lead over Xbox. Xbox is simply a lesser known and lesser desirable brand in the rest of the world
Anime streaming (basically they have a monopoly already + vertical integration, it might still be somewhat niche right now, but it will be big within 5 years. Acquiring Crunchyroll was a very good move)
Music streaming (no, they don’t have a music streaming service, but as music streaming grows, Sony Music also gets a piece of the growing pie through licensing/royalties, and they also still have a little 2.8% stake in Spotify)
Apple, Amazon, Netflix, AT&T and Disney are currently battling it out in the streaming wars. When there’s a war you have little chances of winning, you shouldn’t be the one waging the war. You should be the one selling the ammo. Basically Sony Pictures (tv shows + movies) is in that position. Sony Pictures can negotiate good prices for their content because Apple, Amazon, Netflix, AT&T are thirsty for content and they all want their own exclusive content. Sony Pictures does not need to prop up their own streaming service just like Sony Music doesn’t need their own music streaming service when they can just license out their content and turn a profit. There will always be demand for TV & movies content, so Sony Pictures is well positioned is as an independent content provider. And while Apple, Amazon, Netflix, AT&T and Disney are battling it out on the forefront, Sony is quietly building their anime empire in the background. Genius business move from Sony here, seriously. They now have anime production & distribution.
Netflix has 200M subscribers and they currently have a 250M market cap. Think about what Sony will have in 5 years? >30M Crunchyroll subscribers (assuming all anime will be consolidated into Crunhyroll) & >100M PS+ & PSNow subscribers? Anime and gaming is growing faster than movies and TV shows. (9% CAGR for anime, 12% CAGR for gaming vs. 5% CAGR for the whole movies & TV show entertainment segment which includes PVOD, SVOD, box office, TV etc etc). And gaming as a whole is MUCH bigger than SVOD streaming. Netflix gets 99% of their revenue & profit through subscriptions. For the whole Sony Group Corporation, their subscription services (games + anime) it’s currently only 4.5% of their total revenue. And somehow Sony currently has a meagre $128B market cap?
PlayStation alone is bigger than Netflix in terms of operating profit. PlayStation has a MUCH higher profit margin than Netflix. For Q3 2020 Netflix posted $790M operating profit and PlayStation posted $988M operating profit. Revenue was was $6.44B for Netflix vs. $4.77B for PlayStation. (and btw Sony’s mobile gaming revenue (~$1B / year) is under Sony Music, it is not even in those PlayStation numbers!!!)
Think about it. PlayStation alone posts bigger operating profit than Netflix (yes revenue is bit smaller, but it’s the operating profit that matters most). And gaming is growing faster than movies. And PlayStation is about 24% of Sony’s total revenue. And yet Netflix has a market cap that is equal to the double of Sony's market cap? Basically If you apply Netflix’ valuation to PlayStation then PlayStation alone should have a bigger market cap than Netflix' market cap.

PS+ growth and software digital ratio growth

Sony Vision-S & autonomous driving tech (selling sensors + infotainment system to other car manufacturers). Sony surprised everyone when they revealed their Sony Vision-S electric vehicle last year at CES 2020 (in-house design and made in cooperation with Magna Steyr). And it’s currently being tested on public roads. Over the past year we have seen absurdly big investment hype into anything even remotely related to EV’s (including a few questionable companies). We’ve even seen an EV company with a gravity-powered truck get a $30B market cap in June last year. Meanwhile Sony, out of nowhere, revealed what is arguably (subjectively) one of the best looking EV’s. It got very positive reception at CES 2020. An EV that you can actually drive. But somehow their stock is still dirt-cheap based on their current fundamentals alone? Yet some companies that had pretty much nothing but some EV design concepts got insane valuations purely due to hype?
LTE chips for IoT & Industry 4.0 (Altair Semiconductors)
Cross-media IP (The Last of Us show on HBO, Uncharted movie etc). Huge unrealized potential synergy here (it’s about to change). We have seen that it can turn out super well when you look at The Witcher, Sonic the Hedgehog and Detective Pikachu. When The Witcher released on Netflix, sales of The Witcher 3 significantly increased again. Imagine the same thing, but with Sony IP’s. Sony Pictures is currently working on 7 video game IP based TV shows and 3 movies. We know The Last of Us tv series is currently in production for HBO. And then the Uncharted is currently in post-production and scheduled to be released in July this year currently. If Uncharted turns out to be successful, it will mark a big, new milestone for Sony as an entertainment company imho.
Aniplex (Sony Music Entertainment Japan subsidiary for anime production, distribution & mobile games) had a fantastic year in 2020. (more on this later) There is a lot of room for mobile games growth with Aniplex. Thanks to Aniplex, Sony might beat their earnings forecast.
Drones. DJI just got put on Entity List in USA and Sony started developing drones for prosumer / professional a few years ago. Big opportunity for Sony here to take a bit from DJI’s dominance. It only makes sense for Sony to enter the drone market targeting the professional & prosumer video market, considering Sony’s established position in the professional audio/video/photography space
Currently Sony also has several ventures & investments in AI & robotics
Over the past decade, Sony has also carefully expanded into medical equipment tech & biotechnology. Worth noting that Sony also has an important 33% stake in M3 inc (a medical services through-the-internet company with a market cap of $65.5B) (= just their stake in M3 Inc is worth $22B alone, remember Sony, with their large, diversified revenue streams & assets only has a market cap of $128B?)
Sony Pictures has a great upcoming movie slate (MCU Spider-Man, Uncharted, Ghostbusters: Afterlife, Venom 2, Morbius, Spider-Verse sequel, Hotel Transylvania 4, Peter Rabbit 2, Vivo, The Nightingale). They will profit from the theatre reopening and covid recovery. They may even become more favourable among movie theatre chains because they won’t release their movies on the same day on streaming services like Warner (and yeah movie theatres are here to stay, at least for a while imho)
All the above comes on top of established, mature markets (Financial Holdings & Electronic Products)
Oh yeah, btw though TV’s are a cyclical and mature market and are not that important for Sony Group Corporation’s bottomline*, Sony TV’s will continue to do well for the following successive years: o 2020: continued pandemic boost

2020-2021: PS5 / Xbox Series X/S
2021 Summer Olympics (tv sales ALWAYS spike during the olympics) (& the effect is more pronounced for high-end TV’s, = good for Sony because Sony’s market share is concentrated in the high-end range (they are market leader in the high-end range)
2022 FIFA world cup (exact same thing as for the olympics)
You could say it’s already priced in, but the stock is already ridiculously undervalued so idk…

You would think this company somehow has a bad outlook, but that could not be further from the true, let me explain and go over some of the different divisions and explain why they will moon:
Sony Entertainment
While Netflix, Disney, AT&T, Amazon, and Apple are waging the great streaming war, Sony has been quietly building its anime streaming empire over the past years.

Sony recently acquired Crunchyroll for $1.175B (it is a great deal for Sony imho and will immediately be more valuable under Sony. Considering the growing appetite for anime I honestly do not even understand why AT&T sold it, they could have integrated it with their other streaming service (HBO Max) but ok)
With Crunchyroll Sony now has the following anime empire:
Aniplex (anime production & distribution, subsidiary of Sony Music Entertainment Japan) F
Funimation
Manga Entertainment UK (production, licensing, and distribution, UK)
Wakanam (licensing and distribution in Europe)
AnimeLab (licensing and distribution in Australia & New Zealand)
Crunchyroll (3 million paying subcribers, 90 million registered users and 50 million social media followers)

* Why anime matters:

Anime growth
“The global size is expected to reach USD 36.26 billion by 2025, registering a CAGR of 8.8% over the forecast period, according to a study conducted by Grand View Research, Inc. Growing popularity and sales of Japanese anime content across the globe apart from Japan is driving the growth”
(tl;dr anime 🚀🚀🚀🚀🚀, Sony is all in on anime and they have pretty much no competition)
Anime is the fastest growing subsegment of movies/video entertainment worldwide.

Sony also has a partnership with Bilibili for anime distribution in China:

https://www.chinadaily.com.cn/a/201903/26/WS5c990d93a3104842260b2737.html

Bilibili already partnered with Sony Music Entertainment Japan to bring Aniplex’s hugely successful Aniplex’s Fate/Grand Order mobile game in China.
Sony acquired a 5% stake in Bilibili for $400M in March 2020 (that 5% stake is now already worth $2.33B at Bilibili’s current share price ($BILI) and imho $BILI still has lots of upside potential considering it is the de facto video creation/sharing/viewing à la YouTube/Twitch for GenZ in China)

https://ir.bilibili.com/news-releases/news-release-details/bilibili-announces-equity-investment-sony

Sony Music Entertainment Japan
Aniplex

Sony Music (mobile games) generated $400M revenue from its mobile games in Q2 FY2020, published through Aniplex (Sony Music Entertainment Japan, “SMEJ”) subsidiary
They are the publisher of Fate/Grand Order, one of the most profitable mobile video games of the past 5 years (has generated $4B in revenue (!!) by the end of 2019 and is still as popular as ever). Fate/Grand order is the 7th most profitable mobile game in revenue worldwide as of 2020 (!)

Fate/Grand Order #9 game by revenue last year as of Q3 2020

Aniplex launched Disney: Twisted Wonderland in March this year. In Q3, it was the #10 most downloaded mobile game in Japan. (Aniplex now has two top ten games in Japan)
Fate/Grand Order was the #2 most tweeted game in 2020 and #3 was Disney: Twisted Wonderland. You can see that Aniplex has two hugely successful mobile games. (we are talking close to $1B of revenue a year here). It is the #2 game in Japan by total revenue from Q1 2016 to Q3 2020 and the #9 game in worldwide revenue from Q1 2020 to Q3 2020.

Aniplex has two very popular mobile games

SMEJ earns about > $1B from mobile games in revenue from mobile games and there is still a lot of future growth potential here considering Japan’s mobile game market grew a whopping 32% yoy from Q3 2019 to Q3 2020.
Aniplex recently co-distrubuted the movie Demon Slayer: Mugen Train in Japan in October 2020. It became the highest grossing film of all time in Japan with a total gross box office revenue of $380M. In the middle of a pandemic. It still needs to release in South Korea, China and USA where it will most likely do great as well.

Sony Interactive Entertainment (SIE) (Game & Netwerk Services business unit):

We all know 2020 was a huge year for video games with the stay-at-home pandemic boost. The whole video game sector brought in $180B of revenue in 2020, a whopping 20% increase yoy.
But 2020 will not be just a one-off temporary exceptional year for video games. The video game market has a CAGR of 13% which means it will be worth $291B in 2027. Video games is by far the segment with the highest growth rate in the whole entertainment industry.

US video game market growth (worldwide growth has a 13% CAGR)

PlayStation revenue and operating profit growth

PlayStation obviously has a huge piece of this pie and over the past years has seen consistent yoy revenue and profit growth. Think about it, for every FIFA/Call of Duty/Assassin’s Creed sold on PS4/PS5, Sony gets a 30% cut. There have been sold a billion PS4 games so far.
5 years ago 20 to 30% of PS4 games were purchased digitally. Flashforward to 2020 and it’s 60-75% and the digital ratio looks set to still increase a bit. This means higher profit margin for game publishers and for Sony at the expense of retailers
SIE has seen huge success in its first-party games over the past 5 years. Spider-Man, God of War, Horizon: Zero Dawn, The Last of Us Part 2, Uncharted 4, Ghost of Tsushima, Days Gone, Ratchet & Clank have all been huge successes. This is really big and represents a big change compared to the previous generations where Sony never really hit it big as a games publisher even though most of their games were considered quality games.
SIE is now not only a powerful platform holdeprovider, but also a very successful games publisher with popular IP’s (Uncharted, God of War, The Last of Us, Horizon, Ghost of Tsushima, Ratchet & Clank). This is an enormous asset, because firstly it increases the chances of success for cross-media opportunities (Sony Pictures can make TV shows and movies out of it to expand the popularity of those IP’s even more). And secondly, it is an obvious selling point for PS5. The more popular and bigger their exclusive content, the more they can draw people to their platform/service. This should increases PS5 total marketshare over its competitor.
The hype for God of War: Ragnarok will be absolutely through the roof. Hype for Horizon: Forbidden West is also very good already (10 million yt views, 273K likes which is very good). Gran Turismo 7 and Ratchet & Clank will also do very well in 2021. (I suspect that GoW oand Horizon might be delayed to 2022)
PS5 reception has been extremely good. Demand is through the roof as well all know. The only problem is that they cannot quite capitalize on the demand due to lack of supply, but overall, it is a very good thing that demand is very high, and that reception has been very positive. The challenge will primarily supply and production-related for the following 6 months and to be able to maintain brand momentum. Hopefully, they won’t push disappointed/inpatient customers to competitors.
Considering there’s backwards compatibility from PS4 to PS5, users will want all their PSN content to transition with them as well, so I expect them to lose very little marketshare to Xbox. Also, I do not know if Americans realize it, but Xbox is not nearly as big as PlayStation in the rest of the world as it is in the USA. PlayStation just has global brand power that Xbox just doesn’t have, so Xbox isn’t much of threat at all I’d say. Where I live, in Belgium, In Europe everyone is talking about the PS5, nobody really seems to care about Xbox Series S/X that much. Comparing PlayStation to Xbox in terms of mindshare is like comparing Apple to Motorola (not meant to be a diss to Motorola, I have a Motorola phone myself, just saying that Xbox has significantly less mindshare / brand power in Europe).
SIE is likely working on PSVR 2, this could be big.
Sony has a small stake in Epic Games (1.4%) and they have a good business relationship with them, so this might also make them open to release first-party games on Epic Games Store after exclusivity period on PS5.
Remember the Travis Scott concert in Fortnite? I believe that was one of the reasons why Sony invested in Epic Games. It serves as an example how music can sometimes converge with video games, and this can play to Sony’s strengths.
PlayStation also has way superior presence in Asia compared to Xbox. Have been expanding into China as well. Another great opportunity for revenue growth.
PS+ subscribers grew from 5.7 million by the end of 2013 to 46 million by October 30th, 2020. This is an average growth rate of 28% over the past 5 years. Considering most of the growth was early on, it will slow down, but I predict that they will have about 70 million PS+ subscribers by the end of 2023. This is huge and represents a stable, recurring source of income. Investors who keep hyping Netflix/Disney+ will love this, but it seems they have yet to discover $SNE.
There is a reason why Amazon, Google, Nvidia have been aggressively investing in video games & games streaming. They know the business is huge and is about to get even bigger. But considering the established, loyal PlayStation userbase, the established global brand of PlayStation and the exclusive games, PlayStation should be able to easily standoff competition from Amazon, Google and Nvidia (GeForce Now) in the next few years. So far, Amazon’s venture into game development, publishing & streaming has completely failed. Stadia and GeForceNow seem to have a bit more success, but still relatively niche. Therefore, I think PlayStation is well-positioned to remain one of the leaders in the industry for the following decade.

I'll get to the other divisions later, I figured this is a good first step.
But so far the tl;dr
Image sensors: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
IoT/Industry 4.0 chipsets: 🚀🚀🚀🚀🚀🚀🚀
PS5/PSN/PS+: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Online medical services (M3 inc.): 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Anime: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Fate/Grand Order: 🚀🚀🚀🚀🚀
Demon Slayer: Mugen Train 🚀🚀🚀🚀🚀
Sony Music / music streaming (the performance of Sony Music’s in Sony’s business is seriously understated. The numbers speak for themselves): 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Sony Electronics 🚀
Sony Financial Holdings (very stable & profitable business, even managed to grow slightly during pandemic when most insurance companies performed more poorly): 🚀🚀🚀
Still have to cover Sony Pictures, but their upcoming movie slate looks pretty good honestly (Spider-Man sequel, Venom: Let There Be Darkness, Ghostbusters: Afterlife, Uncharted, Morbius, Hotel Transylvania 4 so that's worth one rocket as well imho 🚀
tl;dr of tl;dr:
🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀

Disclaimer: I am not a financial advisor. I am an idiot that's trying to understand why $SNE stock is so cheap.
Positions: SNE 105C 21st January 22

There's a disconnection between understanding of what "value" is, or how to decide what is "investment" and what is "speculation". It's not binary, it's a spectrum. It's not universal, it's relative. It's relative to YOU, specifically YOU. It's not constant, it's relative to price and other opportunity. Lastly, it's not guaranteed. Ever. The future is unknown. You or I might not even be here for it.
Every person reading this knows some things I don't know, and every person doesn't know some things I do. Unless you are a literate dog, we probably share some qualities. In fact, even if you are a dog, literate or otherwise, we share some qualities and no small amount of identical language in our DNA. Dogs love steaks, and fresh air. Both things I like quite a bit too. But I enjoy looking for undervalued stocks, and dogs seem more interested in fetching tennis balls. We're both animals, but we're not the same animal.
To go back to GME and the toad's wild ride one more time this week, I can promise you I looked at some of the same numbers that DeepFuckingValue looked at 2 years ago. Lots of people did. I looked at gamestop in 2019, a few times in fact. I passed. DeepFuckingValue didn't. We were both right.
DeepFuckingValue looked at the company a year or two years back, and evaluated the numbers and the situation, and understood that a lot of short sellers were counting on this company to fold in the very near future. He probably also noticed that more and more short sellers seemed to be jumping on this bandwagon. He knew the situation wasn't nearly that dire. In fact it was likely to be "game on" for Gamestop, for quite a while to come. I got puns all night, so buckle up. Then he looked at the share price, understood the proposition and probability that this was a potentially very asymmetric opportunity (low probability, enormous return, mispriced very cheaply in relation to the potential return). I looked at the same things, but he got from the situation contextual understanding I didn't get. Namely the magnitude to which shorts can backfire and how to estimate it.
I also recognized, back in 2019, Gamestop was probably not in as dire straights as predicted. I wasn't alone, or special in this. Lots of people, including some famous people, recognized it. Michael Burry. Ryan Cohen. That one guy from the internet. I knew about the gaming console cycle too. I looked over the balance sheet. I got that piece of the puzzle, lots of us did. What I didn't understand very well at all was how short selling squeezes worked in practice, or just as importantly how to value the proposition. I still don't understand that with any genuine confidence, but I do get it more now than I did. Doesn't matter. I didn't get it, it was too confusing for me. So I passed. I said No.
People who "get it" get this concept. Two people can do opposite things for different reasons, and both be right. It's relative to you, your understanding, your tolerance for what talking heads often confuse with risk. Your tolerance for volatility. He understood the proposition, evaluated what he was PAYING for what he was GETTING (in this case not just the companies liquidation value backstop, but the potential possibilities of the price appreciation he could be getting - this eventual squeeze), knew himself well enough to decide if he could stomach the roller coaster, and chose to get on the ride.
I'm genuinely happy for this guy, and everybody else on these message boards in that rocket or just popcorning along in the theatre. I'm also happy for myself, because even though I didn't have any money stake in GME I understand more about how short selling and squeezes work than I did just a week ago. I got a free option on education.
The ups and downs are not risk. Volatility is not risk. Here's where we get vague, because this GME story isn't over. It's only gotten started. This has implications for the broader market. Follow me into the fog of tomorrow, will you?
Even the smartest, brightest people taking this bet 1 or 2 years ago had to contend with a lot of fog. It's not gone. Certainly the picture is MORE clear now than it was last year, but things are still REALLY FOGGY. More foggy for some of us than others. What we're witnessing now is why you cannot apply mathematics to complex systems (especially systems involving people) and expect everything to go as modeled. We don't have all the rules. This isn't chess, it's life. People cheat, bend the rules, propagandize, lobby, sue, counter-sue, weaponize fear and do everything in their capacity to get an advantage, up to and including breaking the law. Life isn't chess, it's poker. But it's way more complicated than a game of hold em. It's poker with 10,000 players at your table and a deck of 2.6 million cards, and a roof that might cave in once in a while and kill some of the people at the table, and one of the waiters serving drinks, and maybe the general mood in the room. Also someone who loses might pull out a gun and shoot the dealer. We cannot know all the things that might happen. But if you're in the casino we call earth, some of these events could affect you. I'm long on humans going to Mars, or Europa, or The Restaurant at the End of the Universe. God rest your soul, Douglas Adams.
This is why the proposition that the early birds took, people like DeepFuckingValue, is nothing whatsoever the same as the proposition that exists right now. Even if you and I have the same understanding of the proposition he took 2 years ago, and understand why it makes sense, it's not the same proposition that exists now. He bought in at I don't know what, $2 or $5/share. Some long dated options that cost a few pennies. People buying in now are paying $100, $200, $400/share. Refusing to pay too much is your biggest defense against being stupid. Don't be stupid.
If you're a fan of that Stranger Things show, you probably recognize that theme. "Don't be stupid." "We're not stupid." In that case, we have something else in common. I love that show. There's a beautiful scene in that show where the adopted dad Hopper is trying to explain to this orphaned, frustrated teenager Eleven why she can't go outside. It's not safe. The risk is too high. Dangerous people are after you, and they aren't playing by the rules. Hopper and Eleven are arguing and bickering about this, and neither can see the other person's side. They are both right, for different reasons.
This is a fictional show, and she is an extraordinarily powerful telekinetic. She can move stuff with her mind. Violently. The government scientists who raised her and trained this ability are after her. Hopper doesn't understand this yet. She can rip people in half with a willful thought. She's not in danger.
Except she is. There are things she doesn't get. Weaknesses she hasn't accounted for. She's got this great little group of friends, and they aren't superheroes. They've got families. Real people she cares about, who are regular people and definitely can be hurt. This is what Hopper is trying to get across. He's got experience, he's lost people. He knows. She thinks he's just an old grumpy boomer and he thinks she's just an emotional child. But they're talking past each other, and as teenagers are wont to do, rash decisions are made and things get out of hand. People die.
This has so many parallels with what's going on in Gamestop (and the markets broadly) recently. People, "the bad guys", are not playing by the rules. Other people, "the good guys", did not account for this ratfuckery. Now there's a tug of war. In the media, the courts, the SEC, congress, even in the public square of reddit and twitter. The proposition that was when DeepFuckingValue and company investigated it 2 years ago is not the proposition that is today. Even if it was the same situation, he and I came to different conclusions for different reasons because he understood it and I did not.
If you want to be an investor, you've got to learn to say NO, and not because "the other guy is wrong". You say NO because you don't understand how to value what is being offered confidently, or you do understand it and you see risks in the proposition that make the price unattractive or this particular proposition untenable for your temperament. Just like anything else in life, be it dating, job offers, or nigerian prince's who just need a little help with an inheritance scheme, successful people learn to say No to almost everything. The most successful people learn to say No so gracefully the rejected party leaves feeling good about getting rejected.
Investing is saying No to offers you don't understand and requiring a bargain price. Speculation is everything else. At /ValueInvesting, We're not stupid.
Corrected: The girls name is Eleven, not Seven. Fixed, Thanks jelledm

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How is all the garbage not burying us alive by now? Just think of all the garbage generated by major cities every single day. It's surreal to think how this civilization could even last a week, with so many people disposing of and using so much frigging stuff.

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